This article is very effective in explaining why the integration amongst different types of media, especially in online media, is so important for businesses of today.
"Direct marketing tools can enable marketers to develop and enhance emotional bonds with individual customers, and customer groups, to grow the value of their customer base in real time".
Businesses who are willing to put time and effort into various online media in order to reach their customer base with a unified message, are more likely to receive a positive reaction from their consumers enabling them to create a more personal relationships with individual customers.
The EasyJet company is a great example of a business, who embraces this change from the traditional methods of direct marketing. EasyJet realises that it is needed in order to increase the value of their brand in the perception of their consumers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.