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Building Your Business Using Social Media Marketing
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Changing Hero Marketing: Everything Is Everything

Changing Hero Marketing: Everything Is Everything | The Perfect Storm Team | Scoop.it

Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.

There are two components to competing with Amazon:

* 4Cs.
* Everything Is Everything.

Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.

You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.

You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.

Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.

You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling  to sacrifice and support you, your brand and ideas.


Via Martin (Marty) Smith
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5-Minute SEO: Learn How To Choose Kick-A$$ Keywords In Less Time Than It Takes To Drink Your Morning Coffee

5-Minute SEO: Learn How To Choose Kick-A$$ Keywords In Less Time Than It Takes To Drink Your Morning Coffee | The Perfect Storm Team | Scoop.it

SEO (Search Engine Optimization for those of us less acronymically inclined) is one of the most hotly debated, widely misunderstood, universally despised marketing techniques.

 

But despite the wealth of misleading and inaccurate information at your fingertips, search engines are a doorway to your site that can’t be ignored. And if search engines are the doors, then keywords are – not to sound too corny – the keys that unlock them.

 

As you brainstorm your keywords be aware of a few things:

different pages of your site - different keywordstalking about the term “keyword”, think of it more as a phrasethe more specific you get the more likely you’ll be able to optimize successfully for your chosen phrase

 

Go to this keyword tool provided by Google. Enter your chosen keyword to get a list of more keyword ideas. Choose the best ones suitable for your pages and business.

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10 Rock Solid SEO Tips for Pinterest!

10 Rock Solid SEO Tips for Pinterest! | The Perfect Storm Team | Scoop.it
Pinterest & SEO ...are you, like many, overlooking the power of optimizing your Pinter...
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The State of SEO in 2012 and Why Inbound Marketing Is Winning

The State of SEO in 2012 and Why Inbound Marketing Is Winning | The Perfect Storm Team | Scoop.it

Our team at Weidert Group had the pleasure of spending Monday's lunch hour listening to a webinar with Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO and co-founder of HubSpot. That webinar being The State of SEO & Internet Marketing in 2012.

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How to Optimize 3 Popular Social Media Profiles for SEO

How to Optimize 3 Popular Social Media Profiles for SEO | The Perfect Storm Team | Scoop.it

In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.

 

There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.

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SEO or Social Media Marketing?

SEO or Social Media Marketing? | The Perfect Storm Team | Scoop.it

"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?

 

Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years. 

 

The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".

 

Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/


Via Antonino Militello
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Beny's comment, March 12, 2013 11:47 AM
Im working as a SEO and i would like to work also on SEM but i need how i make this work on 11 sites ?
Celebritize You's comment, March 15, 2013 12:04 PM
I use both strategies for my clients but lean more heavily on social media marketing.
Celebritize You's curator insight, March 15, 2013 12:05 PM

SEO or Social Media Marketing? I use both for my clients. 

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How To Optimize Images For SEO: 6 Ways Drive Traffic To Your Website With Image Search

How To Optimize Images For SEO: 6 Ways Drive Traffic To Your Website With Image Search | The Perfect Storm Team | Scoop.it

With the internet becoming more and more visual, photos and images are becoming more and more important when it comes to getting the attention of your potential customers and even bringing them back to your website.

 

More importantly image search (via Google and other search engines… but let’s be real… Google) is the new brass ring of SEO.

 

 

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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | The Perfect Storm Team | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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Dominate Your Personal Brand On Google With This 14 Point Checklist

Dominate Your Personal Brand On Google With This 14 Point Checklist | The Perfect Storm Team | Scoop.it
Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.
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