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The Perfect Storm Team
Building Your Business Using Social Media Marketing
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Time To Stop Building Mobile Websites

Time To Stop Building Mobile Websites | The Perfect Storm Team | Scoop.it
Guest post written by Ian Lurie Ian Lurie is CEO of Portent, an Internet marketing company. Ian Lurie It's time to re-think your mobile Web strategy. By feeding it into a shredder.
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Twitter Competitions: The Dos and Don'ts

Twitter Competitions: The Dos and Don'ts | The Perfect Storm Team | Scoop.it
While Facebook has always had strict guidelines with regards to competitions, Twitter on the other hand provides a cheap and handy alternative.
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The 5 Mistakes Marketers Continue To Make On Facebook

The 5 Mistakes Marketers Continue To Make On Facebook | The Perfect Storm Team | Scoop.it
Some marketers make shocking mistakes when using Facebook to promote their business or brand. Don't make these same mistakes..
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Facebook lets U.S. users pay to boost visibility of postings

Facebook lets U.S. users pay to boost visibility of postings | The Perfect Storm Team | Scoop.it
SAN FRANCISCO, Oct 3 (Reuters) - Facebook Inc isletting users in the United States pay a fee to boost thevisibility of their postings on the social network, thecompany's latest effort to look beyond...
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | The Perfect Storm Team | Scoop.it
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
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Facebook’s Mobile Plan Is Facebook’s International Plan

Facebook’s Mobile Plan Is Facebook’s International Plan | The Perfect Storm Team | Scoop.it
Two ad birds killed with one stone. One day.
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Pinterest: 5 Tactics for This Visual Social Media Mecca

Pinterest: 5 Tactics for This Visual Social Media Mecca | The Perfect Storm Team | Scoop.it
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
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Effective B2B Marketing on Facebook: 7 Easy Steps

Effective B2B Marketing on Facebook: 7 Easy Steps | The Perfect Storm Team | Scoop.it

Facebook has drastically changed the way we do things, including how we discover products, how we shop, and how we conduct business. Whether you are in e-commerce, retail, imports, wholesale, or manufacturing, your Facebook page is a great channel for promoting your business at minimal costs. B2B online marketers must not undermine the value of integrating Facebook in their B2B marketing campaigns – if they do not want to be left behind by savvy competitors that is.

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Pinterest use must differ from other social networks

Pinterest use must differ from other social networks | The Perfect Storm Team | Scoop.it
Pinterest can drive high levels of traffic to e-commerce sites but will only add value for brands if it’s used differently to other social media.
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | The Perfect Storm Team | Scoop.it
Social Media - Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
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Prepare for AuthorRank, Get the Jump on Google

Prepare for AuthorRank, Get the Jump on Google | The Perfect Storm Team | Scoop.it

If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of AuthorRank.

Author rank is going to be huge because...

* People can't steal your copy anymore.

* Since they can't steal SEO is protected (don't bleed PageRank).

* Great way to increase Klout score.

* Great way to organize all the content you create across the web.

* Great way to see what you are creating (and how much).

* See trends faster so tune creation better.

 

If you don't know about author rank you should. I was at a presentation last week about Google Plus and Author Rank is going to be HUGE.  


Via Martin (Marty) Smith, Mithuhassan, Anthony Burke, Janet Louise Stephenson
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Martin (Marty) Smith's comment, September 23, 2012 4:52 PM
Thanks for the Rescoop on AuthorRank Jeff. Marty
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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | The Perfect Storm Team | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

Via janlgordon, Ruby
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John van den Brink's comment, September 10, 2012 3:20 PM
Jan, thank you, nice one :)
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Why You Shouldn't Over Post on Facebook

Why You Shouldn't Over Post on Facebook | The Perfect Storm Team | Scoop.it
As social media professionals, I believe this is one of the two biggest struggles we have both with our clients and with our bosses, the other being actually what to post, but that is a completely different topic.
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Facebook ad celebrates 1 billion users, chairs

Facebook ad celebrates 1 billion users, chairs | The Perfect Storm Team | Scoop.it
Fresh off the news that it's reached a huge milestone -- 1 billion users -- Facebook on Thursday rolled out a video comparing the social network to other things that bring people together.
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For Social Media Buy-in, Lead with the "Why"

For Social Media Buy-in, Lead with the "Why" | The Perfect Storm Team | Scoop.it
For too long, we've led with the "what." And it's not convincing executives to Tweet.
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Twitter: Huge mobile use makes us ideal for real-time marketing

Twitter: Huge mobile use makes us ideal for real-time marketing | The Perfect Storm Team | Scoop.it
At Advertising Week, Twitter President of Revenue Adam Bain says that between 1 percent and 3 percent of people click on or retweet promoted tweets. Read this article by Daniel Terdiman on CNET News.
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10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business | The Perfect Storm Team | Scoop.it

Instagram: Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.


Via Tara J. Smith Jasinski
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Follow the leaders: LinkedIn puts own spin on 'followers'

Follow the leaders: LinkedIn puts own spin on 'followers' | The Perfect Storm Team | Scoop.it
Users of the social network for professionals can now follow industry notables -- and subscribe to their posts -- as LinkedIn takes a page from Facebook and Twitter. Read this article by Donna Tam on CNET News.
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Twitter Says More Than Half Its Users Follow Six Or More Brands

Twitter Says More Than Half Its Users Follow Six Or More Brands | The Perfect Storm Team | Scoop.it
It turns out people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter's vice president of global brand strategy Joel Lunenfeld said that 88 percent of...
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Buying Likes & Reviews: Smart Or Social Suicide? -

Buying Likes & Reviews: Smart Or Social Suicide? - | The Perfect Storm Team | Scoop.it
Some brands seem like race dogs on steroids when it comes to growing their number of fans and followers.
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Five ways to avoid social media fragmentation

Five ways to avoid social media fragmentation | The Perfect Storm Team | Scoop.it
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
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Sensational Social Media Facts, Figures and Statistics - 6 Infographics

Sensational Social Media Facts, Figures and Statistics - 6 Infographics | The Perfect Storm Team | Scoop.it
Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter.
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11 Tools to Find Niche Twitter Influencers

11 Tools to Find Niche Twitter Influencers | The Perfect Storm Team | Scoop.it
With these Twitter tools, you have the chance to utilize an innovative search/tagging method allowing you to identify niche influencers.
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Here’s what Google+ needs to do to kill Facebook

Here’s what Google+ needs to do to kill Facebook | The Perfect Storm Team | Scoop.it
According to Google, its Google+ social network has 100 million active users a month less than two years into the service - even the largest skeptic should concede that the service ...
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Social Media Analytics: Facebook Insights

Social Media Analytics: Facebook Insights | The Perfect Storm Team | Scoop.it
I posted some comments from the Facebook Marketing Conference on using Facebook Insights to manage your social media marketing campaign.
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