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How to Transition Projects Without Losing Your "Flow"

How to Transition Projects Without Losing Your "Flow" | The Perfect Storm Team | Scoop.it
Wouldn't it be cool to work on one project or task, finish it completely, take a break and then move to another? Well, yeah, but it's not very realistic.
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Building Your Business Using Social Media Marketing
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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | The Perfect Storm Team | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!

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janlgordon's curator insight, February 16, 7:55 PM

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)

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malek's curator insight, February 16, 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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Grow Your First 10000 Instagram Followers Organically

Grow Your First 10000 Instagram Followers Organically | The Perfect Storm Team | Scoop.it
We all want more Instagram followers, right? InstaHeads can help you get your first 10000 Followers safely and organically

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janlgordon's curator insight, February 13, 1:09 AM

I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

 

It's important to use organic methods to expand your reach on Instagram.

 

Improve Your Following on Instagram

 

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

 

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

 

Here's what caught my attention:

 

  • Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

 

  • Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

 

  • Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ad60308WtBe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Andreas Christodoulou's curator insight, February 13, 12:56 PM
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | The Perfect Storm Team | Scoop.it

Ultimate Guide To Hashtags
Love 'em or hate them #hashtags are crucial to having your content shared, curated and extended. Looks like 2 hashtags perform the best. 


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Samuel Pavin's curator insight, February 11, 6:39 AM
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Content Marketing Tools for Success

Content Marketing Tools for Success | The Perfect Storm Team | Scoop.it
Editor’s Note: Meet Tom Jager, previously published in Huffington Post. For his first Curatti article, he writes about 6 of the best tools for content marketers. It contains a mix of some of the same apps you’ll have seen in other articles, and perhaps 2 or 3 that you may not have seen so often…

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janlgordon's curator insight, February 7, 11:27 PM

I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.

 

Increase awareness for your brand with the use of content tools and apps.

 

6 Winning Content Marketing Tools

 

In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.

 

Jager provides the six top tools and apps to help make your content strategy become successful.

 

Here's what caught my attention:

 

  • Stay up to date on the latest trends in your industry with Trendspottr. Use this tool to find influencers, hot hashtags, and the right content at the right time for your community.

 

  • Once you attract new subscribers the next step is to nurture them through email. MailChimp a powerful email marketing automation tool that has a user-friendly interface for the best functionality.

 

  • You don't need to have design skills to create great graphics for your blog posts. Canva makes it very easy to create professional images in an easy-to-use format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZdyS308N5uH

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Curatti On Air – The Ana Hoffman Interview (Video)

Curatti On Air – The Ana Hoffman Interview (Video) | The Perfect Storm Team | Scoop.it
In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten

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janlgordon's curator insight, February 3, 7:51 PM

In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

 

She happily borrows from the old saying:

 

"My overnight success took me 10 years to build”

 

She added, though: “I made all the same mistakes as everyone else”.

 

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

 

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

 

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

 

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

 

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

 

The interview is very vibrant and fast moving.

 

Watch the video here.

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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | The Perfect Storm Team | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing

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janlgordon's curator insight, February 1, 5:33 PM

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, February 2, 10:25 AM
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The New York Public Library just uploaded nearly 200,000 images you can use for free

The New York Public Library just uploaded nearly 200,000 images you can use for free | The Perfect Storm Team | Scoop.it
The New York Public Library just released a treasure trove of digitized public domain images, everything from epic poetry from the 11th century to photographs of used car lots in Columbus, Ohio from the 1930s. Over 180,000 manuscripts, maps, photographs, sheet music, lithographs, postcards, and other images were released online Wednesday in incredibly high resolution, and are available to download using the library's user-friendly visualization tool. It's a nostalgist's dream come true.
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These might come in handy for your social media marketing.
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Mike McCallister's curator insight, February 6, 4:20 PM

Blogs and social media posts are always enhanced by graphics. More people look at and interact with posts with photos. Here's another place to find compelling graphics.

ROCAFORT's curator insight, February 7, 2:48 PM
The New York Public Library just uploaded nearly 200,000 images you can use for free
Ginger Jewell's curator insight, February 11, 12:54 PM
Wow, just wow.
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Why Human Experiences Are More Important Than Technology

Why Human Experiences Are More Important Than Technology | The Perfect Storm Team | Scoop.it
Human experiences are still craved by us and important to us. Perhaps those who wish to automate more need to slow down for a while?

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janlgordon's curator insight, January 30, 7:06 PM

I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

 

Understanding the human experience in the age of technology

 

Are You Relying Too Much on Automation?

 

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

 

Kramer explains how to make meaningful connections and understand the balance of technology.

 

Here's what caught my attention:

 

  • We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

 

  • We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

 

  • With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/S19n308vJjc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Stephen Dale's curator insight, February 1, 5:11 AM
Technology can both help us and isolate us. Our interactions with others and the art of listening, talking and understanding are what make us human. We have to use our experience to decide how far we want technology to help us.
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What Persona Marketing Really Means

What Persona Marketing Really Means | The Perfect Storm Team | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?

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janlgordon's curator insight, January 27, 1:27 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

Read full article here: http://ow.ly/IgpI308oXi1

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | The Perfect Storm Team | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in

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janlgordon's curator insight, January 25, 9:27 PM

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 26, 11:04 AM
thanks @massimo facchinetti
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4 Tools That Will Give Your SEO a Boost

4 Tools That Will Give Your SEO a Boost | The Perfect Storm Team | Scoop.it
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.

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janlgordon's curator insight, January 24, 12:11 AM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

 

Four of the best tools to help your best get seen on the web.

 

4 Top SEO Tools

 

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

 

Faulkes provides 4 tools you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

 

  • Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

 

  • If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fE1c308hXLF

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 24, 8:29 PM
thanks @massimo facchinetti
Tentronix NZ's curator insight, January 27, 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive.
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Don't Be a Victim of Content Theft

Don't Be a Victim of Content Theft | The Perfect Storm Team | Scoop.it
Your content may have been used without attribution or your permission. Read here to identify if you are a victim of Content Theft and how to prevent it

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janlgordon's curator insight, January 19, 8:48 PM

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

 

Protect your valuable blog posts from piracy.

 

How to Stop Content Theft

 

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

 

Kramer shows how to gather the right information on your blog posts in order to protect them.

 

Here's what caught my attention:

 

  • The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

 

  • In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

 

  • You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e0lP308aWjW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Stephen Dale's curator insight, January 22, 6:45 AM
Having been a victim of content theft and plagiarism, this article provides some useful and practical tips on what to do if you are the victim, and how you can potentially prevent it happening to you.
Patryk Kaźmierski's curator insight, January 25, 5:39 AM

Artykuł o tym jak zapobiegać kradzieży contentu. 

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The Rise of Q&A Marketing

The Rise of Q&A Marketing | The Perfect Storm Team | Scoop.it

Rise of Q&A Marketing

One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).

 

Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.

http://www.curagami.com/rise-of-q-a-maketing/ ;


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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | The Perfect Storm Team | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro

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janlgordon's curator insight, February 15, 2:29 AM

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Free Online SEO Tools - 100% Free

Free Online SEO Tools - 100% Free | The Perfect Storm Team | Scoop.it

SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ.

Thе Cоnсерt оf SEO
SEO іѕ a mеthоd uѕеd tо іmрrоvе a wеbѕіtе’ѕ rаnkіng іn ѕеаrсh еngіnеѕ ѕuсh аѕ Google, Bіng, аnd Yаhоо. Thе рrосеѕѕ оf dоіng thіѕ іѕ bу brіngіng hіgh-ԛuаlіtу trаffіс tо thе ѕіtеѕ frоm Gооglе, Bіng, аnd Yаhоо via thеіr ѕеаrсh rеѕultѕ. Yоur ѕіtе’ѕ rаnkіng wіll аlwауѕ dереnd оn thе numbеr оf guеѕtѕ tо уоur ѕіtе, аnd thе SEO tооlѕ wіll hеlр уоu dеtеrmіnе. It іѕ іndееd аn еѕѕеntіаl tооl fоr a wеbѕіtе’ѕ ѕuссеѕѕ.

The Bеnеfіtѕ
Yоur wеbѕіtе саn rulе thе ѕеаrсh еngіnеѕ іnсludіng kіng Gооglе. Evеrуоnе knоwѕ thаt іf уоur ѕіtе саn ѕhоw оn раgе оnе оf Gооglе ѕеаrсh rеѕultѕ, уоu gеt tо еnjоу hіgh vіѕіbіlіtу аnd mоrе trаffіс tо уоur ѕіtе. Yоu wіll bе аblе tо ѕаvе tіmе іn dоmіnаtіng thе rеѕultѕ раgе оf Google аnd оthеr ѕеаrсh еngіnеѕ. Yоu саn thеn uѕе thіѕ tіmе tо dо уоur соrе асtіvіtіеѕ tо іnсrеаѕе уоur рrоduсtіvіtу аnd рrоfіtаbіlіtу. Hіghеr rаnkіng іn Gооglе mеаnѕ mоrе vіѕіbіlіtу fоr уоur wеbѕіtе. Hеnсе, уоu саn ѕау thаt SEO tооlѕ іmрrоvе уоur оnlіnе рrеѕеnсе. Yоu саn gеt hіghеr rеturnѕ fоr уоur іnvеѕtmеnt іn uѕіng SEO tооlѕ. Thе rіght tооlѕ саn ѕаvе уоu vаluаblе rеѕоurсеѕ аnd lеаd tо a wіdеr mаrgіn оf рrоfіtѕ fоr уоur buѕіnеѕѕ....


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Jeff Domansky's curator insight, February 10, 8:33 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Jeff Domansky's curator insight, February 10, 11:23 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Flores Marisol's curator insight, February 13, 9:54 AM
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Why Social Media IS NOT a Content Marketing Hub

Why Social Media IS NOT a Content Marketing Hub | The Perfect Storm Team | Scoop.it
Content Marketing Hub

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janlgordon's curator insight, February 8, 7:10 PM

I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

 

Brands need to develop their own digital content platform before leveraging social media.

 

Why Social Media is About Distribution

 

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

 

Brenner explains how to create your own branded hub in an authentic and simple way.

 

Here's what caught my attention:

 

  • Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

 

  • It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

 

  • Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/LjmA308PcKP

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

malek's curator insight, February 9, 1:35 PM

Content first, then leveraging social

Lívia Gusmão's curator insight, February 10, 6:53 AM
Este artigo traz o que nós, da Conteudoria, defendemos, mesmo que nadando contra a maré: mídia social é local de distribuição de conteúdo, e não fonte de marketing de conteúdo. 

O autor traz muitos dados de pesquisas e, entre eles, a curta vida útil de um tweet - de 30 minutos a menos de uma hora. Então, como nós, da Conteudoria, fazemos um artigo reverberar por 3 meses e ainda o "ressuscitamos" meses depois de sua publicação (quando pertinente)? 

Nossa estratégia de distribuição é que garante o sucesso da produção de conteúdo, também estrategicamente relevante. 

Em breve, trarei um artigo ao nosso site sobre o assunto. Enquanto isso, recomendo este excelente post!
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Choose the Right Social Customer Service Platform

Choose the Right Social Customer Service Platform | The Perfect Storm Team | Scoop.it
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.

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janlgordon's curator insight, February 6, 11:09 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

 

Interacting with your customers takes attention to all digital channels where they are active.

 

Establish a Successful Social Customer Service System

 

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

 

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

 

Here's what caught my attention:

 

  • Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

 

  • When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

 

  • There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Unplash.com.

 

Read full article here: http://ow.ly/gVWd308Ky9M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Rise of Independent Entrepreneurship

The Rise of Independent Entrepreneurship | The Perfect Storm Team | Scoop.it
Today, from self-employed to the sharing economy, and the service industries which support them, there is a real boom in entrepreneurship

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janlgordon's curator insight, February 2, 7:23 PM

I selected this article from Curatti written by Raymond Morin because it explains the growing trend of young entrepreneurs.

 

How Generation C is having a big impact on starting a new business online.

 

The Rise of the Independent Entrepreneur

 

Small business owners are on the rise, especially in North America. I agree that this raises new opportunities as entrepreneurship continues to grow.

 

Morin explains the impact of the Generation C business owner on our society and corporations.

 

Here's what caught my attention:

 

  • In the United States freelance workers have increased over the last decade. The self employed accounted for 30 percent of the workforce according to US Census Data.

 

  • The realm of entrepreneurship is currently dominated by millennials under the age of 35. Young baby boomers are jumping on this bandwagon and mimicking their successes.

 

  • As the younger generation has grown older and started families the need for flexible schedules and less commuting has increased.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/p27H308Dbkp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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10 SEO Mistakes To Avoid In 2017

10 SEO Mistakes To Avoid In 2017 | The Perfect Storm Team | Scoop.it

'Focusing on social media more than links. There’s no doubt that social media marketing is highly effective. However, it’s not a substitute for intentional link building. 


While there are certainly indirect SEO benefits to social media, links have a proven, dramatic impact on rankings. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, domain and page-level links were shown.


This post will look at 10 SEO mistakes you need to avoid in order to keep your rankings up in 2017 and beyond'.


Read More: http://www.forbes.com/sites/johnrampton/2017/02/01/10-seo-mistakes-to-avoid-in-2017/#3322d6046274


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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | The Perfect Storm Team | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research

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janlgordon's curator insight, January 27, 6:15 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lca9308qPhB

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Didier C Touboul's curator insight, January 31, 11:55 AM
Basics for SEO, the right keyword selection
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5 Instagram Tools for Marketers 

5 Instagram Tools for Marketers  | The Perfect Storm Team | Scoop.it
Want to manage your Instagram marketing more efficiently? Discover five tools to help you manage your presence on Instagram and grow your community.
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Social-Listening: 5 Ways To Really Engage With Your Social Media Audience

Social-Listening: 5 Ways To Really Engage With Your Social Media Audience | The Perfect Storm Team | Scoop.it
On social media, you have to embrace the idea that it's not all about talking. When you start to listen to what's going on, you'll be shocked at how quickly your engagement levels will rise.

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drula eric's curator insight, January 28, 6:28 AM
Affichez vos annonces à travers les Etats-Unis et au-delà! Qui d'autre a un désir d'atteindre, la publicité Réactive et efficace qui est prouvé à travailler? Ce site Web d'échanges d'annonces apportera du trafic à vos liens web, .. Vous pouvez afficher vos offres et augmenter vos ventes et construire votre downline. Ne pas hésiter Joignez-vous aujourd'hui!  http://www.empowr.com/dexeril974
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The Power of Scarcity Marketing

The Power of Scarcity Marketing | The Perfect Storm Team | Scoop.it
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…

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janlgordon's curator insight, January 24, 8:54 PM

I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

 

Consumers want to grab the next great product before it goes away.

 

How Scarcity Marketing Affects Buying Decisions

 

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

 

Harman explains the power behind this principle with the right methods to use.

 

Here's what caught my attention:

 

  • The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

 

  • The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

 

  • It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Pixabay.

 

Read full article here: http://ow.ly/QWwl308k3rf

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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John Paul Aguiar Interview in the First Curatti On Air Show

John Paul Aguiar Interview in the First Curatti On Air Show | The Perfect Storm Team | Scoop.it
In our first Curatti On Air video, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also. John…

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janlgordon's curator insight, January 20, 6:11 PM

In our first Curatti On Air video with Andy Capaloff and Cheryl Tan, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also.

John Paul’s Story

John’s story is truly inspirational. Many who know him are aware that he had a kidney transplant. Perhaps fewer know that he actually had 2. These health issues landed him on disability, and it was his goal to no longer need those monthly checks. But it had to be something he could make happen from the comfort of his own home, at his own pace.

 

Not so uncommonly for online marketers, he tried his hand at Ebay selling, Multi-Level-Marketing and affiliate marketing. And he had sufficient success to indeed leave those disability checks behind. But he wanted more!

 

For John, the issue of using his time wisely was even more compelling than it is for most of the rest of us. He had to factor in whether he might have a day when he simply can’t work.

His Chunky System for tweeting is where he saved most of his time.

 

Watch the full video here: http://ow.ly/wpJn308cY0J