"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?
Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years.
The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".
With the internet becoming more and more visual, photos and images are becoming more and more important when it comes to getting the attention of your potential customers and even bringing them back to your website.
More importantly image search (via Google and other search engines… but let’s be real… Google) is the new brass ring of SEO.
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.
SEO (Search Engine Optimization for those of us less acronymically inclined) is one of the most hotly debated, widely misunderstood, universally despised marketing techniques.
But despite the wealth of misleading and inaccurate information at your fingertips, search engines are a doorway to your site that can’t be ignored. And if search engines are the doors, then keywords are – not to sound too corny – the keys that unlock them.
As you brainstorm your keywords be aware of a few things:
different pages of your site - different keywordstalking about the term “keyword”, think of it more as a phrasethe more specific you get the more likely you’ll be able to optimize successfully for your chosen phrase
Go to this keyword tool provided by Google. Enter your chosen keyword to get a list of more keyword ideas. Choose the best ones suitable for your pages and business.
Our team at Weidert Group had the pleasure of spending Monday's lunch hour listening to a webinar with Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO and co-founder of HubSpot. That webinar being The State of SEO & Internet Marketing in 2012.
In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.
There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.