The Perfect Storm Team
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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Is your social media strategy ready for the mobile age?

Is your social media strategy ready for the mobile age? | The Perfect Storm Team | Scoop.it

This week, we asked: Was your social media strategy designed with mobile in mind?

No — 54.26%Yes — 25.53%I don’t have a strategy — 20.21%
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Facebook Unveils Search Tool That Could Supply Intent Data for Ad Targeting

Facebook Unveils Search Tool That Could Supply Intent Data for Ad Targeting | The Perfect Storm Team | Scoop.it
facebook unveiled a new search tool that could provide a new intent signal for advertisers.
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5 Reasons to Use Facebook’s Power Editor

5 Reasons to Use Facebook’s Power Editor | The Perfect Storm Team | Scoop.it
Facebook Power Editor is a very powerful tool for any Facebook marketer.
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Facebook Takes On Google, But Private, Personalized, Social Search Has No Clear Winner Yet

Facebook Takes On Google, But Private, Personalized, Social Search Has No Clear Winner Yet | The Perfect Storm Team | Scoop.it
Facebook launched Graph Search today, its own version of a private, personalized social search engine.
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Live from Facebook's 2013 press event!

Live from Facebook's 2013 press event! | The Perfect Storm Team | Scoop.it
The invites are out, with Facebook teasing us that it\'s been building something for all to see. What exactly does Zuckerberg have in store? Stay tuned,
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Two Killer Google+ Mistakes

Two Killer Google+ Mistakes | The Perfect Storm Team | Scoop.it

While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network. Here is why:

There is no Google+ identity. I don’t mean a brand identity. I mean Eric Wittlake, as a person, does not exist on Google+.Google has users running in Circles. Circles were born out of a real need to better filter what you see and better control what you distribute. Google tried to kill both birds with one stone and it just doesn’t work.

Until Google solves the first point, they have a major disadvantage. Until they solve the second, circles are not a benefit.



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20 Ways to Get More Website Traffic This Year (Ethically!)

20 Ways to Get More Website Traffic This Year (Ethically!) | The Perfect Storm Team | Scoop.it
Looking for a few ways to attract website visitors in the new year without compromising your ethics or stooping to spam techniques? Give any of the following options a try.
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Teens <3 Tumblr More Than Facebook

Teens <3 Tumblr More Than Facebook | The Perfect Storm Team | Scoop.it
A survey of young Net users between 13 and 25 by Posterous cofounder Gary Tan has turned up some very surprising, and potentially explosive information.
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Reworking Your Business Plan? Consider These Tips

Reworking Your Business Plan? Consider These Tips | The Perfect Storm Team | Scoop.it
If you're looking to run your business better, you'll need the discipline to stick to a plan. Here's how to make better choices from the start.
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Is Your Business Reputation Hurting?

Is Your Business Reputation Hurting? | The Perfect Storm Team | Scoop.it
It is 2013 and you have the opportunity for a fresh start. You may be wondering why it is that you might need to start over. Could it be a bad reputation
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China – Hotbed of Innovation for our Planet in the 21st Century?

China – Hotbed of Innovation for our Planet in the 21st Century? | The Perfect Storm Team | Scoop.it
Never has the world witnessed a large market emerge so quickly as China has. As the economy grows it is also changing. China is fast climbing the value curve, transitioning from low-cost manufacturing to innovation-led growth.
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Why you can't ignore programmatic marketing

Why you can't ignore programmatic marketing | The Perfect Storm Team | Scoop.it
When it comes to innovation, a corporate leader needs to be judicious.
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How to Run a Successful Facebook Contest Without Getting Banned

How to Run a Successful Facebook  Contest Without Getting Banned | The Perfect Storm Team | Scoop.it
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Ten Marketing Rules From Super Bowl Ads

Ten Marketing Rules From Super Bowl Ads | The Perfect Storm Team | Scoop.it
Most small companies don't run campaigns on TV, let alone during the big game. They should still tune in to learn from the best
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In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies

In Search of Marketing Excellence:  Ten Differences Between High-Performing and Low-Performing Companies | The Perfect Storm Team | Scoop.it
Marketing excellence—marketing leaders strive to attain it and marketing professors strive to dissect it.  For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company’s marketing excellence?
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12 Month Total Online Presence Blueprint

12 Month Total Online Presence Blueprint | The Perfect Storm Team | Scoop.it
I’ve been taking business owners through the beta of my Total Online Presence Program of late and the comprehensive nature of this mindset is certainly reinforcing the overwhelming amount of stuff there is to do online if you are to tap the full...
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How Facebook’s Graph Search Just Replaced A Major Chunk Of Google

How Facebook’s Graph Search Just Replaced A Major Chunk Of Google | The Perfect Storm Team | Scoop.it
Facebook just took a big bite out of Google. Today, the social network announced Graph Search, a new feature that lets you search the interests, location, and preferences of your friends.
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Getting started with Pinterest for business

Getting started with Pinterest for business | The Perfect Storm Team | Scoop.it

There’s no doubt that Pinterest is generating considerable amounts of referral traffic for businesses. Many people were using Pinterest for business by finding ways around the settings meant for personal users, but now Pinterest is officially opened up to the business world. This is a great opportunity for brands that have been waiting to join to get involved with Pinterest.

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The Marketer's Guide to Pinterest SEO

The Marketer's Guide to Pinterest SEO | The Perfect Storm Team | Scoop.it
Learn how to optimize your Pinterest presence for search with this simple guide.
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The Shifting B2B Marketing Landscape

The Shifting B2B Marketing Landscape | The Perfect Storm Team | Scoop.it
Leverage mobile and social media so your business won't be left behind.
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7 social networks to watch in 2013

7 social networks to watch in 2013 | The Perfect Storm Team | Scoop.it
The next Instagram? It may be one of these.
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Leda Grace Rasmussen's curator insight, January 12, 2013 4:09 AM

To me the real trick is to only select what you really need and will use, since your time is valuable and tools are meant to assist you to free up more of your time to "play".

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10 Questions You Must Ask When Hiring a Social Media Consultant

10 Questions You Must Ask When Hiring a Social Media Consultant | The Perfect Storm Team | Scoop.it
What you need to know when looking for the right person to represent your brand on social media.
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Can I Afford To Be Optimistic?

Can I Afford To Be Optimistic? | The Perfect Storm Team | Scoop.it
I told one of my managers that I feel good about our prospects for next year, and she reminded me that I say that every year.
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7 Ways to Make it Safe for Others to Innovate

7 Ways to Make it Safe for Others to Innovate | The Perfect Storm Team | Scoop.it
Great leaders make it safe for others to innovate. What stops innovation? Fear.
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