This is an interesting article demonstrating the importance of creativity in marketing from a very different point of view. Rather than explaining how important creativity is, the writer prefers to talk about how consensus will hold up the development of creativity. The best idea always got something risky in it, and marketers should try it out to see whether this idea could work or not.
Creativity is always the core of a marketing campaign, and a good idea can drive the whole campaign to achieve its goal. As the writer mentioned, creativity should have enough space to develop and it should be trusted and encouraged. Rather than judgment, creativity needs a little bit more luck. I believe that as the whole world is changing rapidly, marketing should be more fun and be doing more bold stuff to catch up with customers' steps.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.