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Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Rescooped by Stan Smith from Curation, Social Business and Beyond
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How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | The Perfect Storm Team | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories

Via janlgordon
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janlgordon's curator insight, March 30, 10:15 PM

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Stan Smith from Digital Storytelling
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10 Ways to Create Beautiful Content: Storytelling, Visuals and More

10 Ways to Create Beautiful Content: Storytelling, Visuals and More | The Perfect Storm Team | Scoop.it
We all want to craft content pieces that engage our readers and give them something to talk about. Nonetheless, we are fully aware of the fact that our audiences are constantly bombarded w

Via José Carlos
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Rescooped by Stan Smith from Public Relations & Social Marketing Insight
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40 Inspirational Online Marketing Quotes

40 Inspirational Online Marketing Quotes | The Perfect Storm Team | Scoop.it

Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to stay compelling and helpful. It’s how ibusinesses maintain relevance and add value to our social streams.

 

One of the best places to find inspiration is from other creatives. Reading online marketing quotes from some of the top social media marketers around the globe inspires me to want to work harder, and better. So hopefully these online marketing quotes can have the same effect on you....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 12, 2014 1:27 AM

Just a little creativity and marketing inspiration with your coffee.

Rescooped by Stan Smith from What I Wish I Had Known
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Brand Storytelling: What Is Your Story?

Brand Storytelling: What Is Your Story? | The Perfect Storm Team | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.

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Anita's curator insight, August 31, 2015 6:52 PM

You can modify the approach for your personal career story.

Adele Taylor's curator insight, September 1, 2015 6:06 PM

An interesting read to see what you can do to improve your brand, if it works for the big guys, it could work for you...

LONJA DE NORTE SANTANDER Y ARAUCA's curator insight, September 7, 2015 9:05 PM

#CUCUTA #ARAUCA #LONJA #COLOMBIA

Sharing from....

 

TWITTER https://twitter.com/NSantanderLONJA

 FACEBOOK: https://www.facebook.com/LonjaNorteSantanderArauca

 PINTEREST https://es.pinterest.com/LonjaPropRaiz/lugares-que-visitar/

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Become the David Mamet of Marketing With These 3 Storytelling Tips

Become the David Mamet of Marketing With These 3 Storytelling Tips | The Perfect Storm Team | Scoop.it
Storytelling is the communication of human experiences in words, images, and sounds. From its origins around the camp fire, to modern-day literature and film, storytelling has continually evolved as a tool for communicating experiences and traditions from one generation to the next. In marketing, storytelling has the power to engage target audiences on an emotional…

Via José Carlos
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Rescooped by Stan Smith from Internet Marketing Strategy 2.0
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | The Perfect Storm Team | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.