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The Power of Social Media
Social media plays a key role in the way people and businesses interact on the web.
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Creative Ways Companies Are Giving Back Through Social Media - Huffington Post (blog)

Creative Ways Companies Are Giving Back Through Social Media - Huffington Post (blog) | The Power of Social Media | Scoop.it
Creative Ways Companies Are Giving Back Through Social MediaHuffington Post (blog)To embrace this giving and make it even more fun, companies are turning to another favorite thing: social media.
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How Social Media Can Spur Organizational Transformation - Forbes

How Social Media Can Spur Organizational Transformation - Forbes | The Power of Social Media | Scoop.it
How Social Media Can Spur Organizational TransformationForbesExecutives for the most part don't get social media. But it's not their fault.
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Twitter bringing redesigned profile, photo feature to all users - Los Angeles Times

Twitter bringing redesigned profile, photo feature to all users - Los Angeles Times | The Power of Social Media | Scoop.it
TechCrunchTwitter bringing redesigned profile, photo feature to all usersLos Angeles TimesUsers have been able to opt into Twitter's latest profile page design since September, but now the San Francisco-based social network will be bringing the...
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The 4 Myths of Facebook Marketing - Business 2 Community

The 4 Myths of Facebook Marketing - Business 2 Community | The Power of Social Media | Scoop.it
TechCentralThe 4 Myths of Facebook MarketingBusiness 2 CommunityTalk to a brand about social media marketing and instantly it is a discussion about how do you gain Facebook “likes”, pass the magic 1,000 barrier or build a Facebook app.
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Social Media Marketing: Don't be a One-Hit Wonder - Business 2 Community

Social Media Marketing: Don't be a One-Hit Wonder - Business 2 Community | The Power of Social Media | Scoop.it
Business 2 CommunitySocial Media Marketing: Don't be a One-Hit WonderBusiness 2 CommunityPicture the scene: your marketing team has come up with a fantastic idea for a social media campaign.
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Social media grows out of its infancy stage

Social media grows out of its infancy stage | The Power of Social Media | Scoop.it
Nielsen reports that American consumers continue to spend more time on social networks than on any other category of sites. Read this article by Rachel King on CNET News.
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The Best Times To Post: The Two Types Of Posting Personality Types | CMO.com

The Best Times To Post: The Two Types Of Posting Personality Types | CMO.com | The Power of Social Media | Scoop.it
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
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25 Things Men Should Never Do on Social Media

25 Things Men Should Never Do on Social Media | The Power of Social Media | Scoop.it
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.
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1 in 3 B2B Companies Has No Social Media Marketing Strategy | Social Media Today

1 in 3 B2B Companies Has No Social Media Marketing Strategy | Social Media Today | The Power of Social Media | Scoop.it
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well?
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You Are What You Tweet: How Social Media Define Our Professional Brands

You Are What You Tweet: How Social Media Define Our Professional Brands | The Power of Social Media | Scoop.it
Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day.
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Social Media Sharing: 3 Questions to Ask Before You Post

Social Media Sharing: 3 Questions to Ask Before You Post | The Power of Social Media | Scoop.it
There aren’t any hard and fast social media rules says networking expert Liz Lynch. But there are three important questions you should ask before you post.
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ShadowMe App Lets You Pretend to Be Someone Else on Twitter

ShadowMe App Lets You Pretend to Be Someone Else on Twitter | The Power of Social Media | Scoop.it
Ever wonder how your friends stay up on the coolest viral videos? Ever wonder how your favorite reporters and pundits stay in the know? Enter ShadowMe.
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Lessons Learned in 5 Years of Social Media Marketing

Lessons Learned in 5 Years of Social Media Marketing | The Power of Social Media | Scoop.it
Here are the top lessons learned about social media marketing in the past five years - according to the Ignite social media team.
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Facebook Push Into Crowded Territory With Local Discovery Update ...

Facebook Push Into Crowded Territory With Local Discovery Update ... | The Power of Social Media | Scoop.it
Billboards, shmillboards. Facebook says, just look at your phone to find the next local place you want to eat.
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Say Cheese! Twitter Debuts In-App Photo Filters. - Mike Isaac ...

Say Cheese! Twitter Debuts In-App Photo Filters. - Mike Isaac ... | The Power of Social Media | Scoop.it
The company updated its app on Monday, now allowing users to tweak and filter photos from inside the Twitter application. Twitter partnered with Aviary, a firm that produces image-editing APIs, for the release.
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Social Media Is Changing How Supply And Demand Works For Big Brands - Business Insider

Social Media Is Changing How Supply And Demand Works For Big Brands - Business Insider | The Power of Social Media | Scoop.it
Business InsiderSocial Media Is Changing How Supply And Demand Works For Big BrandsBusiness InsiderMany companies see social media as just another marketing and communications tool. A particularly effective one maybe, but just another of many.
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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

The Ultimate Glossary: 120 Social Media Marketing Terms Explained | The Power of Social Media | Scoop.it
On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline.
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6 Ways Ecommerce Sites Can See the Value of a “Like”

6 Ways Ecommerce Sites Can See the Value of a “Like” | The Power of Social Media | Scoop.it
Read on to discover 6 ways to make social media a part of your ecommerce website's marketing plan.
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All-dressed for success: Pizza Hut perfume smells of ‘fresh dough with a bit of spice’

All-dressed for success: Pizza Hut perfume smells of ‘fresh dough with a bit of spice’ | The Power of Social Media | Scoop.it
Pizza Hut introduces an irreverent name-brand perfume with a pizzeria twist (Pizza Hut perfume smells of ‘fresh dough with a bit of spice’ ... awesome social media idea ...
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Holly Eden's curator insight, March 13, 2013 3:15 AM

Pizza Hut, who has had problems of late, took an opportunity to differentiate into a completely new segment to improve their brand image. Selling a perfume from a fast-food perspective relates to IMC because it shows they are pushing all types of marketing communications, as they want their customers to experience a human face with the brand. I think this opportunity will turn into the decline stage before it meets maturity, and that their overall brand will not improve because of this perfume. 

Laura Killgour's comment, March 14, 2013 3:23 AM
The perfume idea is funny and this different way of communicating their brand gets consumers interested and therefore engaging in their product. Pizza Hut did state that it is a 'social media stunt to to reward fans', the product is not meant to be real as such but more amusing and from a consumer perspective I believe it is funny and helps with their brand image.
Holly Eden's comment, March 15, 2013 2:29 AM
that is a good perspective to look at this by, thanks for your idea, made me think further into why Pizza Hut would implement this marketing idea
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5 Social Media Tools I'm Thankful for Even After Thanksgiving ...

5 Social Media Tools I'm Thankful for Even After Thanksgiving ... | The Power of Social Media | Scoop.it
5 social media tools I'm thankful forSocial media tools pop up daily. Many overpromise and under deliver. In an effort to sweep the disappointment away, I present you with 5 social media tools that won't leave you wanting ...
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Report Says Social Media Ad Revenues Will Top 9 Billion in 2016

Report Says Social Media Ad Revenues Will Top 9 Billion in 2016 | The Power of Social Media | Scoop.it
According to BIA/Kelsey,  U.S. social media ad revenues added up to a cool $4.6 billion in 2012.
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Social Media Marketing – Why You Must Start Now

Social Media Marketing – Why You Must Start Now | The Power of Social Media | Scoop.it
                            Get Shareaholic Jeff Alderson asked: When you take the right steps to promote your website through basic social media channels, you’re tapping into a rather powerful force that can earn you links and tons of traffic.
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Case Study: Content AND Relevance Are King | Business 2 Community

Case Study: Content AND Relevance Are King | Business 2 Community | The Power of Social Media | Scoop.it
If I know one thing about strategic marketing, it’s that relevance is crucial.
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Facebook shares drop 3.8pc as employees offload stock - Telegraph

Facebook shares drop 3.8pc as employees offload stock - Telegraph | The Power of Social Media | Scoop.it
Facebook shares fell as much as 5pc on Thursday, as many staff who have spent months watching the value of their stakes in the business plummet were finally able to cut their losses.
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The 3 Myths Of Social Media ROI [INFOGRAPHIC] - AllTwitter

The 3 Myths Of Social Media ROI [INFOGRAPHIC] - AllTwitter | The Power of Social Media | Scoop.it
The 3 Myths Of Social Media ROI [INFOGRAPHIC] (RT @SM_Marketing_: The 3 Myths Of Social Media ROI [INFOGRAPHIC] - AllTwitter http://t.co/sN5vwmQF...)...
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