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How You Can Use Social Search To Your Advantage

How You Can Use Social Search To Your Advantage | The Perfect Storm Team | Scoop.it
A closer look at how to use social search to your advantage, and how to best integrate SEO and social networking.
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Building Your Business Using Social Media Marketing
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Rescooped by Stan Smith from Curation & The Future of Publishing
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Awesome Curation: The Key To The TIME's Newsletter Amazing 40% Open Rate

Awesome Curation: The Key To The TIME's Newsletter Amazing 40% Open Rate | The Perfect Storm Team | Scoop.it

According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%. One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 9, 4:11 AM

The premise of The Brief is that the editors of TIME are giving you the 12 things you need to know right now,” she says.


By focusing on the essential and cutting down the previous 10 vertical newsletters to 1, Schweitzer made more happen with less.

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5 Facts That Will Make You a Better #B2B Marketer

5 Facts That Will Make You a Better #B2B Marketer | The Perfect Storm Team | Scoop.it

The last two years have brought a lot of changes to B2B marketing. But, as per usual, Google is on top of it. They surveyed 3,000 B2B consumers about their research and purchase habits, and how they use digital channels like search, mobile, and video throughout the process. Not surprisingly, 89% of B2B researchers use the internet during the path to purchase. The rest of the findings, however, may be a little unexpected. Check them out....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 31, 2:16 AM
Here's a collection of valuable B2B marketing insights.
Marco Favero's curator insight, March 31, 2:37 AM

aggiungi la tua intuizione ...

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7 Smart Content Solutions For Your B2B Marketing Plans

7 Smart Content Solutions For Your B2B Marketing Plans | The Perfect Storm Team | Scoop.it

Have you ever taken a look at how you’re sharing content with other businesses that you want to market to?

 

The content you’ve got can make a difference in all of your B2B marketing plans. There are many things that you can do right now in order to make your B2B marketing content more enticing....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 29, 10:59 AM

7 tips to make your content sharing more interesting and more effective.

ARTTRA Grass's curator insight, March 30, 4:15 PM

These solutions are what www.artificialgrasstrader.co.uk uses for corporate clients.

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How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | The Perfect Storm Team | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Via Ivo Nový
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | The Perfect Storm Team | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via John van den Brink, Ivo Nový
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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How to Create Visual Relationships With Contrast & Similarity

How to Create Visual Relationships With Contrast & Similarity | The Perfect Storm Team | Scoop.it
The difference between contrast and similarity may be straight forward, but there are subtle differences that can help lift your web design says Jerry Cao

Via Kamal Bennani
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | The Perfect Storm Team | Scoop.it
There are so many metrics on social media that it's hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore

Via Kamal Bennani
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massimo milita's curator insight, March 24, 6:02 PM

risorsa utile, da leggere

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The Definitive List of Social Media Marketing Tools

The Definitive List of Social Media Marketing Tools | The Perfect Storm Team | Scoop.it
This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories.

Via iNeoMarketing
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Richard Guha's curator insight, March 24, 10:14 AM

We do not carry out enough analysis of social media, yet there are plenty of opinions. It is time this changed.

Kim Harris's curator insight, March 24, 5:47 PM

Great social media marketing resources and well organized...

Firstpoint Marketing and Communications's curator insight, March 27, 8:06 AM

Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.

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13 Easy-to-Use Tools for Creating Killer Visual Content

13 Easy-to-Use Tools for Creating Killer Visual Content | The Perfect Storm Team | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

 

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
Rescooped by Stan Smith from Content Curation World
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You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google

You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google | The Perfect Storm Team | Scoop.it




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Stephen Dale's curator insight, March 24, 4:54 AM

Put simply - Google (and for that matter any commercial search engine) may skew search results to promote their own commercial interests. The question to ask yourself is "are the (search) results good enough?" - I'd say in Google's defence "yes they are".

 

Reading time: 5mins

Ian M Cooper Cole, JFS Marketing Consutants's curator insight, March 27, 8:13 AM

This is so true, we all think we can rely on Google as a credible source. But they use an arbitrary algorithm which is created and constantly modified by a an insular team of silicon valley kids.

Their primary motivation is profit for Google, not our well being or enlightenment. Google has double the amount of advertising space on their search page in tha last 4 years.

The algorithm says new is better than old information, which may be true when it comes to searching "plane crash" but for "thanksgiving turkey recipes" ?

This is a good read.

rwestby's curator insight, March 29, 8:07 PM

 A bit of a lengthy read but certainly worth a look and the thoughts it provokes.

Rescooped by Stan Smith from The 21st Century
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Millennials Rely On Social Media For News

Millennials Rely On Social Media For News | The Perfect Storm Team | Scoop.it
Today's younger generation has a reputation of being glued to the cellphones and tablets. It's where they chat with their friends, find out the latest hot spots in town and, believe it or not, keep up with the world. In their own way, of course.

Via Dr. Susan Bainbridge
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Russell R. Roberts, Jr.'s curator insight, March 20, 4:17 AM

Savvy broadcast and media companies are putting more emphasis on social networks to keep the public informed.  Recent studies have shown that the "younger generation" will keep up with the news and public events if they are presented well on social media.  Even print outlets such as newspapers and magazines are publishing digital editions to appeal to younger audiences equipped with social media tools.  The communications future has arrived!  Aloha, Russ.

Nedko Aldev's curator insight, March 23, 4:00 AM

 

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Linda Greenleaf's curator insight, March 30, 1:54 AM
News should be centre stage in any relevant business qualification
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15 Clever Examples of Interactive Print Ads

15 Clever Examples of Interactive Print Ads | The Perfect Storm Team | Scoop.it
Check out the creativity of these interactive print advertisements.

Via Kamal Bennani
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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How To Tackle Content Marketing On A Budget

How To Tackle Content Marketing On A Budget | The Perfect Storm Team | Scoop.it
Trying to launch your website on a shoestring? Then you'll need to check out our guide to content marketing on a budget

Via Kamal Bennani
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Rescooped by Stan Smith from Curation & The Future of Publishing
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13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | The Perfect Storm Team | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions: What is my audience looking for? What kind of content is relevant? How do I attract my audience and engage?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 6, 3:53 AM

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

J. Steven Sprenger ✔'s curator insight, January 8, 10:34 AM

One of the best articles I have read on content marketing. 

Rescooped by Stan Smith from Public Relations & Social Media Insight
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5 Misconceptions About Marketing a Business on Pinterest - #socialmedia

5 Misconceptions About Marketing a Business on Pinterest - #socialmedia | The Perfect Storm Team | Scoop.it

Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding.

 

Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 31, 2:02 AM

Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest.

Red Leaf Maple LLC's curator insight, March 31, 10:23 AM

Instead of creating boards filled with branded images, marketers should keep them relevant by adding pins that don't market their products

Rescooped by Stan Smith from AtDotCom Social media
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | The Perfect Storm Team | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, John van den Brink
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
Rescooped by Stan Smith from Social Media Strategies
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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | The Perfect Storm Team | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


Via John van den Brink, Jesús Hernández, Ivo Nový
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Rescooped by Stan Smith from Social Media Useful Info
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7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog

7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog | The Perfect Storm Team | Scoop.it
Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.

Why does this happen?

The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.

Via Ivo Nový
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Ivo Nový's curator insight, March 26, 1:38 AM
If your site visitors love the content and want to share it then don’t make it hard for them.
Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | The Perfect Storm Team | Scoop.it
Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.

Via Kamal Bennani
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Steve Cassady's curator insight, March 21, 2:29 PM

Nice Tips on optimizing your tweet when you respond to people on Twitter.  Includes some basics, but interest metrics are also included.

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | The Perfect Storm Team | Scoop.it
When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks.
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Rescooped by Stan Smith from 21st Century Learning and Teaching
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13 Blogging Statistics You Probably Don’t Know, But Should [Infographic]

13 Blogging Statistics You Probably Don’t Know, But Should [Infographic] | The Perfect Storm Team | Scoop.it
Are you making the most of blogging statistics to build a better blog? I did some research and created this infographic which contains blog stats that...

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Blogging

 


Via Gust MEES
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Tony Guzman's curator insight, March 25, 10:24 AM

This infographic shares some excellent information for bloggers on how to increase your audience/followers.

Jim Goldsmith's curator insight, March 25, 1:43 PM

This infographic should be of interest to bloggers.

M. Philip Oliver's curator insight, March 25, 11:31 PM

Thanks to Malek for this comprehensive infographic!

Rescooped by Stan Smith from Content Curation World
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Content Curation from A to Z: An Online Course with Robin Good

Content Curation from A to Z: An Online Course with Robin Good | The Perfect Storm Team | Scoop.it

Content Curation from A to Z, a short online learning program, 
with Robin Good 


March 13th, April 24th and May 15th, from 12 to 14 (EST) 

Three online classes to learn everything you need to know to become a great content curator. 


Via Robin Good
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Robin Good's curator insight, March 5, 8:38 AM

 

Interested in being showcased the best and most inspiring examples of content curation online while having me guide you, step-by-step, in seeing when, why and how it is done?

Are you looking to get more relevance and visibility for a specific topic? 


Are you trying to gain more clout over your key competitors?  


Do you want to create true high value content for your customer and fan base that is one order of magnitude better from that of your competition?


Learn everything you need to know to start practicing the art of finding, organising and presenting the best news, information or resources on a specific topic for a specific audience with this three-class program with me, Robin Good.

      

Level 1 - Fundamentals - Art, Science and Workflow

Level 2 - Practicum - Discovery, RSS and Archiving

Level 3 - for Business - Marketing, Distribution, Monetization 

What will you learn in this course:     

1) Why content curation is the future


2) How content curation is going to affect marketing, publishing, learning and search


3) What characteristics are required to do good content curation


4) Which are great examples of content curation already
out there


5) How many types of content curation are there


6) Which are the different kinds of tools available


7) What tools to use


8) What are the steps to curate a newsradar, a collection or a directory of resources


9) Where to find valuable content and resources to curate


10) How to evaluate and vet content to be curated


11) What are the legal issues involved


12) How to format and contextualise curated content


13) How to add value


14) How and when to provide full credit and attribution


15) How to preserve and archive curated content


16) How to monetize curated content  



Dates of courses: 


Content Curation - Fundamentals

Level 1 - Art, Science and Workflow Friday,

March 13th, from 12 to 14 (EST) 


Content Curation - Practicum

Level 2 - Discovery, RSS and Archiving Friday,

April 24th, from 12 to 14 (EST)


Content Curation for Business

Level 3 - Marketing, Distibution, Monetization Friday,

May 15th, from 12 to 14 (EST)  

Time: 
From 12:00 to 14:00 EST (Eastern Standard Time) 

Price: 
Cost whole course: $249/person Discounted early-bird tickets are available for those who buy in advance. 

Individual classes: $99


  
Includes also:

Audio-video recording

PDF of presentation materials  

One 30-min consulting session with Robin Good  
(very limited seats - 7 still available)
(first-come first-serve basis)  



Tickets and more info:

https://www.eventbrite.it/e/biglietti-content-curation-from-a-to-z-master-class-with-robin-good-15433946349 

  


  
For more information or details contact: Ludovica.Scarfiotti@robingood.com




Caren Taubman Glasser's curator insight, March 6, 11:43 AM

@Robin Good always has great information.  Check out his online classes to learn what you need to know about content curating.

Gonzalo Moreno's curator insight, March 6, 3:42 PM

There's always teachers, and MASTERS, like R.Good!
:)

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Is social media really a waste of time? Harvard professor gets it wrong

Is social media really a waste of time? Harvard professor gets it wrong | The Perfect Storm Team | Scoop.it
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Via Dr. Susan Bainbridge
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Joseph McCaleb's curator insight, March 10, 9:48 AM

social media has value "in building relationships with customers, offering responsive technical support, and engaging efforts to establish a sustainable base of consumer advocates."

Alex Grech's curator insight, March 11, 6:01 PM

As usual, these things are never in black and white.  Looking for a direct, linear relationship between social media 'marketing' and the bottom seems equally flawed. 

Rescooped by Stan Smith from SEO Tips, Advice, Help
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12 Easy Steps to Massive Business Success With Pinterest

12 Easy Steps to Massive Business Success With Pinterest | The Perfect Storm Team | Scoop.it
70 million people can't be wrong. Use the power of Pinterest to grow your business now.

Via Bonnie Burns
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Gina Tucker's curator insight, March 9, 8:18 PM

Pinterest is a valid source of leads! monitor all your social channels to access your audience at every opportunity. 

Jakarta Web Developer's curator insight, March 21, 4:44 PM

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

Marco Favero's curator insight, March 21, 7:25 PM

aggiungi la tua intuizione ...

Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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6 Ways to Make Money With Advertising on Your Blog and the Websites To Help You

6 Ways to Make Money With Advertising on Your Blog and the Websites To Help You | The Perfect Storm Team | Scoop.it
Google Adsense is often a key source of income for bloggers. But it may not be effective. Here are 6 other ways to make money with advertising on your blog

Via Kamal Bennani
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