The power of ideas; integration across all media.
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Rescooped by Peggy Yao from I can explain it to you, but I can't understand it for you.
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Email Marketing and Social Media Integration: 3 Great Examples

Email Marketing and Social Media Integration: 3 Great Examples | The power of ideas; integration across all media. | Scoop.it

Very often, brands do not integrate their email marketing and social media strategies, beyond including social sharing icons in their emails, but it is one of the smartest things a marketer can do.


Via Riaz Khan
Peggy Yao's insight:

Connecting with each other (social media), the article has emphasis the connection between email and social media channel. Don’t be shy to show your social media icons on the email. Why it is important to show your social media icons? 

Brand awareness – let consumers explore your brand, we all know what social media benefit is for marketers, it reaches large amount of audiences. From consumer simple click on it social media, it might be spread over 30 peoples page. So what is the reason we don’t promote our social media?

The article has also mention there is a lot of emails send to consumers is not only because they want to offer you the products, they might aim to build up brand equity instead such as the example of  Innocent website. Other great example that Amy Birch has mention is from the retail business. I totally agree that different social media represented a unique feature of it platform. It is a great idea to show different social media icon in email so that consumer can access easily and also selecting the content they want. For instance consumer will go instegram for visual content message and youtube your video.

This is only one example of integration email and social media, whereas, between social media each other is also crucial to have URL or links to access to different social platform, it will benefit increase communication effectiveness and also enlarge the power of integration.    

 
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Jacinda Alexander's comment, September 26, 2013 1:44 AM
I found this article to be very helpfull and usefull as alot of people use emails and social media for their businesses. This article showed that alot of businesses these days use teh symbols of social media sites either at teh footer or header of their email. By doing this people who recieve emails can click on the icons and it goes straight the businesses facebook page or other social media sites. This is a great way as businesses can get more subscribers and promote their business to more people. Integrating social media sites into emails that are sent on a daily basis is a brilliant idea and will enhance their network of consumers.
Victoria Clark's comment, September 26, 2013 5:55 AM
I agree with Jacinda, this article was very helpful as it shows that businesses who communicate with their consumers are ensuring that social media links are included somewhere in their emails to show consumers that they are using social media sites like Facebook and Twitter. This is an effective way to gain more consumers as businesses that use social media are more likely to be considered by teenagers.
Kimberley Paisey's comment, September 26, 2013 6:59 AM
I think that using symbols at the header and footer of emails and webpages is a great idea and allows you to reach people through many different marketing mediums. I agree with Jacinda that this is a great way to get more business by them simply clicking on the social media link and taking them the page and gaining a larger social media following. Integration across social media via email is a fantastic and is a definite positive for a business.
Rescooped by Peggy Yao from Extreme Social
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9 Ways to Integrate Email and Social Media Marketing

9 Ways to Integrate Email and Social Media Marketing | The power of ideas; integration across all media. | Scoop.it
Are you wondering how to add social media to your email communications?

Via Rami Kantari
Peggy Yao's insight:

 

DJ waldow article illustrate the integration of email and other social media, I personally really enjoy his article because each of the explanation comes with real examples. As I know such as NZ sales.co.nz has combine social marketing and email. First of all, consumers have to become a member to visit the website in order to motivate consumer subscribe, and they have also provide incentive if the member invite friends to subscribe. What is more is that   Nzsales face book page is also posted different sales daily to motivate consumers’ motivation and expand the message to reach larger audience. However, according to DJ article suggestion what can Nzsales.co.nz improve? I will advise them set up a high visibility social media icon on its website since they have not had a link yet. And also widely apply social media because it is an online shopping website, social media will be a great tool to reach potential consumers. 


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Alysse Woodward's comment, September 12, 2013 9:58 PM
Hey Peggy, I enjoyed reading this article as well and the example I thought of was the online sales site Onceit. Onecit is a good example for this as you have to request to subscribe or be invited by a friend. Once accepted Onceit communicates through email to let consumers know what sales are for that day. Onceit also engages consumers through their Facebook page and also promotes people to invite friends to the site. By doing this you receive a site credit. This is an example of the #2 pointer: 'Ask friends to share and connect.
I think that this type of integration within a site is important because it holds an aspect of customer engagement.

E.g.: If I invite a friend, I will receive a $10 site credit – By receiving this I would become motivated to make a purchase, if I was then happy with this purchase I would be inclined to tell friends about my experience and most importantly I would be motivated to purchase off the site again.
Rescooped by Peggy Yao from Week 6; Creating an effective communication mix, Measuring results against objectives
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | The power of ideas; integration across all media. | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jillian Hor Maelynn
Peggy Yao's insight:

Developing Effective Marketing Communication Mix

 After reading this article I have a clear idea of how to develop an effective marketing communication mix. For example, if I am a primary school marketer how do I develop communication mix? First of all, identify my target segmentation what is the target audience of my school, of course, instead of age we are going to look for our school feature if it is a private school, the marketer probably are more looking for middle- high income parents who can afford the expenses also the location of the school might be an high impact on consumer choice as well, therefore within what range of the area are we going to target. The second step is selecting the right communication channel, what kind what promotion are we going to apply such as radio television or advertisement, where to place it when to play it? It will all be crucial topics for marketers. Marketers’ aim is maximize the effectiveness of the communication mix. So there is a bit market research going on this stage, although there is several communication will be used at the same time, it is important to know what is the best channel that will be access by the target segmentation, so that we know how to locate the percentage on each channel. After selecting the communication channel, evaluating the cost, every business is aim to make profit thus, budget is always the restriction for marketers however, it is important to overwhelming the limitation, there is always a substitute for the expensive option.  Finally, measure the result, we all want to know how effective is our marketing communication mix, therefore, it is important to get feedback on our consumer to understand where do they hear us and how do they know us.

 

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Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Yunqi Zeng's comment, September 26, 2013 11:48 PM
communication is one of the key elements in marketing strategy therefore it is important to select the effective marketing communication tool.
Rescooped by Peggy Yao from Public Relations & Social Media Insight
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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | The power of ideas; integration across all media. | Scoop.it

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days?

 

This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.

 

For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....


Via Jeff Domansky
Peggy Yao's insight:

One way communication is not longer efficient and effective enough in promotion mix, especially the technology generation, internet, social media and smart phone has been used by majority of population. The interaction between marketer on social media and consumers become extremely important. This article suggested 26 marketing tips on social media that can help marketer to maintain brand equity on social platform.  

The first 6 tips are all concentrate on “call to action”. Marketers need to grab consumer attention and encourage consumer reaction on it post, such as share the page, click page and join us.  The power of the social media is that once one consumer like or shares the page it will also appear on his/her friends and family page, the message will be spread significantly and increase message visibility.

The second category is talking about content strategy, develop an interesting content on social platform target company’s customers and motivate consumer engagement is very important on social media marketing. “Content is King but engagement is Queen, and she rules the house.”—Mari Smith, 10 Ways to Improve Your Facebook Reach. It has stated how crucial content is, whereas without motivate consumer interaction content can be nothing. Strategically focus on content message don’t be boring and keep on followers interests. Understand where the target market area is so that it maximise effectiveness on the marketing activities.

The last section is email and social integration, email is not any more a new technology, in order to increase brand awareness and reach potential consumers.


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Jeff Domansky's curator insight, August 7, 2013 2:28 PM

This post is a must-read, filled with valuable tips and tactics for all social marketers.

Louise Quo Vadis's curator insight, August 16, 2013 4:57 PM

add your insight...

Alysse Woodward's comment, September 12, 2013 10:07 PM
This post holds lots of valuable information based on social media marketing. Traditional media marketing focuses on one-way communication whereas social media marketing focuses on two-way communication, which is based on growing relationships between organization and business. As the article states organizations need to engage with customers rather than market to them – customers need to be incorporated within the marketing campaign, which will engage them, motivate them and more importantly build strong relationships. With social media becoming more and more dominant in everyday lifestyles it is important for marketers to take this on board and communicate messages through these social channels.
With social media consumers also have the opportunity to share information they believe to be important. This is very valuable as this opens up further communication between consumer to consumer by delivering messages they have taken away from an organization. If information is positive this will then begin to build another relationship for the organization.