The Perfect Storm Team
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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now

Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now | The Perfect Storm Team | Scoop.it
Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company's Q1 earnings call.
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How to Destroy your Social Media Credibility through Automation

How to Destroy your Social Media Credibility through Automation | The Perfect Storm Team | Scoop.it
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.

Via Cendrine Marrouat - cendrinemarrouat.com
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MyKLogica's comment, April 30, 2013 7:35 AM
Gracias Noemí, interesante la pregunta que plantea :)
MyKLogica's comment, May 5, 2013 4:38 AM
Hi joy, who are you asking to write you?
Cendrine Marrouat - cendrinemarrouat.com's comment, May 5, 2013 9:17 PM
Joy is a spammer. She won't respond to anyone. She is just here to bother us.
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Networking: 5 Bad Habits To Avoid

Networking: 5 Bad Habits To Avoid | The Perfect Storm Team | Scoop.it
Throughout your career, everyone tells you how important networking can be. It’s on virtually every list of advice written by professionals in every industry. Yes, networking is important, but many of you are probably doing it wrong.
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Bill Courtney Offers Leadership Lessons on the Field and in Business

Bill Courtney Offers Leadership Lessons on the Field and in Business | The Perfect Storm Team | Scoop.it
To Bill Courtney — entrepreneur, football coach, subject of an Academy Award-winning documentary — the secret is this: Do it all again the next day.
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What Are Customers Saying About You on Social Media?

What Are Customers Saying About You on Social Media? | The Perfect Storm Team | Scoop.it
Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least th
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Aww: Facebook Ads With Animal Images Get Most 'Likes'

Aww: Facebook Ads With Animal Images Get Most 'Likes' | The Perfect Storm Team | Scoop.it
Aww: Facebook Ads With Animal Images Get Most 'Likes' - 05/01/2013
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What Facebook Graph Search Means for Your Business

What Facebook Graph Search Means for Your Business | The Perfect Storm Team | Scoop.it
Read this blog and find out what Facebook's graph means for your business page.
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Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated

Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated | The Perfect Storm Team | Scoop.it

Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.

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What Is The Biggest Mistake Companies Make With Their Social Media Strategy?

What Is The Biggest Mistake Companies Make With Their Social Media Strategy? | The Perfect Storm Team | Scoop.it
    What Is The Biggest Mistake Companies Make With Their Social Media Strategy? Editor Steve Farnsworth (@Steveology) - The problem with most companies is they have implemented a tools-b...
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Twitter Testing New Local Discovery Features — And It’s About Time

Twitter Testing New Local Discovery Features — And It’s About Time | The Perfect Storm Team | Scoop.it
A secret feature in development could bring nearby tweeters into your Twitter stream.
Stan Smith's insight:

A localized version of Twitter could beat out Foursquare!!!

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The Four Words That Drive Business on Pinterest

The Four Words That Drive Business on Pinterest | The Perfect Storm Team | Scoop.it
It turns out that there are four key words that work best to engage customers on Pinterest. Are you using them?
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Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome? | The Perfect Storm Team | Scoop.it
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic,...
Stan Smith's insight:

Yep, guilty as charged, in fact, way too often!!!

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5 Creative Ways to Promote Your Blog

5 Creative Ways to Promote Your Blog | The Perfect Storm Team | Scoop.it
Just because you're blogging doesn't mean readers will flock to your blog like teenagers would a Justin Beiber concert.
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Facebook Profit Rises Amid Mobile Boom

Facebook Profit Rises Amid Mobile Boom | The Perfect Storm Team | Scoop.it
Facebook's first-quarter earnings grew 6.8% as the world's largest social network continued to push further into mobile devices.
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | The Perfect Storm Team | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Turbocharge Your Content Marketing Machine

Turbocharge Your Content Marketing Machine | The Perfect Storm Team | Scoop.it

Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...

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5 Ways to Make Your Advertising Extraordinarily Effective

5 Ways to Make Your Advertising Extraordinarily Effective | The Perfect Storm Team | Scoop.it
Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.
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Two Personas Every Marketer Should Care About, Even if They Never Buy

Two Personas Every Marketer Should Care About, Even if They Never Buy | The Perfect Storm Team | Scoop.it
Learn about two personas marketers should target, even though they'll probably never become a customer.
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Twitter Ads Are Finally Available To All US Businesses, No Longer Invite Only

Twitter Ads Are Finally Available To All US Businesses, No Longer Invite Only | The Perfect Storm Team | Scoop.it
After three years of slow roll outs and testing with specific partners, Twitter's Senior Director of Product for Revenue Kevin Weil just announced the general availability of its advertising options for all US business.
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Social Equity: The Effect of Social Media on Your Brand

Social Equity: The Effect of Social Media on Your Brand | The Perfect Storm Team | Scoop.it
The benefits to Social Equity derived from the impact social media has on your brand can be immense. Read more in this week's Social Equity segment!
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How to Use Twitter Lists For Time Management and Profit

How to Use Twitter Lists For Time Management and Profit | The Perfect Storm Team | Scoop.it

Does the time you spend on social media leave you wondering, “is it really profitable?”

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20 Twitter Hashtags That Will Turn You Into an Entrepreneurial Rock Star (Infographic)

20 Twitter Hashtags That Will Turn You Into an Entrepreneurial Rock Star (Infographic) | The Perfect Storm Team | Scoop.it
Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined? Up until this point, I've been using Twitter as a social tool
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Christian Faisy's comment, April 28, 2013 11:48 AM
good infography
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LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier | The Perfect Storm Team | Scoop.it
Learn about LinkedIn's new Contacts tool and how you can benefit from it in managing your marketing relationships.
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How People in the Middle East Actually Use Social Media

How People in the Middle East Actually Use Social Media | The Perfect Storm Team | Scoop.it
Facebook is big, LinkedIn not so much.
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