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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Rescooped by Stan Smith from Curation Revolution!

Changing Hero Marketing: Everything Is Everything

Changing Hero Marketing: Everything Is Everything | The Perfect Storm Team |

Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.

There are two components to competing with Amazon:

* 4Cs.
* Everything Is Everything.

Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.

You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.

You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.

Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.

You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling  to sacrifice and support you, your brand and ideas.

Via Martin (Marty) Smith
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Rescooped by Stan Smith from Curation Revolution! Launches To Move Content Marketing From Conversation To Conversion Launches To Move Content Marketing From Conversation To Conversion | The Perfect Storm Team |

One of the best curators, Jan Gordon, launched Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, November 9, 2013 12:26 AM

Great mission, great curators, writes and editors of chaos mean Curatti will quickly become an indispensible tool to separate wheat from chafe.

Rescooped by Stan Smith from Content Marketing for Solopreneurs!

4 Simple Ways to Repurpose Your Content

4 Simple Ways to Repurpose Your Content | The Perfect Storm Team |

Publishing valuable and useful content is what can set you apart from your competition.  But creating great content is challenging..



Working as a solopreneur your time is limited and sometimes your budget. But you want to get the most out of every piece of your online content.


This article gives you 4 easy and free ways to begin repurposing your content that does not require a lot of your time.



Via Jaime White
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Rescooped by Stan Smith from Design Revolution!

Websites Don't Age Well: 5 Web Redesign Ideas

Websites Don't Age Well: 5 Web Redesign Ideas | The Perfect Storm Team |

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.


This post features behind the scenes notes from our redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. will fire on all three ideas over the next few months. Stay tuned.

Via Martin (Marty) Smith
Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

Rescooped by Stan Smith from visualizing social media!

Content Curation 101 [infographic]

Content Curation 101 [infographic] | The Perfect Storm Team |

View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)...

Via Lauren Moss
vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
R.G. Riles's curator insight, March 23, 2013 1:31 PM

Until our blog is ready to roll, we're Curators... have a look at this Infographic and tell us how we're doing!