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Building Your Business Using Social Media Marketing
Curated by Stan Smith
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The 10 Types of Social Media Addicts [INFOGRAPHIC]

The 10 Types of Social Media Addicts [INFOGRAPHIC] | The Perfect Storm Team | Scoop.it
Are you a serial liker? A self-described "guru"? This entertaining infographic breaks down some of the most common forms of the social media obsessed.
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The Fancy: The Future Of Social Media? -

The Fancy: The Future Of Social Media? - | The Perfect Storm Team | Scoop.it
If you haven’t heard about The Fancy yet, you might be missing out on getting to know the future of social media, or even better: how to monetize your social platfor...
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TweetDeck Gets A Visual Refresh On All Platforms, Now Looks More “Twittery”

TweetDeck Gets A Visual Refresh On All Platforms, Now Looks More “Twittery” | The Perfect Storm Team | Scoop.it
For you hardcore Twitter users, the main app just doesn't cut it. You need multiple windows and notifications and more windows and stuff like that. For me, I enjoy the simple original web version of Twitter, but what do I know.
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How Brands Can Harness The Power Of Social Media

How Brands Can Harness The Power Of Social Media | The Perfect Storm Team | Scoop.it

A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action. Engagement on social networks and the time spent on them is much higher in Europe, where residents account for a greater proportion of time spent on social networks than any other continent on the planet and this explains why Europe is the ideal place to conduct such a study.

 

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The great social media marketing debate

The great social media marketing debate | The Perfect Storm Team | Scoop.it
Marketing analyst Chris Moerdyk says chief executives are going to have to be active on social media, whether they like it or not. "Unfortunately, in the land of the blind, the one-eyed man is king,..
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Google+ Mobile Apps Now Support Pages And Finally Lets You Edit Your Posts

Google+ Mobile Apps Now Support Pages And Finally Lets You Edit Your Posts | The Perfect Storm Team | Scoop.it
Google just launched the latest version of its Google+ apps for Android and iOS. The most important new feature in this update is support for Google+ pages.
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Traditional Media’s Role in the Adoption and Survival of Social Media

Traditional Media’s Role in the Adoption and Survival of Social Media | The Perfect Storm Team | Scoop.it
Traditional media outlets play a major role in the adoption and survival of various social media platforms.
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How to measure the effectiveness of social networks

How to measure the effectiveness of social networks | The Perfect Storm Team | Scoop.it
What's the value to your business of a tweet on Twitter and a Like on Facebook?
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Tweet Etiquette Tips

Tweet Etiquette Tips | The Perfect Storm Team | Scoop.it
It has been established that Social Media Marketing is an amazing way to draw people to your website or business.
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It's Time to Refresh Your Facebook Marketing Strategy

It's Time to Refresh Your Facebook Marketing Strategy | The Perfect Storm Team | Scoop.it
in the new, maturing world of facebook, successful marketers not only need to shift their thinking, but also their available dollars and marketing processes.
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On social media and the power of real-world serendipity

On social media and the power of real-world serendipity | The Perfect Storm Team | Scoop.it
The way that social-media tools like Twitter, Foursquare and Instagram have changed our lives is often taken for granted, but the way that they can inject some much-needed serendipity into our lives is often overlooked -- even by those who use them...
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Social Media Sites as Tools: How to Post Quickly for Max Exposure

Social Media Sites as Tools: How to Post Quickly for Max Exposure | The Perfect Storm Team | Scoop.it
Battle of the Sexes on Google There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient.
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Typical Twitter user is a young woman with an iPhone & 208 followers

Typical Twitter user is a young woman with an iPhone & 208 followers | The Perfect Storm Team | Scoop.it
Your hunches about the Twitter population are probably correct. A new study by an analytics firm of 36 million users confirms some assumptions but also present some intriguing facts about ordinary Twitter users.
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Why Instagram will be the next big social media platform

Why Instagram will be the next big social media platform | The Perfect Storm Team | Scoop.it
New research indicates that Instagram is poised for a big take-off. Will it be the next big thing?
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Ideas For Building A Successful Social Media Marketing Strategy

Using social media for marketing your business is a type of marketing that many professionals overlook. They do not recognize the inherent power behind social media marketing. When you do it right, social media marketing helps you increase your business. You will find some very good information on how you can grow your social media site using this article.

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Customer Loyalty, Community & How to Boost Yours with Social Media

Customer Loyalty, Community & How to Boost Yours with Social Media | The Perfect Storm Team | Scoop.it
Social Media gives you a huge opportunity to retain customers and build your brand. Take advantage of it now, before your competitor figures out how to do it.
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Why I Will Never, Ever Hire A "Social Media Expert"

Why I Will Never, Ever Hire A "Social Media Expert" | The Perfect Storm Team | Scoop.it
I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media...
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Secondary social networks

Secondary social networks | The Perfect Storm Team | Scoop.it
Where to spend your hard earned money is always a hard decision. For a business owner, knowing where to invest your marketing dollars can be even harder. TV, radio, newspaper and Internet all have advantages and disadvantages.
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Social Media Tip of the Week: Fitting Humour into 140 Characters

Social Media Tip of the Week: Fitting Humour into 140 Characters | The Perfect Storm Team | Scoop.it
I once heard someone say “don’t try to be funny on Twitter, just be funny on Twitter”. Easier said than done.
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Seven Powerful Social Media Marketing Tools for Your Business

Seven Powerful Social Media Marketing Tools for Your Business | The Perfect Storm Team | Scoop.it
This article covers seven tools that will make your online social media efforts a little easier.

 

Note:  The article has obviously been spun to make it unique so I'm not sharing it for its having been well written!  Do check out the seven tools though!

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Social Media Takes on Drug Cartels and Corruption in Mexico

Social Media Takes on Drug Cartels and Corruption in Mexico | The Perfect Storm Team | Scoop.it
Mexicans now have a new tool to fight organized crime, corruption, theft and even traffic jams.
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Stan Smith's comment, October 11, 2012 1:03 AM
This may seem a bit off topic, but I liked how these two twenty'somethings provided a solution to a local problem using social media. Is there something unique to your part of the world that could be taken care of in a similar manner?
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The 1° Social Marketing Shift

The 1° Social Marketing Shift | The Perfect Storm Team | Scoop.it
I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.
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