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Don't Be a Victim of Content Theft

Don't Be a Victim of Content Theft | The Perfect Storm Team | Scoop.it
Your content may have been used without attribution or your permission. Read here to identify if you are a victim of Content Theft and how to prevent it

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janlgordon's curator insight, January 19, 8:48 PM

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

 

Protect your valuable blog posts from piracy.

 

How to Stop Content Theft

 

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

 

Kramer shows how to gather the right information on your blog posts in order to protect them.

 

Here's what caught my attention:

 

  • The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

 

  • In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

 

  • You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e0lP308aWjW

 

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Be Original With Your Content

Be Original With Your Content | The Perfect Storm Team | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.

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janlgordon's curator insight, January 5, 11:32 PM

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 6, 10:52 AM
thanks @massimo facchinetti for this.
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12 Tools to Improve Your Content Marketing

12 Tools to Improve Your Content Marketing | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around efficient Content Marketing, new Royalty Free Stock Image sources and Business Growth

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janlgordon's curator insight, December 22, 2016 1:24 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful content strategy.

 

Help create a more efficient and growth oriented action plan for your articles.

 

12 Great Content Marketing Tools

 

In order to improve your online visibility you need to have the right resources in place. I agree that in order to attract more readers it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a larger audience.

 

Here's what caught my attention:

 

  • Keep your content fresh and draw people in with interactive graphics. Ion Interactive works well to create infographics, white papers, and more without having to be tech savvy.

 

  • High quality images are essential in order to not lose valuable visitors. With Polar Fox you can fine tune and edit your photos like a professional without the high cost of hiring a designer.

 

  • Improve your email messages with more insights. ConvertKit is a simple tool to use for your target market and includes integration from major marketing services like LeadPages, Gravity Forms, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/3iu0307ml9s

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 22, 2016 10:52 AM
thank you @massimo facchinetti
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | The Perfect Storm Team | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

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janlgordon's curator insight, November 22, 2016 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content

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janlgordon's curator insight, November 16, 2016 8:58 PM

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 17, 2016 10:51 AM
Thank you @Negotei Elena
nicoleta susanu's curator insight, November 17, 2016 11:18 AM

4 helpful tools around a specific area of your business.

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Drive People to Act on Your Content

Drive People to Act on Your Content | The Perfect Storm Team | Scoop.it
As a content marketer, you must understand what drives people to act on whatever type of content they come across for you to become successful.

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janlgordon's curator insight, November 14, 2016 11:42 PM

I selected this article from Curatti written by Ron Sela because it explains creative ways your business can publish content that stands out.

 

Understand what drives people to act on whatever type of content they read from your business.

 

Write Blog Posts That Stand Out And From the Rest

 

Presenting an idea with audience intent will determine its effectiveness. I agree that in order to get noticed you need to understand what your buyers want.

 

Sela shows us that we need to find the right keywords that line up with what your audience is looking for online. Find a way to craft your content with the reader in mind.

 

Here's what caught my attention:

 

  • Consider keyword metrics like search volume and conversion rates. Ask yourself things like; how many people use the keyword ”HP laptop discounts” and buy HP laptops?

 

  • The main goal of great content is to grab the reader's attention. Understanding their needs is essential, but you must also dig deeper and find our more about buyer behavior.

 

  • It's important to publish with the right publications to reach your target audience immediately. This requires that you create high-quality content that will be noticed by influencers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/yrpx306b2QD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 16, 2016 10:45 AM
@Dara Lin thank you
janlgordon's comment, November 16, 2016 8:26 PM
You're welcome @Otir
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How to Attract More Blog Comments

How to Attract More Blog Comments | The Perfect Storm Team | Scoop.it
The fact that your readers aren't commenting on your post can be so soul destroying. This post will tell you why so you can go and do something about it.

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janlgordon's comment, October 25, 2016 4:18 PM
Thank you @AvizorMedia :-)
janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Stan Smith @Anna & @Ricard Lloria :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
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5 Steps to Promote Your Blog

5 Steps to Promote Your Blog | The Perfect Storm Team | Scoop.it
Here’s some ways in which you can promote your content to make sure it is getting to your target audience quickly an

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Ulises La Roca's comment, October 11, 2016 11:14 PM
OK
janlgordon's comment, October 12, 2016 10:53 AM
Thank you @Ulises La Roca & @Fundraisingmusicevents :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Skylly_W :-)
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Attract More Blog Readers With These 14 Steps

Attract More Blog Readers With These 14 Steps | The Perfect Storm Team | Scoop.it

"You put all your heart and soul into writing posts on your blog, and yet it seems you get hardly any readers."


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janlgordon's comment, September 21, 2016 10:42 AM
Thank you @Ricard Lloria & @Stan Smith :-)
janlgordon's comment, October 4, 2016 10:45 AM
Thank you @Michael Esplana :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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Stop Making These Copywriting Mistakes

Stop Making These Copywriting Mistakes | The Perfect Storm Team | Scoop.it
Improve your content in no time with these useful tips on how to avoid common copywriting mistakes, and create copy that will improve your conversions

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janlgordon's curator insight, January 17, 6:11 PM

I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

 

In order for your brand to attract more readers you need to provide high-quality content.

 

Common Copywriting Errors

 

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

 

Dikson explains the common mistakes content marketers make and how to fix them.

 

Here's what caught my attention:

 

  • Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

 

  • Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

 

  • If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/UuPL3086mjI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Curatti Best Articles of 2016 – Part Two

Curatti Best Articles of 2016 – Part Two | The Perfect Storm Team | Scoop.it
The second of 3 retrospectives where we thank our great Curatti contributors who wrote 2 or more articles this year.

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janlgordon's curator insight, December 23, 2016 9:01 PM

This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 8 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/FvcE307q8ZL

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The Truth About SEO and Blogging

The Truth About SEO and Blogging | The Perfect Storm Team | Scoop.it
In this article, I set the record straight regarding Blogging SEO, debunking several commonly help misconceptions along th

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janlgordon's curator insight, November 28, 2016 10:49 PM

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

 

Useful tips that will greatly improve your business content strategy.

 

How Your Blog Can Rank High on Google

 

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

 

Preston explains how your social network and shares can build a strong presence online.

 

Here's what caught my attention:

 

  • A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

 

  • Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

 

  • The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/t6cC306C4Sn

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Curate Content Like a Pro

Curate Content Like a Pro | The Perfect Storm Team | Scoop.it
Curating content is one of the easiest strategies for brands to increase their following. Whether sharing other content on your social channels or curating articles on your blog, curation can help you supplement content while keeping your audience engaged. By combining content and relevant materials into one easy to digest resource (email, blog post, social …

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janlgordon's curator insight, November 17, 2016 9:12 PM

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

 

Use re-publishing methods to draw in more readers.

 

Curated Content Can be Effective in Building Your Community

 

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

 

Miller explains the different types of curation and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

 

  • Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

 

  • Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/SVmU306i1yP

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 18, 2016 10:53 AM
@Oksana Borukh you're welcome
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Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content

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janlgordon's curator insight, November 16, 2016 8:58 PM

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 17, 2016 10:51 AM
Thank you @Negotei Elena
nicoleta susanu's curator insight, November 17, 2016 11:18 AM

4 helpful tools around a specific area of your business.

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Content Marketing 101

Content Marketing 101 | The Perfect Storm Team | Scoop.it
Without solid content marketing, your best efforts to define yourselves online on the various social media platforms, would be lost

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janlgordon's curator insight, November 12, 2016 1:02 AM

I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.

 

In order for your brand to be noticed it takes both quality and the right strategy from your blog.

 

Improve Your Content Marketing

 

Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.

 

Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.

 

Here's what caught my attention:

 

  • Choose the right audience to focus on such as millennials or older adults. This will help you craft an article that speaks to their needs and desires.

 

  • Discover the best way to share your content through an ROI standpoint. Combine traditional marketing methods with digital techniques.

 

  • Take the time to map out the desired outcome of your marketing efforts. Determine the personas of each individual within the buying process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/WTuR3066k4M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 15, 2016 10:42 AM
thanks @steve batchelder for this.
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Content Marketing in the Digital Age

Content Marketing in the Digital Age | The Perfect Storm Team | Scoop.it
In the modern digital age, it has become significantly more difficult and challenging to capture the attention of the sophisticated consumer

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janlgordon's comment, October 17, 2016 10:31 PM
Thank you @Dara Lin :-)
janlgordon's comment, October 18, 2016 10:45 AM
Thank you @Skylly_W & @Stan Smith :-)
janlgordon's comment, October 21, 2016 11:01 AM
Thank you @Pantelis Chiotellis @Makena Conteh & @Online Marketing :-)
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 The Biggest Content Marketing Challenges of Today

 The Biggest Content Marketing Challenges of Today | The Perfect Storm Team | Scoop.it
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges

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janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Anna :-)
janlgordon's comment, October 5, 2016 10:43 AM
Thank you @Skylly_W & @Jekaterina Cernobrovaja :-)
janlgordon's comment, October 12, 2016 10:54 AM
Thank you @Skylly_W :-)
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The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live

The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live | The Perfect Storm Team | Scoop.it

Writing a great blog post is only half the battle. There’s also the need to make sure your post looks and reads well, as well as figuring out how the post fits into your overall “blogging game plan”. Print out this easy, one-stop checklist to make sure you’ve got all the bases covered for a flawless post from start to finish.

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