The Perfect Storm Team
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Building Your Business Using Social Media Marketing
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Facebook Trims Reach of Brand Pages

Facebook Trims Reach of Brand Pages | The Perfect Storm Team | Scoop.it
When Facebook flutters its wings, the world of social media feels its effects—for better or worse.
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5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data | The Perfect Storm Team | Scoop.it
Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting metrics, and focusing on business results.
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Dell Curates a Cloud for Small Business Apps

Is choice overrated? Dell wants to help small businesses hit the ground running with a business app ecosystem that focuses on 'best-of-breed' cloud apps.
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The guide to taking on big brand’s best social media ideas

The guide to taking on big brand’s best social media ideas | The Perfect Storm Team | Scoop.it
Social media is fun to talk about but tough to implement. The truth is there is no cut-and-dried secret to developing a great social media program.
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Black Friday Online Shopping Less Social

Retailers appear to be using social media more as a means of driving customers into stores than as a direct sales tool, according to early shopping data released by IBM Friday. And the iPad emerged as an after-dinner venue for virtual conversation.
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Why The New Pinterest Contest Rules (Mostly) Make Sense

Why The New Pinterest Contest Rules (Mostly) Make Sense | The Perfect Storm Team | Scoop.it

Once the Wild West with its lack of restrictions on contests, Pinterest has new marketing guidelines for businesses that clamp down on certain types of promotions and sweepstakes.

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Facebook Unveils “Pages” Feed – Does it actually help brands?

Facebook Unveils “Pages” Feed – Does it actually help brands? | The Perfect Storm Team | Scoop.it

A few interesting things have taken place in the past couple weeks.

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3 LinkedIn Tips That You May Not Know About

3 LinkedIn Tips That You May Not Know About | The Perfect Storm Team | Scoop.it
Are you using LinkedIn to it’s fullest capacity? Get some hot tips on how you can use LinkedIn for your business.
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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | The Perfect Storm Team | Scoop.it
Eight ways you can use your current customers to generate awareness with their friends.
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With Site Badges Debut, “Mobile First” Instagram Is Catching Up to the Web

With Site Badges Debut, “Mobile First” Instagram Is Catching Up to the Web | The Perfect Storm Team | Scoop.it
From mobile to Web, Instagram is developing its strategy in the opposite direction from most traditional tech companies.
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11 Black Friday Marketing Tips for Your Small Business

11 Black Friday Marketing Tips for Your Small Business | The Perfect Storm Team | Scoop.it
For many U.S. retailers, the day after Thanksgiving is the biggest shopping event of the year.
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Originality Is Content Marketers' Greatest Challenge

Content marketing continues to inch up in importance for business-to-business firms, according to research from content curation platform Curata.

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F-Commerce Retailers Seek New Customers With Black Friday Deals

While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday.
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5 Storytelling Elements That Will Improve Your Marketing

5 Storytelling Elements That Will Improve Your Marketing | The Perfect Storm Team | Scoop.it

Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.

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Video email doubles clickthrough rate

Video is a format that B2B marketers should, at the very least, be consider for inclusion in an overall content marketing strategy.
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Do they like you or do they LOVE you?

Do they like you or do they LOVE you? | The Perfect Storm Team | Scoop.it
From Andy Sernovitz's Damn, I Wish I'd Thought of That!: The difference between like and love.
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Campbell Soup Trying to Attract Millenials With Digital Content

Campbell Soup Trying to Attract Millenials With Digital Content | The Perfect Storm Team | Scoop.it
Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials.
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40 Tips to Rock Cyber Monday & Everyday Online Sales

40 Tips to Rock Cyber Monday & Everyday Online Sales | The Perfect Storm Team | Scoop.it
Are you ready for Cyber Monday? Don't miss out on increasing online sales, conversions and growing your community. It's not just for big online retailers.
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20 Awesome Facts About LinkedIn – 2012 Edition -

20 Awesome Facts About LinkedIn – 2012 Edition - | The Perfect Storm Team | Scoop.it
LinkedIn Facts 2012... Over 175 million LinkedIn profiles are created each day... 2 LinkedIn members join the business social network per second!
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75 Things I Learned on My Journey to 100,000 Twitter Followers

75 Things I Learned on My Journey to 100,000 Twitter Followers | The Perfect Storm Team | Scoop.it
It was early 2009, and I was still working in the walls of corporate America. I saw the power of the tweet, what it could do for my career, business and life.
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The Simple Reason Facebook Pages Are Losing Reach: Negative Feedback

The Simple Reason Facebook Pages Are Losing Reach: Negative Feedback | The Perfect Storm Team | Scoop.it
Over the past month or so, everyone has been complaining about getting less reach on Facebook. That the algorithm has changed. And that Facebook is now a pay to play system.
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How The 11 Top Social Networks Are Growing

How The 11 Top Social Networks Are Growing | The Perfect Storm Team | Scoop.it
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Businesses should avoid this big holiday greeting mistake

Businesses should avoid this big holiday greeting mistake | The Perfect Storm Team | Scoop.it
Many businesses make a common mistake around the holiday season, says Ian Altman,...
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The CMO Guide to Building a Data-Driven Marketing Team

The CMO Guide to Building a Data-Driven Marketing Team | The Perfect Storm Team | Scoop.it
Every CMO understands the need for a data-driven marketing team. Read now to learn how to hire the right people and build a culture of accountability.
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Finally Unlocked: The Social Media ROI Formula

Finally Unlocked: The Social Media ROI Formula | The Perfect Storm Team | Scoop.it
unlock social media ROI At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts.
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