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Building Your Business Using Social Media Marketing
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3 Powerful Steps to Write Your Brand Story

3 Powerful Steps to Write Your Brand Story | The Perfect Storm Team | Scoop.it
Effective storytelling can make all the difference as you create your company's brand.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 4, 10:43 PM

Start With Why
Solid Simon Sinek-like tips here. If you are confused about your story that wobble will be multiplied around the world. Better to know who you are first. Start with Why as Sinek says in his must read book. This post won't get you all the way to Sinek-land, but not bad for a four minute read :). Marty 

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Marketo Infographic: The Business Marketer’s Guide to Instagram

Marketo Infographic: The Business Marketer’s Guide to Instagram | The Perfect Storm Team | Scoop.it
Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns.

In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company...


Via Lauren Moss, Amy M Moore
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How to Optimize 3 Popular Social Media Profiles for SEO

How to Optimize 3 Popular Social Media Profiles for SEO | The Perfect Storm Team | Scoop.it

In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.

 

There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | The Perfect Storm Team | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

Via Karen Dietz, John van den Brink, Ivo Nový
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Karen Dietz's curator insight, January 12, 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Dominate Your Personal Brand On Google With This 14 Point Checklist

Dominate Your Personal Brand On Google With This 14 Point Checklist | The Perfect Storm Team | Scoop.it
Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.
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