The Perfect Storm Team
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Building Your Business Using Social Media Marketing
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Google's Lost Social Network

Google's Lost Social Network | The Perfect Storm Team | Scoop.it
How Google accidentally built a truly beloved social network, only to steamroll it with Google+ . The sad, surprising story of Google Reader.
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Small Businesses Tepid on Social Media, Prefer WOM and Advertising

Small Businesses Tepid on Social Media, Prefer WOM and Advertising | The Perfect Storm Team | Scoop.it
Social Media - Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to ...
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In 'Killing' The Text Message, Facebook Is Behind The Pack

In 'Killing' The Text Message, Facebook Is Behind The Pack | The Perfect Storm Team | Scoop.it
With disruptive services like WhatsApp and Viber already well established in the field of mobile messaging, Facebook has a lot of catching up to do.
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How to Use Video to Grow a Business (Without Breaking the Bank)

How to Use Video to Grow a Business (Without Breaking the Bank) | The Perfect Storm Team | Scoop.it
If you're thinking multimedia is important in marketing, you would be correct. Learn how you can use video to grow a business. Fat wallet not needed.
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Are You A Thought Leader Or Just Another Dedicated Follower Of Fashion?

Are You A Thought Leader Or Just Another Dedicated Follower Of Fashion? | The Perfect Storm Team | Scoop.it
“Thought Leader” is the new cool set in the online business fraternity pushing aside the passé entrepreneur for a trendier tagline. I cringe a little every time someone introduces themselves as an entrepreneur ...
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13 Ways to Deal with a Difficult Customer

13 Ways to Deal with a Difficult Customer | The Perfect Storm Team | Scoop.it
The squeaky wheel gets the grease, right? Some people approach conflict resolution with the goal of being as squeaky as humanly possible.
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How to Create a Disaster Plan for Your Business

How to Create a Disaster Plan for Your Business | The Perfect Storm Team | Scoop.it
Here are seven ways to ensure you don't get left adrift if disaster strikes.
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6 Tips for Creating Content That Spreads Naturally

6 Tips for Creating Content That Spreads Naturally | The Perfect Storm Team | Scoop.it
Learn how to get your content found without doing much inbound marketing.
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Pizza Hut Hawks Unholy Pizza-Scented Fragrance

Pizza Hut Hawks Unholy Pizza-Scented Fragrance | The Perfect Storm Team | Scoop.it
Pizza Hut is releasing a perfume. Seriously. But if it seems like a joke, it's because that's how this all started.
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Twitter To Give You 2 Fewer Characters When Tweeting Links

Twitter To Give You 2 Fewer Characters When Tweeting Links | The Perfect Storm Team | Scoop.it
As of February 20th, 2013, you're going to have two fewer characters to send a message on Twitter when you're sharing a link. The t.co wrapper that Twitter is using to shorten web addresses ...
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Marketing with Custom Photo Business Gifts

Marketing with Custom Photo Business Gifts | The Perfect Storm Team | Scoop.it
We take a look at four websites where you can create custom-printed gifts to thank your customers and to advertise your business.
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Twitter Aims to Release Photo Filters in Time for the Holidays

Twitter Aims to Release Photo Filters in Time for the Holidays | The Perfect Storm Team | Scoop.it
Ho ho high-contrast....
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Foursquare Gets Better For Business: You Can Now Add Events To Your Venue

Foursquare Gets Better For Business: You Can Now Add Events To Your Venue | The Perfect Storm Team | Scoop.it
There are reasons why we go where we go, eat where we eat, and drink where we drink. Maybe it's the ambience, maybe it's that cute waitress or waiter, or maybe it's karaoke night.
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New MySpace: A Review and How To Get Your Invite!

New MySpace: A Review and How To Get Your Invite! | The Perfect Storm Team | Scoop.it
MySpace's long-anticipated reboot has arrived, for a few. Here's a review, and how you can get an invite, too.
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Content Marketers: Don't Just Think Like a Publisher

Content Marketers: Don't Just Think Like a Publisher | The Perfect Storm Team | Scoop.it
Content marketer and strategist Rob Yoegel explains why he has a problem with being told to think like a publisher.
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Is LinkedIn One Step Away from Becoming the World's Largest Performance Management System?

Is LinkedIn One Step Away from Becoming the World's Largest Performance Management System? | The Perfect Storm Team | Scoop.it
I got an email today from some former colleagues (and current friends), adding me to a project listing on LinkedIn. “Very cool” I thought. Then, I did a double take.
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5 Steps to Connect With Industry Influencers

5 Steps to Connect With Industry Influencers | The Perfect Storm Team | Scoop.it

When you’re growing your company and building a brand, one of the best ways to accelerate that growth is by connecting with the influencers in your industry – the Tony Hsiehs, Mark Zuckerbergs, Thomas Kellers and Martha Stewarts. One recommendation from them, and you could see a significant uptick in sales.

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The five jobs of an effective marketing campaign

The five jobs of an effective marketing campaign | The Perfect Storm Team | Scoop.it

We marketers have completely screwed up the definition of “campaign”.

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The 1 Big Difference Between How Men and Women Use Pinterest

The 1 Big Difference Between How Men and Women Use Pinterest | The Perfect Storm Team | Scoop.it
Women are more likely to use Pinterest. That's obvious. But what's not obvious is that men and women use Pinterest for totally different reasons. New research.
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People Are Talking -- How Marketers Should Listen

People Are Talking -- How Marketers Should Listen | The Perfect Storm Team | Scoop.it
Social TV: People Are Talking -- How Marketers Should Listen by Knowledge@Wharton, the online business journal of the Wharton School.
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Twitter users gain free tool to identify fake followers

Twitter users gain free tool to identify fake followers | The Perfect Storm Team | Scoop.it
Socialbakers says its tool can determine what percentage of your Twitter faithful are fake, inactive or good...
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How and Why to Create a LinkedIn Company Page

How and Why to Create a LinkedIn Company Page | The Perfect Storm Team | Scoop.it
You are on LinkedIn, you have your LinkedIn profile looking good, you are participating in some LinkedIn groups, but now you are wondering if you should create a LinkedIn Company Page.  I'll give you the short answer:  Yes.  If you want to know more...
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Preserve Your Company's Culture As You Grow: 5 Steps

Preserve Your Company's Culture As You Grow: 5 Steps | The Perfect Storm Team | Scoop.it
What's the hardest part of managing a growing workforce? Maintaining company culture. But you can do it, just like Southwest Airlines, Whole Foods--and Beryl Health.
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