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3 Tips to Kickstart Your 2013 Online Reputation Monitoring

3 Tips to Kickstart Your 2013 Online Reputation Monitoring | The Perfect Storm Team | Scoop.it

Anyone younger than 30 may not remember the PSA that asked, “It’s 11pm, do you know where your children are?”

 

Well, as we kick-off 2013, it’s a good question to ask about your reputations. Yes, you read that right, reputations–plural.

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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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How to #win at social media

How to #win at social media | The Perfect Storm Team | Scoop.it
The social media starter kit for small businesses

Via donhornsby, John van den Brink
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donhornsby's curator insight, September 3, 9:23 AM

While not comprehensive, this article is very helpful for those who are starting their voyage into social media.



(From the article): The oceans of potential fans and customers can seem daunting, filled with predators poised to pounce on any unwitting brand or company for making the slightest social faux pas. Remember, far from being passively bent by your online interactions — the official response from a brand or business defines the meaning of the interaction, to the original poster. Learn when, why and how to respond best to avoid flame-outs and start stoking your raving fan culture.

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7 Reasons Why You Must CURATE CONTENT

7 Reasons Why You Must CURATE CONTENT | The Perfect Storm Team | Scoop.it

Why You Must Curate Content
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Critical Success Factor) for online marketing.

Among the 7 Reasons we share content are these three:

 

* Proof of "Digital Listening"

* Reach
* Costs

Discover 4 more reasons you must curate content at Haiku Deck: https://shar.es/1vwHY8 ;


Via Martin (Marty) Smith
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You Can’t Understand China’s Slowdown Without Understanding Supply Chains

You Can’t Understand China’s Slowdown Without Understanding Supply Chains | The Perfect Storm Team | Scoop.it
HBR STAFF
The last few weeks have brought news of turmoil in China, including currency devaluations, an economic slowdown, and a stock market plunge.

Via Anita
Stan Smith's insight:

This is a tiny bit off subject, but it makes what is happening easier to understand and I learned a long time ago what happens in China has more effect on us than what we sometimes imagine. 

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Anita's curator insight, September 4, 5:12 PM

Very approachable way to see this.

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10 Content Promotion Opportunities You Might Be Missing

10 Content Promotion Opportunities You Might Be Missing | The Perfect Storm Team | Scoop.it

Are you emails truly maximizing engagement? Here's how an email signature campaign can spark even more audience interaction.


Via Kamal Bennani, massimo facchinetti, Ivo Nový
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Mike Allen's curator insight, September 1, 6:12 AM

Good list of how to be personal depending on your respondent. Build the relationship or lose it!

2DiFore Marketing Solutions's curator insight, September 1, 7:57 AM

Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!

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Brand Storytelling: What Is Your Story?

Brand Storytelling: What Is Your Story? | The Perfect Storm Team | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.

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Anita's curator insight, August 31, 6:52 PM

You can modify the approach for your personal career story.

Adele Taylor's curator insight, September 1, 6:06 PM

An interesting read to see what you can do to improve your brand, if it works for the big guys, it could work for you...

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Getting Attention: The Science of Being Captivating Online

Getting Attention: The Science of Being Captivating Online | The Perfect Storm Team | Scoop.it

Do you want to bring more attention to your business or product?


Want to find out what inspires people to take notice?


To discover how to get people’s attention online, I interview Ben Parr.


Via Ivo Nový
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8 Ways to Use Google+ Hangouts for Your Business Social Media Examiner

8 Ways to Use Google+ Hangouts for Your Business Social Media Examiner | The Perfect Storm Team | Scoop.it
Do you use Google+ Hangouts? In this article, you'll discover eight ways to use Google+ Hangouts for your business.

Via John van den Brink
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Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin

Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin | The Perfect Storm Team | Scoop.it
As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.
Please visit Marketing Land for the full article.

Via Level343
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How To Do Twitter Marketing in 10 Minutes a Day

How To Do Twitter Marketing in 10 Minutes a Day | The Perfect Storm Team | Scoop.it

As a digital marketer, your time is being stretched thinner and thinner – after all, in any given day you have to search out and test new tools, update ad campaigns, manage creatives and build community.

 

So anything that can shave minutes or hours off your daily tasks is sure to help.


Via Ivo Nový
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How to Get Influencers to Say Yes to Your Ideas

How to Get Influencers to Say Yes to Your Ideas | The Perfect Storm Team | Scoop.it

The below techniques work wonders in actually getting influencers in your corner, but that’s only the case if you actually care about them, want to help and have genuine interest in making them a part of your life.

 

If you don’t, then stop trying and please please don’t use the below as a selfish ploy to clamor to the top. It won’t work and you’ll look like an asshole.


Via Ivo Nový
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5 Simple Fixes That Will Make Your Company an Epic Place to Work

5 Simple Fixes That Will Make Your Company an Epic Place to Work | The Perfect Storm Team | Scoop.it
Once you've grown your team to a respectable size, it's time to consider the impact your culture has on them.

Via Anita
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Anita's curator insight, August 26, 6:32 PM

This requires a step away from narcissism - and that can be done.

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Lean and Mean: How to Scale Your Content Marketing Plan

Lean and Mean: How to Scale Your Content Marketing Plan | The Perfect Storm Team | Scoop.it

Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

 

Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts. 


Via Guillaume Decugis, massimo facchinetti, Ivo Nový
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Guillaume Decugis's curator insight, August 25, 10:12 PM

This is a webinar BrightTalk asked me to present last week on how to tackle the main obstacle of modern marketers: developing content.


Some say content is the fuel of marketing but as it became so pervasive in all marketing activities, it also became the bottleneck. At Scoop.it, we developed a framework alongside top content marketing influencers to reach ROI with content and that we called lean content marketing. In this webinar, I presented some of the key lean content marketing strategies.

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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | The Perfect Storm Team | Scoop.it
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing.

Via Jaana Nyström
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Jeni Mawter's curator insight, August 24, 11:36 PM

Add visuals to your stories to create new meaning.

Joseph Richards's curator insight, August 27, 1:12 AM

Awesome tips! My favorite is the image resizer. Whats yours?


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How to Find the Right Co-Founders

How to Find the Right Co-Founders | The Perfect Storm Team | Scoop.it

 

How do you figure out what’s the right mix of skills for the co-founders of your startup?

 

Surprisingly if you’ve filled out the business model canvas, you already know who you need.

 


Via Pantelis Chiotellis, Ivo Nový
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5 Million-Dollar Home-Based Business Ideas You Can Use Today

5 Million-Dollar Home-Based Business Ideas You Can Use Today | The Perfect Storm Team | Scoop.it
Teach an online course. Write an ebook. Conceive a product you yourself need. The ideas are out there. Get started!

Via Ivo Nový
Stan Smith's insight:

Back on subject ...

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4 Reasons Online Businesses Can’t Ignore Video Marketing

4 Reasons Online Businesses Can’t Ignore Video Marketing | The Perfect Storm Team | Scoop.it
It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content.

Via Ivo Nový
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6 Secret Techniques To Improve Your Facebook Marketing | Social Media Revolver

6 Secret Techniques To Improve Your Facebook Marketing | Social Media Revolver | The Perfect Storm Team | Scoop.it
Using these 6 secret strategies and Facebook marketing tips can shed you some bright light to your Facebook marketing success.

Via Ivo Nový
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Rescooped by Stan Smith from Social Media Useful Info
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3 Reasons Why Social Media is One of the Most Important Marketing Tools

3 Reasons Why Social Media is One of the Most Important Marketing Tools | The Perfect Storm Team | Scoop.it

If you do it right, building your brand means connecting your audiences within a larger community.

 

Social media allows people who are interested in a brand to connect not only with that brand but also with each other.


Via Ivo Nový
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Claude Maran - Webmarketer's curator insight, August 31, 4:38 AM

ajouter votre perspicacité ...

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5 Shortcuts to Becoming an Online Influencer

5 Shortcuts to Becoming an Online Influencer | The Perfect Storm Team | Scoop.it
Unlike what most people would have you think, becoming an influencer online doesn’t have to be rocket science, nor should you have to wait for years to become one.

And the good news is, you don’t have to spend hundreds of thousands of dollars either.

Via Ivo Nový
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Guillaume Decugis's curator insight, August 31, 6:36 PM
Though I wouldn't say these tips are the most accessible ones (they still take time and require a good deal of attention), they are valuable ones. Reading it, you might face a chicken vs egg feeling. Sure, you'd like to get featured on expert round-ups (tip #1). But how do you get on these lists in the first place? Well, building relationship with influencers so that they'll feature you in these roundups in takes time. To get started with that, a good idea that we've tested ourselves is to curate influencers content on your areas of expertise. By adding your own comment to it and sharing it, you'll not only get their attention but also their respect. Which means they'll read your next email when you ask them something. In other words, give before you get.
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This guy was trying to build a jewelry business and wound up with a hugely successful tech company

This guy was trying to build a jewelry business and wound up with a hugely successful tech company | The Perfect Storm Team | Scoop.it
Israeli tech startup SimilarWeb came of nowhere a couple of years ago to become a star in the web and mobile app analysis world. Sort of by accident.

Via Neil Ferree
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Neil Ferree's curator insight, August 27, 1:04 PM
Bigger than big

Offer says that from the start, "it was very clear that this was going to be big. The potential and market size was crazy big. Funny thing, we never understand how big it is. So every year it's like, stop, it's not a $100 million business, it's a billion-dollar business. And then, it's not $1 billion it's a $10 billion business," he says.

Rescooped by Stan Smith from Social Media Marketing Strategies
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6 Creative Ways to Integrate Social Media and Email Marketing

6 Creative Ways to Integrate Social Media and Email Marketing | The Perfect Storm Team | Scoop.it
Few people make buying decisions anymore based on information from a single medium.

Via Level343
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25 Inspiring & Actionable Content Marketing Tips

25 Inspiring & Actionable Content Marketing Tips | The Perfect Storm Team | Scoop.it
The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another.

Via malek, Ivo Nový
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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | The Perfect Storm Team | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek, Jon Turino
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Jon Turino's curator insight, August 26, 3:07 PM

For my content creation friends.

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How To Start Investing In Social Media Marketing The Right Way

How To Start Investing In Social Media Marketing The Right Way | The Perfect Storm Team | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový
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Do You Know Your Keywords?

Do You Know Your Keywords? | The Perfect Storm Team | Scoop.it

Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?”

 

The best way to find out how to hone in on the best topics for your niche is to perform keyword research in places in addition to Google AdWords, which provides good results, but not narrow ones. There are a few areas in which to accomplish this:

 

- Online education sites such as Udemy, edX, ed2go, and iTunes

- Q&A sites like Quora, Yahoo Answers, Wiki Answers, and Ask.com

- Competitor research

- Traditional keyword research

- Social media research with chats and hashtags

 

Let’s break down a few examples and find out how each method can work for your content marketing strategy: http://www.business2community.com/seo/do-you-know-your-keywords-01307444


Via Antonino Militello
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