The Perfect Storm Team
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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | The Perfect Storm Team | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.

Via janlgordon
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janlgordon's comment, August 11, 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 12:24 PM
Share your insight
janlgordon's comment, August 11, 2:27 PM
Thank you @Dean Mercado :-)
Rescooped by Stan Smith from Entrepreneurship, Innovation
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With the Yahoo deal, Verizon will pass Google and Facebook to become the biggest web network

With the Yahoo deal, Verizon will pass Google and Facebook to become the biggest web network | The Perfect Storm Team | Scoop.it
Yahoo and AOL combined make for the most popular

Via Marylene Delbourg-Delphis
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Rescooped by Stan Smith from All About Facebook
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The 16 Best Facebook Pages You've Ever Seen

The 16 Best Facebook Pages You've Ever Seen | The Perfect Storm Team | Scoop.it
Check out 16 of the best Facebook Page examples we've ever seen from real brands on Facebook.
Via Rami Kantari
Stan Smith's insight:
Some of these are really cool. Take a look!
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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | The Perfect Storm Team | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet

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janlgordon's comment, June 28, 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 10:43 AM
Thank you @Antonio Ormachea :-)
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Facebook's director of product design on why websites may be a dying business

Facebook's director of product design on why websites may be a dying business | The Perfect Storm Team | Scoop.it
"A lot of my designer friends are still focused building websites, and I'm not sure that's a growth business anymore."
Via Anita
Stan Smith's insight:
Surely your business has switched to mobile!
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Anita's curator insight, June 2, 1:08 PM
Is your product or company mobile enough?
Potenz Store's comment, June 3, 1:54 AM
I like it
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How Design Is Shaping the Future at Tech Giants Like Facebook

How Design Is Shaping the Future at Tech Giants Like Facebook | The Perfect Storm Team | Scoop.it
We asked seven leaders at some of the biggest companies how design impacts their business---here's what they had to say.
Via Rami Kantari
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Facebook bets on social virtual reality

Facebook bets on social virtual reality | The Perfect Storm Team | Scoop.it
On Wednesday, Facebook and Oculus executives showcased the future of virtual reality at the company's annual developers conference.

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Rescooped by Stan Smith from Better know and better use Social Media today (facebook, twitter...)
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Facebook Video Is On Course To Steal YouTube's Crown

Facebook Video Is On Course To Steal YouTube's Crown | The Perfect Storm Team | Scoop.it
Facebook video is big and it’s getting bigger. For the first time, YouTube really needs to worry about losing its position as the king of online video. Facebook video, which…

Via Tom D'Amico (@TDOttawa) , Mau
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It's official, marketing through your Facebook page is pretty much useless - The Hub

It's official, marketing through your Facebook page is pretty much useless - The Hub | The Perfect Storm Team | Scoop.it

Digest...

 

Social media analytics platform Simply Measured compared engagement rates for Interbrand's Top 10 Facebook Pages year-over-year and the results were pretty grim. Despite their skilled social media teams, creative visuals and content producing power, the top 10 brands uniformly saw their Facebook page engagement rates decrease over last year (with the exception of Harley Davidson.)

 

And it's not that the brands haven't been trying. If anything, they've all increased their number of followers. But despite posting more, and arguably better content, their posts continue to reach a declining number of people.

 

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Via marketingIO
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marketingIO's curator insight, June 17, 2014 9:49 PM

Told ya.

Mark Warren's curator insight, July 10, 2014 12:17 PM

It's official, marketing through your Facebook page is pretty much useless - The Hub

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How to Be Cool on Facebook

How to Be Cool on Facebook | The Perfect Storm Team | Scoop.it
Being cool on Facebook is one part discretion, one part creativity, one part common sense and one part being community oriented. Coolness isn't about pushing your opinions and ideas down everyone else's news feed and it isn't about...
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Dave Cottrell's curator insight, March 19, 2013 1:18 PM

Good thoughts and a gentle reminder...

Diane Bjorling's comment, March 19, 2013 1:51 PM
well said and agreed it is good to remind "gently" ^-^
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6 Reasons Why Your Company’s Facebook Page is Unattractive

6 Reasons Why Your Company’s Facebook Page is Unattractive | The Perfect Storm Team | Scoop.it
Facebook pages present a blank slate for social media marketers. Discover research and best practices on how to tell if your fan page is ugly.
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New Facebook News Feed: Brands Will Reach Fewer Users

New Facebook News Feed: Brands Will Reach Fewer Users | The Perfect Storm Team | Scoop.it
The new Facebook News Feed is likely to result in brands reaching fewer fans than before. Here's why and how it's not all bad news for brands.
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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | The Perfect Storm Team | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
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Stan Smith's comment, March 15, 2013 1:17 PM
Google+ uses hashtags as well!
Rescooped by Stan Smith from Curation, Social Business and Beyond
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What the New Facebook Algorithm Means For Publishers

What the New Facebook Algorithm Means For Publishers | The Perfect Storm Team | Scoop.it
Is Facebook addicted to tinkering with it's News Feed algorithm, or is there a method in its madness? See the trends indicated in the recent changes

Via janlgordon
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janlgordon's comment, August 2, 5:40 PM
Thank you Os Ishmael & @Marco Favero :-)
janlgordon's comment, August 3, 10:47 AM
Thank you @Anna @Stephen Dale & @Stan Smith :-)
janlgordon's comment, August 4, 10:45 AM
Thank you @Skylly_W & @Anna :-)
Rescooped by Stan Smith from Entrepreneurship, Innovation
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Facebook looks to break language barriers with new translation tool

Facebook looks to break language barriers with new translation tool | The Perfect Storm Team | Scoop.it
Facebook is moving to help users around the world better connect by allowing them share their posts and comments in multiple languages.

Via Marylene Delbourg-Delphis
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Rescooped by Stan Smith from All About Facebook
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Facebook puts friends above publishers in “News Feed Values” and ranking change

Facebook puts friends above publishers in “News Feed Values” and ranking change | The Perfect Storm Team | Scoop.it
Those core values are that friends and family come first, that the feed should inform and entertain, that Facebook is a platform for all ideas, that authentic..
Via Rami Kantari
Stan Smith's insight:
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Rescooped by Stan Smith from What I Wish I Had Known
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5 Entrepreneurs Used This Platform to Make Million-Dollar Businesses

5 Entrepreneurs Used This Platform to Make Million-Dollar Businesses | The Perfect Storm Team | Scoop.it
Most people view this social network as a way to connect with and keep in touch with friends, not a platform to make millions. But if you knew how to do it, would you?

Via Anita
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Anita's curator insight, June 17, 4:33 PM
Facebook has evolved to where you can capture leads, sell products, share content and do everything that your website can do.
Rescooped by Stan Smith from All About Facebook
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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks | The Perfect Storm Team | Scoop.it
Discover everything you need to know to about Facebook marketing -- from how to create a business Page to how to use Facebook Insights.
Via Rami Kantari
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The online universe belongs to Facebook and Google — the rest of us are just living in it

The online universe belongs to Facebook and Google — the rest of us are just living in it | The Perfect Storm Team | Scoop.it
According to a recent Parse.ly study, Facebook and Google each drive about 40% of traffic to publishers. No other source is close.

Via Marylene Delbourg-Delphis
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Rescooped by Stan Smith from AtDotCom Social media
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Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks

Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks | The Perfect Storm Team | Scoop.it
In many ways, the monthly active user count is the most important number in tech.
Via John van den Brink
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Facebook publishes new security settings guide

Facebook publishes new security settings guide | The Perfect Storm Team | Scoop.it
Drop-dead simple advice on keeping intruders' hands off your account, spotting phishing attempts and more.

 

To do that, it's added a new security collection called How to Keep Your Account Secure to the Privacy Basics page.

The topics cover setting a strong password, spotting attempts to steal passwords and other info, details on how Facebook handles government requests for information, and advice on what to do if your account gets hijacked.

 


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Gust MEES's curator insight, April 7, 2015 4:13 PM
Drop-dead simple advice on keeping intruders' hands off your account, spotting phishing attempts and more.


To do that, it's added a new security collection called How to Keep Your Account Secure to the Privacy Basics page.

The topics cover setting a strong password, spotting attempts to steal passwords and other info, details on how Facebook handles government requests for information, and advice on what to do if your account gets hijacked.


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The Ultimate History of Facebook

The Ultimate History of Facebook | The Perfect Storm Team | Scoop.it
The Ultimate History of Facebook - a timeline of the behind the scene story of Mark Zuckerberg's Facebook
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How to advertise on social media: Step-by-step on 4 networks

How to advertise on social media: Step-by-step on 4 networks | The Perfect Storm Team | Scoop.it
Before investing in an ad campaign, learn how to stretch your dollar and reach more people on Facebook, Twitter, LinkedIn and StumbleUpon.
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How to Create Awesome Images for Facebook with Pinto

How to Create Awesome Images for Facebook with Pinto | The Perfect Storm Team | Scoop.it
How to Create Awesome Instagram filter style Images for Facebook with Pinto
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Rescooped by Stan Smith from Modern Marketer
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Facebook to update its newsfeed, so prepare for grumbling

Facebook to update its newsfeed, so prepare for grumbling | The Perfect Storm Team | Scoop.it
Ready yourself, because your facebook friends are going to start a deluge of updates like “Where is everything?! How do I delete photos now?! Aaargh facebook I hate you!” as the social network behemoth is updating its newsfeed.

Via The Fish Firm
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BorderlineTV's comment, March 3, 2013 12:39 PM
it's a national sport, it's called 'Faceranting'
BorderlineTV's comment, March 3, 2013 12:39 PM
it's a national sport, it's called 'Faceranting'