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Building Your Business Using Social Media Marketing
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7 Simple Changes You Can Make To Improve Your Website Conversion Rate

7 Simple Changes You Can Make To Improve Your Website Conversion Rate | The Perfect Storm Team | Scoop.it
The single most important component of your web-based business is your website's conversion rate. What is a conversion?
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Facebook Advertising: The Fundamentals for Small-Business Owners

Facebook Advertising: The Fundamentals for Small-Business Owners | The Perfect Storm Team | Scoop.it
Before you kick off your campaign, learn the basics of advertising on the social network.
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Facebook could become an enterprise ID system

Facebook could become an enterprise ID system | The Perfect Storm Team | Scoop.it
Summary: Gartner analyst Earl Perkins noted that identities on the Web may be managed by Facebook even in enterprise IT.
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Richard Branson: If It Can't Fit On The Back Of An Envelope, It's Rubbish (An Interview)

Richard Branson: If It Can't Fit On The Back Of An Envelope, It's Rubbish (An Interview) | The Perfect Storm Team | Scoop.it
Richard Branson interview: Communicate your passion clearly, concisely and with genuine conviction.
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Five steps to optimize your social media campaign in real-time

Five steps to optimize your social media campaign in real-time | The Perfect Storm Team | Scoop.it
Optimization is critical to success, yet when it comes to social media, brands are often several steps behind the action. When a campaign ends, marketers set out to assess whether it ...
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How To Get Started With Social Media Marketing

How To Get Started With Social Media Marketing | The Perfect Storm Team | Scoop.it
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing.
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Gaining Online Exposure: Social Media Marketing Myths Revealed

Now-a-days, millions of people from all around the world are engaging themselves in the social networking sites. Most of them use those sites only for personal interactions with their friends, fans, families, and acquaintances. On the other hand, businesses use those platforms for the marketing of their products or services. When people use those networking sites for their business purposes, they want to figure out their return on investment. On the way of figuring out of the ROI, they develop a number of myths about social media marketing. Here I have discussed some of them ...

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How social networks can destroy your social life

How social networks can destroy your social life | The Perfect Storm Team | Scoop.it
Foursquare-inspired mania for self-revelation is actually a good advert for occasionally turning off our mobiles and being ourselves, writes John Naughton...
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Five Rules on How Not to Use Social Media

Five Rules on How Not to Use Social Media | The Perfect Storm Team | Scoop.it
Social Media - Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, ...
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Heads in the Sand: Executives & Social Media

Heads in the Sand: Executives & Social Media | The Perfect Storm Team | Scoop.it
A recent post by Arianna Huffington discusses three megatrends in technology we are seeing embraced globally.
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5 mistakes to avoid making in your next online campaign

5 mistakes to avoid making in your next online campaign | The Perfect Storm Team | Scoop.it

Slow and steady is the name of the game in internet marketing, especially if it’s new for your brand.

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“The most epic year in Microsoft’s history.”

“The most epic year in Microsoft’s history.” | The Perfect Storm Team | Scoop.it
Not only do we have major releases coming to the PC, tablet and phone, but we have worked extremely hard to ensure those screens work together with the other major screen in peoples’ lives, the television. People often call out the role Microsoft design style is playing in this new wave of experiences from the company. Whether you are using a phone, PC, tablet or console that is running our software you have an experience that is distinctively Microsoft, elegant, intuitive and integrated.
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Meet the New LinkedIn

Meet the New LinkedIn | The Perfect Storm Team | Scoop.it

Our Product team showcases the biggest enhancements we've made to the LinkedIn experience in the company's history, including the launch of the new LinkedIn profile.

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Marketers Deploy, Measure 'Non-Promotional' Content

About 90% of content marketers say they measure their campaigns' success using social media engagement metrics, according to an Outbrain survey. Three-quarters say they look at views or downloads of content, the survey found, while about half said they consider actual leads generated by their content-marketing programs.

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You Know Twitter’s “Favorite” Button? It Could Have Been Called “Thanks.”

You Know Twitter’s “Favorite” Button? It Could Have Been Called “Thanks.” | The Perfect Storm Team | Scoop.it
To "Favorite," to "Thank" or to "Like" -- that is the question.
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Sorry, Marketers, You're Doing Facebook Wrong

Sorry, Marketers, You're Doing Facebook Wrong | The Perfect Storm Team | Scoop.it
Marketers aren't posting enough on Facebook on the weekends and at night, according to a new report from Buddy Media.
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Fancy This!

Fancy This! | The Perfect Storm Team | Scoop.it

“Fancy is part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries. When you find something you love somewhere on the web, Fancy it.”

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Meet Memoto: The Discreet Camera That Records Your Life In 30-Second Intervals

Meet Memoto: The Discreet Camera That Records Your Life In 30-Second Intervals | The Perfect Storm Team | Scoop.it
It's inevitable, right? With cameras becoming ever smaller and storage becoming ever cheaper, there will come a day when all of our life's memories are digitally preserved.
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The Private Social Network: It May Be Just What Your Company Needs

The Private Social Network: It May Be Just What Your Company Needs | The Perfect Storm Team | Scoop.it
This article is by Vanessa DiMauro, the chief executive of Leader Networks, a consultancy that helps companies get closer to key stakeholders.
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How to Create a LinkedIn Company page

With LinkedIn coming out with a new design for company pages it's time to create/claim your company page if you haven't already. Here are the steps that you need to take.
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5 Things Businesses Need To Know About Apple Maps Right Now

5 Things Businesses Need To Know About Apple Maps Right Now | The Perfect Storm Team | Scoop.it
You’ve probably heard all of the noise about how much Apple Maps suck, but do you know what doesn’t suck? The 1,000,000,000 iOS devices projected to be in the hands of consumers worldwide by 2015. But forget about the far away future.
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Are Small Businesses Abandoning AdWords?

Are Small Businesses Abandoning AdWords? | The Perfect Storm Team | Scoop.it
Are US small businesses (SMBs) abandoning Google AdWords in droves because of rising CPC prices?
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The Marketing Tactic that Social Media Marketers Often Forget

The Marketing Tactic that Social Media Marketers Often Forget | The Perfect Storm Team | Scoop.it
Pinterest is a paranoia, Instagram can be addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. There is one very core marketing tactic that should be woven into every part of your digital marketing.
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