New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK
James Marbeck's insight:
This Article describes the importance of creating brand value and a trusted image through many mediums. I agree with the points stated in the article in regards the consumers now being in the driving seat. Advertising is not the only way consumers gain pre purchase information and oftern decisions are based off friends opinions or research they do on the internet. This means that Brands have to be more creative and broad in the way they use media to generate the best possibe image in turn making their brand the logical choice.
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