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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | The Perfect Storm Team | Scoop.it
Here are 7 important tips to keep in mind as you're building your global social media content strategy.
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Five great tools to manage your social media

Five great tools to manage your social media | The Perfect Storm Team | Scoop.it
RT 5 Great Tools to Manage Your Social Media @byRenae http://t.co/2DpASpt2 via #sbzclub...
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Social Media vs. Social Engagement

Social Media vs. Social Engagement | The Perfect Storm Team | Scoop.it
As a social media practitioner, I know it is sometimes overwhelming to remember all of the day-to-day responsibilities we have.
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5 Case Studies Of Social Media’s Viral Power

5 Case Studies Of Social Media’s Viral Power | The Perfect Storm Team | Scoop.it
When I first experienced social media what started to become very apparent was its power to influence through its inherent features and design.
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Myspace re-enters the social media ring with yet another rebrand

Myspace re-enters the social media ring with yet another rebrand | The Perfect Storm Team | Scoop.it
Justin Timberlake shed his boy band image to launch a successful career. Can he help Myspace do the same thing?
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Reasons for unfollowing people on Twitter [Info-graphic]

Reasons for unfollowing people on Twitter [Info-graphic] | The Perfect Storm Team | Scoop.it
Here is a funny info-graphic of the top reasons for unfollowing people on Twitter made by DK New Media. These are simple and easy-to-fix mistakes people often make.
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New Research: Social Media ROI is Still a Challenge for 57%

New Research: Social Media ROI is Still a Challenge for 57% | The Perfect Storm Team | Scoop.it
A new study from Awareness found that most companies are still struggling with social media ROI. Danny Brown highlights this and other interesting statistics on the future of social media.
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LinkedIn gets its own version of Facebook Likes: Endorsements

LinkedIn gets its own version of Facebook Likes: Endorsements | The Perfect Storm Team | Scoop.it
LinkedIn today announced Endorsements, a new feature that allows you to recognize professionals for their expertise. Endorsements launches today in English across four countries: the ...
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10 Pro Tips for Writers Using Social Media

10 Pro Tips for Writers Using Social Media | The Perfect Storm Team | Scoop.it
Six well-known writers, who are experts in personal branding, share how to use social media to push yourself forward in the writing industry.
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Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn

Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn | The Perfect Storm Team | Scoop.it
Learn about some shocking results on referral traffic from LinkedIn to Facebook.
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10 Tips and Tricks for Powerful Twitter Search

10 Tips and Tricks for Powerful Twitter Search | The Perfect Storm Team | Scoop.it
Here are 10 useful tips for searching Twitter, including how to find tweets by location and how to save searches for future reference.
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IFTTT Twitter channel diminished due to API changes

IFTTT Twitter channel diminished due to API changes | The Perfect Storm Team | Scoop.it
The versatile IFTTT (if-this-then-that) app will no longer be able to use the Twitter trigger in the IFTTT Twitter channel, another casualty of the Twitter API crackdown.
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3 Ways to Get Powerful Results With Twitter Without Tweeting

3 Ways to Get Powerful Results With Twitter Without Tweeting | The Perfect Storm Team | Scoop.it
Most people think of Twitter as a real-time news feed where people share what’s happening in 140 characters or less. But, did you know that Twitter can be a powerful tool that can boost your business and capture leads without ever sending one tweet?
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Facebook Integrates With Dropbox To Power File-Sharing Within Facebook Groups

Facebook Integrates With Dropbox To Power File-Sharing Within Facebook Groups | The Perfect Storm Team | Scoop.it
Facebook announced today a new integration with personal file storage startup Dropbox. Now, people can share files to Facebook Groups using Dropbox's cloud-based storage system.
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The One Startup That Should Strike Fear In The Heart Of Every Journalist

The One Startup That Should Strike Fear In The Heart Of Every Journalist | The Perfect Storm Team | Scoop.it
Q&A site Quora has more valuable information than you can believe.
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Get on Google Plus or get left behind

Get on Google Plus or get left behind | The Perfect Storm Team | Scoop.it
In the 15 months since the launch of Google+, over 250 million people are using it. Though many of commented on it being a ghost town, this is far from the case.
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50% of Facebook Fans Prefer Brand Pages to Company Websites [INFOGRAPHIC]

50% of Facebook Fans Prefer Brand Pages to Company Websites [INFOGRAPHIC] | The Perfect Storm Team | Scoop.it
Learn how to get more Likes on Facebook with this infographic that shows what motivates people to like a brand.
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[Infographic] Social Media Explained (With Coffee)

[Infographic] Social Media Explained (With Coffee) | The Perfect Storm Team | Scoop.it
Infographic] Social Media Explained (With Coffee) - Social Media 101 - Marketing I was inspired by the viral image of the white board and donut analogy. I wanted to share something prettier than a white board.
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Six essential Facebook marketing tips for SMEs

Six essential Facebook marketing tips for SMEs | The Perfect Storm Team | Scoop.it
Whether Facebook is a good platform to sell your product or service is an increasingly important question that start-ups have to ponder. (Many are using Facebook to market their companies instead of setting up a website.
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10 Steps to a Rockin' "Get a Grip on Social Media" Plan!

10 Steps to a Rockin' "Get a Grip on Social Media" Plan! | The Perfect Storm Team | Scoop.it
10 easy steps to help you organize and get a grip on your social media efforts. Integrate social media into the DNA of your business, align to business goals. (10 Steps to a Rockin’ “Get a Grip on Social Media” Plan!
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Marketo Infographic: The Business Marketer’s Guide to Instagram

Marketo Infographic: The Business Marketer’s Guide to Instagram | The Perfect Storm Team | Scoop.it
Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns.

In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company...


Via Lauren Moss, Amy M Moore
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How Much Should You Invest In Social Media Over Blog Content?

How Much Should You Invest In Social Media Over Blog Content? | The Perfect Storm Team | Scoop.it
While it's been said over and over again that social media platforms are essential to promoting a blog's content, it seems that as we are bombarded with more possible platforms to share on, more time is spent updating each channel -- this begins to...
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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | The Perfect Storm Team | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis, John Boitnott
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Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great