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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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It's official, marketing through your Facebook page is pretty much useless - The Hub

It's official, marketing through your Facebook page is pretty much useless - The Hub | The Perfect Storm Team | Scoop.it

Digest...

 

Social media analytics platform Simply Measured compared engagement rates for Interbrand's Top 10 Facebook Pages year-over-year and the results were pretty grim. Despite their skilled social media teams, creative visuals and content producing power, the top 10 brands uniformly saw their Facebook page engagement rates decrease over last year (with the exception of Harley Davidson.)

 

And it's not that the brands haven't been trying. If anything, they've all increased their number of followers. But despite posting more, and arguably better content, their posts continue to reach a declining number of people.

 

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iNeoMarketing's curator insight, June 17, 9:49 PM

Told ya.

Mark Warren's curator insight, July 10, 12:17 PM

It's official, marketing through your Facebook page is pretty much useless - The Hub

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How to Be Cool on Facebook

How to Be Cool on Facebook | The Perfect Storm Team | Scoop.it
Being cool on Facebook is one part discretion, one part creativity, one part common sense and one part being community oriented. Coolness isn't about pushing your opinions and ideas down everyone else's news feed and it isn't about...
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Dave Cottrell's curator insight, March 19, 2013 1:18 PM

Good thoughts and a gentle reminder...

Diane Bjorling's comment, March 19, 2013 1:51 PM
well said and agreed it is good to remind "gently" ^-^
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6 Reasons Why Your Company’s Facebook Page is Unattractive

6 Reasons Why Your Company’s Facebook Page is Unattractive | The Perfect Storm Team | Scoop.it
Facebook pages present a blank slate for social media marketers. Discover research and best practices on how to tell if your fan page is ugly.
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New Facebook News Feed: Brands Will Reach Fewer Users

New Facebook News Feed: Brands Will Reach Fewer Users | The Perfect Storm Team | Scoop.it
The new Facebook News Feed is likely to result in brands reaching fewer fans than before. Here's why and how it's not all bad news for brands.
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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | The Perfect Storm Team | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
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Stan Smith's comment, March 15, 2013 1:17 PM
Google+ uses hashtags as well!
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WARNING: Facebook's Graph Search Changes the Meaning of a "Like"

WARNING: Facebook's Graph Search Changes the Meaning of a "Like" | The Perfect Storm Team | Scoop.it
Uh-oh! You Liked a page on Facebook 2 years ago -- and now with Graph Search that Like means a whole lot more. Here's why you should be concerned.
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Facebook’s Redesign Hopes to Keep Users Engaged

Facebook’s Redesign Hopes to Keep Users Engaged | The Perfect Storm Team | Scoop.it
Facebook plans to announce a substantial redesign of its News Feed — a makeover aimed both at keeping users glued to the social network and luring more advertising dollars.
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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | The Perfect Storm Team | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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3 Reasons Why Facebook is Not Just About Giveaway Contests or Fans

3 Reasons Why Facebook is Not Just About Giveaway Contests or Fans | The Perfect Storm Team | Scoop.it
Here are 3 Reasons Why Facebook is Not Just About Giveaway Contests or Fans...
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The Ultimate History of Facebook

The Ultimate History of Facebook | The Perfect Storm Team | Scoop.it
The Ultimate History of Facebook - a timeline of the behind the scene story of Mark Zuckerberg's Facebook
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How to advertise on social media: Step-by-step on 4 networks

How to advertise on social media: Step-by-step on 4 networks | The Perfect Storm Team | Scoop.it
Before investing in an ad campaign, learn how to stretch your dollar and reach more people on Facebook, Twitter, LinkedIn and StumbleUpon.
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How to Create Awesome Images for Facebook with Pinto

How to Create Awesome Images for Facebook with Pinto | The Perfect Storm Team | Scoop.it
How to Create Awesome Instagram filter style Images for Facebook with Pinto
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Facebook to update its newsfeed, so prepare for grumbling

Facebook to update its newsfeed, so prepare for grumbling | The Perfect Storm Team | Scoop.it
Ready yourself, because your facebook friends are going to start a deluge of updates like “Where is everything?! How do I delete photos now?! Aaargh facebook I hate you!” as the social network behemoth is updating its newsfeed.

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BorderlineTV's comment, March 3, 2013 12:39 PM
it's a national sport, it's called 'Faceranting'
BorderlineTV's comment, March 3, 2013 12:39 PM
it's a national sport, it's called 'Faceranting'
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When 'Likes' Can Shed Light

When 'Likes' Can Shed Light | The Perfect Storm Team | Scoop.it
Facebook users' patterns of Likes on the social-networking site can unintentionally expose political and religious views, drug use, divorce and sexual orientation, researchers said Monday.
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A Printable Guide to Social Media [#Infographic]

A Printable Guide to Social Media [#Infographic] | The Perfect Storm Team | Scoop.it

Ask anyone to name the most popular social media tools used by students, and it’s a safe bet everybody could name the top two: Facebook and Twitter.

But those are far from the only online applications making inroads. As administrators warm to engaging students through social media, the list of potential resources at their disposal grows longer by the day.

 

Facebook and Twitter are the obvious choices. But there are other options- Tumblr, YouTube and Google+, to name three.

Of course, if naming the latest social media tools seems tough, learning how to use them all is harder still. In an attempt to shorten the learning curve, Flowtown and Column Five published this Social Media Cheat Sheet for your reference...


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Pedro Barbosa's curator insight, March 2, 2013 5:16 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Katelm's curator insight, March 4, 2013 5:44 AM

Un résumé graphique pour savoir à quoi correspond les differends réseaux sociaux, comment s'y inscrire et le vocabulaire associé.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Cool!

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Social Media Marketing – What Size Should Your Pictures Be On Facebook

Social Media Marketing – What Size Should Your Pictures Be On Facebook | The Perfect Storm Team | Scoop.it
So this morning one of my Facebook friends asked, “what size should pictures be on Facebook” which got me thinking, while I have a an incredibly affordable ebook out there about how to do photos for facebook ($3 bucks for goodness sake), some of...
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The Perfect Storm Team Launches “Fan Friday”

The Perfect Storm Team Launches “Fan Friday” | The Perfect Storm Team | Scoop.it

Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and that we should be busy ‘getting things done’. What these people don’t understand is that being successful in using Social Media is all about building online relationships that can lead to real life friendships.

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