The Perfect Storm Team
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Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | The Perfect Storm Team | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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Google Docs Collaboration In Hangouts Is Now Available To All Users [Updates]

Google Docs Collaboration In Hangouts Is Now Available To All Users [Updates] | The Perfect Storm Team | Scoop.it
Google Docs integration has graduated from extras, and is now a regular Hangouts feature available for everyone.
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Fueling discoverability and engagement with Google+

Fueling discoverability and engagement with Google+ | The Perfect Storm Team | Scoop.it
Google's official blog for news, information, and tips on AdWords
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Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks

Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks | The Perfect Storm Team | Scoop.it
In many ways, the monthly active user count is the most important number in tech.
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5 Ways Google+ and Google Hangouts Can Benefit You as an Entrepreneur

5 Ways Google+ and Google Hangouts Can Benefit You as an Entrepreneur | The Perfect Storm Team | Scoop.it
Using Google+ and Google Hangouts to build your personal and business brand for entrepreneurs.
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Dave Cottrell's curator insight, March 13, 2013 4:46 PM

Google+ and Google Hangouts are terrific tools for brainstorming, sharing, and connecting to personally lift your brand.

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20 Reasons Why you Should Use Google Plus [Infographic]

20 Reasons Why you Should Use Google Plus [Infographic] | The Perfect Storm Team | Scoop.it

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AlGonzalezinfo's curator insight, March 10, 2013 9:05 AM

G+ is catching up big time for many reasons.  Among these reasons is the Hangout integration.  

 

We just facilitated a remote 1.5 day leadership development session with Hangouts and it was fantastic.  

 

Google is sticking to their strategy and their value is starting to win people over.  I was never a fan and, through valuable features, I am changing my perspective on the suite of offerings.

 

This is a relevant infographic.

Penelope's comment, March 10, 2013 6:43 PM
Been thinking about G+. Thanks for sharing, Al. ;)
Shanika Journey's curator insight, March 12, 2013 12:49 PM

NICE ONE! Great reference