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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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7 social networks to watch in 2013

7 social networks to watch in 2013 | The Perfect Storm Team | Scoop.it
The next Instagram? It may be one of these.
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Leda Grace Rasmussen's curator insight, January 12, 2013 4:09 AM

To me the real trick is to only select what you really need and will use, since your time is valuable and tools are meant to assist you to free up more of your time to "play".

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10 Questions You Must Ask When Hiring a Social Media Consultant

10 Questions You Must Ask When Hiring a Social Media Consultant | The Perfect Storm Team | Scoop.it
What you need to know when looking for the right person to represent your brand on social media.
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Can I Afford To Be Optimistic?

Can I Afford To Be Optimistic? | The Perfect Storm Team | Scoop.it
I told one of my managers that I feel good about our prospects for next year, and she reminded me that I say that every year.
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7 Ways to Make it Safe for Others to Innovate

7 Ways to Make it Safe for Others to Innovate | The Perfect Storm Team | Scoop.it
Great leaders make it safe for others to innovate. What stops innovation? Fear.
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Why You Should Be On Google Plus (Even Though No One Else Is)

Why You Should Be On Google Plus (Even Though No One Else Is) | The Perfect Storm Team | Scoop.it
Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so powerful?
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MediaPost Publications Twitter Combines Human Factor, New Tech To Refine Real-Time Search

MediaPost Publications Twitter Combines Human Factor, New Tech To Refine Real-Time Search | The Perfect Storm Team | Scoop.it
Twitter Combines Human Factor, New Tech To Refine Real-Time Search - 01/10/2013
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Pinterest marketing could revolve around content in the future

Pinterest marketing could revolve around content in the future | The Perfect Storm Team | Scoop.it
Pinterest purchases Punchfork, a recipe site, to improve niche aspects of its interface.
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Janet Louise Stephenson's curator insight, May 3, 2013 10:26 PM

Pinterest is growing every month. Currently, it focuses on visual pins - but the future looks promising for content.

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Is Facebook worth it? Film execs confide they may cut movie ads

Is Facebook worth it? Film execs confide they may cut movie ads | The Perfect Storm Team | Scoop.it
Hollywood's friendship with Facebook is showing signs of strain.
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The Problem With Your Elevator Pitch--And How To Fix It

The Problem With Your Elevator Pitch--And How To Fix It | The Perfect Storm Team | Scoop.it
At a recent networking event, I walked up to woman who, like me, was trying to balance a plastic tumbler of wine, a plate of cheese, and a handful of business cards. We laughed at our shared predicament, put down our plates and introduced ourselves.
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Janet Louise Stephenson's curator insight, May 3, 2013 10:24 PM

Have you ever stumbled through a quick introduction, trying to succinctly explain your business to a stranger?

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Were You Tricked Into Giving Up Your Password?

Were You Tricked Into Giving Up Your Password? | The Perfect Storm Team | Scoop.it
When your Twitter account suddenly starts sending out Tweets you didn’t write, what happened? What should you do? First, change your password: In most cases, this is all you need to do to regain control of your account.
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Stop Flying Blind, 2013 Social Media Planning Spreadsheet

Stop Flying Blind, 2013 Social Media Planning Spreadsheet | The Perfect Storm Team | Scoop.it
Social media is big. It is unwieldy. And it grows thicker and more complicated with each day.
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Reworking Your Business Plan? Consider These Tips

Reworking Your Business Plan? Consider These Tips | The Perfect Storm Team | Scoop.it
If you're looking to run your business better, you'll need the discipline to stick to a plan. Here's how to make better choices from the start.
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Is Your Business Reputation Hurting?

Is Your Business Reputation Hurting? | The Perfect Storm Team | Scoop.it
It is 2013 and you have the opportunity for a fresh start. You may be wondering why it is that you might need to start over. Could it be a bad reputation
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China – Hotbed of Innovation for our Planet in the 21st Century?

China – Hotbed of Innovation for our Planet in the 21st Century? | The Perfect Storm Team | Scoop.it
Never has the world witnessed a large market emerge so quickly as China has. As the economy grows it is also changing. China is fast climbing the value curve, transitioning from low-cost manufacturing to innovation-led growth.
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Why you can't ignore programmatic marketing

Why you can't ignore programmatic marketing | The Perfect Storm Team | Scoop.it
When it comes to innovation, a corporate leader needs to be judicious.
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Many Users Still Don’t Understand How Facebook Makes Money

Many Users Still Don’t Understand How Facebook Makes Money | The Perfect Storm Team | Scoop.it
Despite several new advertising methods Facebook has rolled out over the past couple of years, many users don't understand how the site makes money, according to a new study by The Search Agency.
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10 Ways to Grow Your Facebook Following

10 Ways to Grow Your Facebook Following | The Perfect Storm Team | Scoop.it
Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community.
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Janet Louise Stephenson's curator insight, May 3, 2013 10:27 PM

Facebook continues to change the rules. Engagement suffers... here are 10 ways to get your growth back on track.

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Pinterest: Really Useful Tools to Measure Each Pin Impact

Pinterest: Really Useful Tools to Measure Each Pin Impact | The Perfect Storm Team | Scoop.it
Use these Pinterest tools to measure your impact and receive analytics to measure your pinfluence and pin impact for your small business.
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Janet Louise Stephenson's curator insight, May 3, 2013 10:27 PM

Do you measure the impact of your posts on Social Media? Check out this tool for measuring Pinterest. 

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Buried Treasure: How to Find Great Content Right Under Your Nose

Buried Treasure: How to Find Great Content Right Under Your Nose | The Perfect Storm Team | Scoop.it
Content - Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
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Janet Louise Stephenson's curator insight, May 3, 2013 10:25 PM

They say content is king, but what do you do when you don't have all the time in the world to create excellent content?

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Facebook Under Siege: Will It Ever Grow Up?

Facebook Under Siege: Will It Ever Grow Up? | The Perfect Storm Team | Scoop.it
despite facebook's harvard-dorm-room roots, the company's m.o. is more stubbornly childish than post-collegiate.
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Five Ways SMBs Can Track the ROI of Social Media Ads

Five Ways SMBs Can Track the ROI of Social Media Ads | The Perfect Storm Team | Scoop.it
Metrics & ROI - Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
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