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How Online Word of Mouth Marketing Is Changing

How Online Word of Mouth Marketing Is Changing | The Perfect Storm Team | Scoop.it
For business owners, it’s both easier and harder than ever to get genuine, socially driven recommendations through word of mouth marketing. It’s not just about more likes or better reviews, either — here’s why.
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The Perfect Storm Team
Building Your Business Using Social Media Marketing
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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Why Millennials Engage With Brands on Social Media

Why Millennials Engage With Brands on Social Media | The Perfect Storm Team | Scoop.it

Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to recent research conducted by Nora Ganim Barnes, PhD, and Ava Lescault, MBA, at The Center for Marketing Research, University of Massachusetts, Dartmouth.

Other common reasons for liking brands on Facebook include wanting to receive updates (83% of respondents) and a desire to get coupons/discounts (66%).

 


Via Kamal Bennani
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Melanie Leszcynski's curator insight, December 10, 11:34 AM

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform. 

Gary Campbell's curator insight, December 10, 6:44 PM

 

Millennials are considered to be the game changers in today's workplace.

Mike Allen's curator insight, December 11, 6:38 PM

Obvious but deeper needs than these exist so we need insight into life stages motivations not just age

Rescooped by Stan Smith from Online Marketing Resources
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Facebook Will Curtail Unpaid Ads by Brands

Facebook Will Curtail Unpaid Ads by Brands | The Perfect Storm Team | Scoop.it

Via Pedro Da Silva
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Pedro Da Silva's curator insight, November 15, 6:37 AM
I saw this coming, and you know what, brands will pay!
Rescooped by Stan Smith from Business in a Social Media World
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The 2014 Visual Guide for Social Media Networks [INFOGRAPHIC]

The 2014 Visual Guide for Social Media Networks [INFOGRAPHIC] | The Perfect Storm Team | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


------------------


Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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No Boxes's curator insight, November 10, 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

Rescooped by Stan Smith from SEO and Social Media Marketing
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How to Increase Your Instagram Engagement by 182%[Infographic ]

How to Increase Your Instagram Engagement by 182%[Infographic ] | The Perfect Storm Team | Scoop.it

"The one thing I’ve learned about social sites, including Instagram, is that you are not going to see results right away. But if you keep at it, you’ll start seeing traction within six to twelve months.

 

If you are going to get on Instagram, make sure you link to your website within your profile bio. Sadly, you can’t add links in any other way, but the branding exposure is still worth it". 


Via Antonino Militello
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Nacho Vega's curator insight, August 4, 3:02 PM

Here is exactly what you need to do in order to get maximum engagement on Instagram.

Nick Bonko's curator insight, August 8, 10:35 AM

A great info graphic that gives fantastic detail on what type of content is successful and at what time you should publish on Instagram.... Which is considered by many social media gurus to be one of the fastest growing social networks today! 

Rescooped by Stan Smith from All About Facebook
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Facebook shakes up the ‘About’ page, changing how it displays personal information

Facebook shakes up the ‘About’ page, changing how it displays personal information | The Perfect Storm Team | Scoop.it
Facebook is known for switching up the design of its users’ profiles without notice, and today is no different: some visitors to the popular social networking site will find that the company has changed how it displays their friends’ personal...

Via Rami Kantari
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Rescooped by Stan Smith from Estrategias de Social Media Marketing:
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How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ?

How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ? | The Perfect Storm Team | Scoop.it
Making use of social media for branding can have exceptional and excellent results. Business branding on social platforms cannot be complete without easy access

Via Jesus Alvarez desde www.sercompetitivos.com
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Rescooped by Stan Smith from Sosiaalinen Media
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I Use Facebook & Twitter. Why Should My Business Use Google+?

I Use Facebook & Twitter. Why Should My Business Use Google+? | The Perfect Storm Team | Scoop.it
Do you consider digital marketing important for your business? Do you think Google Plus is a waste of time? If yes to either of these, prepare to reconsider!

Via Jaana Nyström
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Jaana Nyström's curator insight, July 14, 6:56 AM

Google+ Posts Are Web Pages

- Wait, what?
Unlike Facebook, Twitter & LinkedIn posts, Google+ posts are indexed in the search results just like websites. More over, they can be linked to, SEO’d and acquire authority of their own just like your website. This means you can get more SERP real-estate for your own online properties and take away from your competitors!

Marianne Naughton's curator insight, July 14, 9:30 AM

Google For Small Business

Inside Market Strategy's curator insight, July 16, 10:41 PM

It's important to stay engaged online!

Rescooped by Stan Smith from 21st Century Learning and Teaching
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10 sites with stunning visual data that will change your world view | Privacy

10 sites with stunning visual data that will change your world view | Privacy | The Perfect Storm Team | Scoop.it
We all know what a picture's worth. These websites use graphics to display everything from Twitter traffic to births and deaths, in ways that truly drive home what words alone cannot.

 

Learn more:

 

http://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 


Via Gust MEES
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ewarta geo's curator insight, July 9, 9:28 AM

Very interesting sites. Shows the differences in every country from the trending twitter topics to even the amount of computer hacks.

Cliensol Energy's comment, July 10, 10:47 AM
De nada :D
Lina Heaster-Ekholm's curator insight, July 10, 4:35 PM

Not sure it changed my world view, but does provide links to some interesting resources

Rescooped by Stan Smith from visualizing social media
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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | The Perfect Storm Team | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
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Issy Wiggins's curator insight, June 24, 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 5:02 AM

tres jolie infographie suur l'état des social medias....

Rescooped by Stan Smith from Public Relations & Social Media Insight
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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter

How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter | The Perfect Storm Team | Scoop.it

Here’s the thing: the internet never sleeps.


Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.


And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.


And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.


This visual from DOMO looks at how much data is generated every minute across the net....


Via Jeff Domansky
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Moons Lucien's curator insight, July 4, 3:18 AM

Imagine the impact  on your business!! connecting your #print production to one of these web platforms? Millions of #prints :-))

to connect the value for the consumer to your #print #Rebootmoments workshop has develop 4 tools very easy to implement with your innovation marketing team,  that helps connecting these web technology with print. The June workshop in Stuttgard  Germany the  6 #printing companies  participating did exactly that: Innovate their business model with a #gamification solution and a #clickpaper

BI Media Specialists's curator insight, July 4, 9:01 AM

Wow! This is mind boggling. 

Victor Juarez's curator insight, July 7, 6:47 PM

¿Quién dice que las RRSS no tienen alcance?

Rescooped by Stan Smith from SEO and Social Media Marketing
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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | The Perfect Storm Team | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX


Via Antonino Militello
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Sue Walsh's curator insight, June 24, 12:12 AM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 4:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

Suggested by Sanjana Singh
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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | The Perfect Storm Team | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
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Rescooped by Stan Smith from Content Marketing & Content Strategy
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How to Avoid Copyright Trouble When Using Online Images (Infographic)

How to Avoid Copyright Trouble When Using Online Images (Infographic) | The Perfect Storm Team | Scoop.it
This infographic explains how to stay on the right side of the law, as well as tips for creating original images.

Via Stefano Principato
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Rescooped by Stan Smith from The 21st Century
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12 Sources for Free Images to Use on Your Blog and Social Media Posts

12 Sources for Free Images to Use on Your Blog and Social Media Posts | The Perfect Storm Team | Scoop.it
The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.

Via Dr. Susan Bainbridge
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Alfredo Corell's curator insight, November 21, 2:36 PM

A 12 resources list that may be very helpful for anyone doing blogs, posts or even digital presentations for the lectures

Elena Elliniadou's curator insight, November 22, 9:01 AM

Δωρεάν φωτογραφίες, με άδεια πνευματικών δικαιωμάτων για παρουσιάσεις, ιστολόγια, αφίσες. 12 πηγές ενδιάφερουσες. Από μια γρήγορη ματιά μου άρεσαν οι σελίδες unsplash & gratisography. Ανάλογα όμως με το τι ψάχνετε θα βρείτε και στις υπόλοιπες 10 τη φωτογραφία που εκφράζει καλύτερα το μήνυμά σας!

Maria Lazaridou's curator insight, November 27, 6:20 AM

Εργαλεία πα΄ντα χρήσιμα για χρήση εντός και εκτός σχολείου

Rescooped by Stan Smith from Social Media Useful Info
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25 Effective Infographics Ideas to Grow Your Digital Footprint

25 Effective Infographics Ideas to Grow Your Digital Footprint | The Perfect Storm Team | Scoop.it
Infographics are raging hot and a great way to grow your digital footprint. Check out the reasons we love infographics and 25 effective infographics ideas.

Via Ivo Nový
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malek's curator insight, November 11, 4:02 PM

Interesting:  infographic about infographics

Sophie (GRIMOIN)-KREBS's curator insight, November 12, 4:39 AM

18 effective reasons you should communicate via infography, and 25 occasions to do so.

Rescooped by Stan Smith from GooglePlus Expertise
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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | The Perfect Storm Team | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.

Via Jaana Nyström
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Jaana Nyström's curator insight, October 26, 7:00 AM

Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates.

Scott Grodofsky's curator insight, October 26, 3:47 PM

This article is about How to write a social media update. The Social media websites that they talk about is Facebook, Twitter and Linkdin. The one for facebook that I thought was really helpful was put everything on different lines. It is better to put everything on different lines so everyone can read it and it is more clear. Clarity is very important with writing updates. The update that stood out for me on Twitter is alway using lowercase. I find that interesting that it helps if you make everything lower case. Finally the most important social media for new employees is linkdin. I find it very helpful to put everything on separate lines. Which I agree with from the article. The clearer you are on linkdin the better you sound to an employeer.

Rescooped by Stan Smith from SEO and Social Media Marketing
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How Does Social Media Affect SEO?

How Does Social Media Affect SEO? | The Perfect Storm Team | Scoop.it

Via Antonino Militello
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Jakarta Web Developer's curator insight, August 8, 10:36 AM

How Does Social Media Affect SEO?

Chris Barrow's curator insight, August 9, 6:02 AM

SEO isn't about meta-tags any more - its about sharing

Caroline Wood's curator insight, August 9, 4:49 PM

This is a brilliant resource for understanding next generation SEO. Thanks for scooping!

Rescooped by Stan Smith from 21st Century Learning and Teaching
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LEARNing The Basics Of HTML To Use In Blogs

LEARNing The Basics Of HTML To Use In Blogs | The Perfect Storm Team | Scoop.it
.   . WHAT is HTML? Text from Wikipedia: HTML or HyperText Markup Language is the standard markup language used to create web pages. HTML is written in the form of HTML elements consisting of ...

Via Gust MEES
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Gust MEES's curator insight, August 5, 6:43 PM

LEARNing the basics of HTML by easy step by step, educate YOURSELF ;)

Mirta Liliana Filgueira's curator insight, August 6, 8:04 PM

Lo básico en HTML para aplicar en blogs

Rescooped by Stan Smith from Transmedia: Storytelling for the Digital Age
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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | The Perfect Storm Team | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 29, 12:28 AM


Kyli Singh:  "With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring."

Rescooped by Stan Smith from 21st Century Learning and Teaching
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Google Drive security hole leaks users' files

Google Drive security hole leaks users' files | The Perfect Storm Team | Scoop.it
The flaw, which Google recently patched, was giving out original documents to unauthorized users via embedded links. It's yet another example of how storing documents "in the cloud" means "heaven k...

 

Learn more:

 

http://www.scoop.it/t/securite-pc-et-internet/?tag=Cryptographie

 


Via Gust MEES
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Rescooped by Stan Smith from Public Relations & Social Media Insight
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5 Ways To Pin Like A Boss On Pinterest

5 Ways To Pin Like A Boss On Pinterest | The Perfect Storm Team | Scoop.it

A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?

 

For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.

 

But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 12:54 AM

Have you joined the Pinterest craze yet? Here's everything you always wanted to know about the online pinboard site, but were afraid to ask.

Chris Agro's curator insight, July 6, 10:07 AM

Strategies to make the most out of marketing on Pinterest. -Chris Agro (@agrotising)

Steve Whitmore's curator insight, July 7, 8:49 AM

This article made me take a second look at Pinterest.  Check out the Pinterest page for MASSW (http://www.pinterest.com/masswmi/).  Also check out some of the followers for their boards.  There are tons of resources!!

Rescooped by Stan Smith from visualizing social media
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The Future of Web and Technology [Infographic]

The Future of Web and Technology [Infographic] | The Perfect Storm Team | Scoop.it

Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.


Via Lauren Moss
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Triangle Software's curator insight, July 6, 7:44 AM

With so many technology innovations being developed and implemented - what do you see as the next innovation for your industry?

Jeremy Cooke's curator insight, July 16, 7:05 AM

Another interesting area for games and generesal digital creativity.. now where did I put that Bamzooki ?

 

Rescooped by Stan Smith from The Marketing Technology Alert
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It's official, marketing through your Facebook page is pretty much useless - The Hub

It's official, marketing through your Facebook page is pretty much useless - The Hub | The Perfect Storm Team | Scoop.it

Digest...

 

Social media analytics platform Simply Measured compared engagement rates for Interbrand's Top 10 Facebook Pages year-over-year and the results were pretty grim. Despite their skilled social media teams, creative visuals and content producing power, the top 10 brands uniformly saw their Facebook page engagement rates decrease over last year (with the exception of Harley Davidson.)

 

And it's not that the brands haven't been trying. If anything, they've all increased their number of followers. But despite posting more, and arguably better content, their posts continue to reach a declining number of people.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
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iNeoMarketing's curator insight, June 17, 9:49 PM

Told ya.

Mark Warren's curator insight, July 10, 12:17 PM

It's official, marketing through your Facebook page is pretty much useless - The Hub

Rescooped by Stan Smith from visualizing social media
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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | The Perfect Storm Team | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
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Issy Wiggins's curator insight, June 24, 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 5:02 AM

tres jolie infographie suur l'état des social medias....

Rescooped by Stan Smith from Content Marketing & Content Strategy
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How to Use Twitter Tailored Audiences |

How to Use Twitter Tailored Audiences | | The Perfect Storm Team | Scoop.it
Discover how to use Twitter tailored audiences with promoted tweets and promoted accounts to focus your Twitter marketing.

Via Stefano Principato
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