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Is Pheed The Future Of Social Media?

Is Pheed The Future Of Social Media? | The Perfect Storm Team | Scoop.it
We’re always searching for the next greatest social network that has what it takes to compete with the likes of Facebook, Twitter, YouTube, or Instagram -- and Pheed might just be that platform

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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | The Perfect Storm Team | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, John van den Brink
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | The Perfect Storm Team | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


Via John van den Brink, Jesús Hernández, Ivo Nový
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Rescooped by Stan Smith from Social Media Useful Info
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7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog

7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog | The Perfect Storm Team | Scoop.it
Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.

Why does this happen?

The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.

Via Ivo Nový
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Ivo Nový's curator insight, March 26, 1:38 AM
If your site visitors love the content and want to share it then don’t make it hard for them.
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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | The Perfect Storm Team | Scoop.it
Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.

Via Kamal Bennani
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Steve Cassady's curator insight, March 21, 2:29 PM

Nice Tips on optimizing your tweet when you respond to people on Twitter.  Includes some basics, but interest metrics are also included.

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | The Perfect Storm Team | Scoop.it
When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks.
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13 Blogging Statistics You Probably Don’t Know, But Should [Infographic]

13 Blogging Statistics You Probably Don’t Know, But Should [Infographic] | The Perfect Storm Team | Scoop.it
Are you making the most of blogging statistics to build a better blog? I did some research and created this infographic which contains blog stats that...

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Blogging

 


Via Gust MEES
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Tony Guzman's curator insight, March 25, 10:24 AM

This infographic shares some excellent information for bloggers on how to increase your audience/followers.

Jim Goldsmith's curator insight, March 25, 1:43 PM

This infographic should be of interest to bloggers.

M. Philip Oliver's curator insight, March 25, 11:31 PM

Thanks to Malek for this comprehensive infographic!

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Content Curation from A to Z: An Online Course with Robin Good

Content Curation from A to Z: An Online Course with Robin Good | The Perfect Storm Team | Scoop.it

Content Curation from A to Z, a short online learning program, 
with Robin Good 


March 13th, April 24th and May 15th, from 12 to 14 (EST) 

Three online classes to learn everything you need to know to become a great content curator. 


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Robin Good's curator insight, March 5, 8:38 AM

 

Interested in being showcased the best and most inspiring examples of content curation online while having me guide you, step-by-step, in seeing when, why and how it is done?

Are you looking to get more relevance and visibility for a specific topic? 


Are you trying to gain more clout over your key competitors?  


Do you want to create true high value content for your customer and fan base that is one order of magnitude better from that of your competition?


Learn everything you need to know to start practicing the art of finding, organising and presenting the best news, information or resources on a specific topic for a specific audience with this three-class program with me, Robin Good.

      

Level 1 - Fundamentals - Art, Science and Workflow

Level 2 - Practicum - Discovery, RSS and Archiving

Level 3 - for Business - Marketing, Distribution, Monetization 

What will you learn in this course:     

1) Why content curation is the future


2) How content curation is going to affect marketing, publishing, learning and search


3) What characteristics are required to do good content curation


4) Which are great examples of content curation already
out there


5) How many types of content curation are there


6) Which are the different kinds of tools available


7) What tools to use


8) What are the steps to curate a newsradar, a collection or a directory of resources


9) Where to find valuable content and resources to curate


10) How to evaluate and vet content to be curated


11) What are the legal issues involved


12) How to format and contextualise curated content


13) How to add value


14) How and when to provide full credit and attribution


15) How to preserve and archive curated content


16) How to monetize curated content  



Dates of courses: 


Content Curation - Fundamentals

Level 1 - Art, Science and Workflow Friday,

March 13th, from 12 to 14 (EST) 


Content Curation - Practicum

Level 2 - Discovery, RSS and Archiving Friday,

April 24th, from 12 to 14 (EST)


Content Curation for Business

Level 3 - Marketing, Distibution, Monetization Friday,

May 15th, from 12 to 14 (EST)  

Time: 
From 12:00 to 14:00 EST (Eastern Standard Time) 

Price: 
Cost whole course: $249/person Discounted early-bird tickets are available for those who buy in advance. 

Individual classes: $99


  
Includes also:

Audio-video recording

PDF of presentation materials  

One 30-min consulting session with Robin Good  
(very limited seats - 7 still available)
(first-come first-serve basis)  



Tickets and more info:

https://www.eventbrite.it/e/biglietti-content-curation-from-a-to-z-master-class-with-robin-good-15433946349 

  


  
For more information or details contact: Ludovica.Scarfiotti@robingood.com




Caren Taubman Glasser's curator insight, March 6, 11:43 AM

@Robin Good always has great information.  Check out his online classes to learn what you need to know about content curating.

Gonzalo Moreno's curator insight, March 6, 3:42 PM

There's always teachers, and MASTERS, like R.Good!
:)

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Is social media really a waste of time? Harvard professor gets it wrong

Is social media really a waste of time? Harvard professor gets it wrong | The Perfect Storm Team | Scoop.it
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Via Dr. Susan Bainbridge
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Joseph McCaleb's curator insight, March 10, 9:48 AM

social media has value "in building relationships with customers, offering responsive technical support, and engaging efforts to establish a sustainable base of consumer advocates."

Alex Grech's curator insight, March 11, 6:01 PM

As usual, these things are never in black and white.  Looking for a direct, linear relationship between social media 'marketing' and the bottom seems equally flawed. 

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12 Easy Steps to Massive Business Success With Pinterest

12 Easy Steps to Massive Business Success With Pinterest | The Perfect Storm Team | Scoop.it
70 million people can't be wrong. Use the power of Pinterest to grow your business now.

Via Bonnie Burns
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Gina Tucker's curator insight, March 9, 8:18 PM

Pinterest is a valid source of leads! monitor all your social channels to access your audience at every opportunity. 

Jakarta Web Developer's curator insight, March 21, 4:44 PM

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

Marco Favero's curator insight, March 21, 7:25 PM

aggiungi la tua intuizione ...

Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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6 Ways to Make Money With Advertising on Your Blog and the Websites To Help You

6 Ways to Make Money With Advertising on Your Blog and the Websites To Help You | The Perfect Storm Team | Scoop.it
Google Adsense is often a key source of income for bloggers. But it may not be effective. Here are 6 other ways to make money with advertising on your blog

Via Kamal Bennani
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Rescooped by Stan Smith from digitalNow
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4 Tips for Marketing to Customers Who Use Multiple Social Media Networks

4 Tips for Marketing to Customers Who Use Multiple Social Media Networks | The Perfect Storm Team | Scoop.it
An excellent report by 140 Proof and IPG Media Lab related findings from a survey of 500 online and mobile users ages 18-59.

Via Don Dea
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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How to Optimize Twitter for Local SEO

How to Optimize Twitter for Local SEO | The Perfect Storm Team | Scoop.it
Next to your own website, your business’ social media presence is your greatest tool online and knowing how to optimize Twitter for local SEO is something that you need to know and take advantage...

Via Kamal Bennani
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Venkatesh Iyer (venkyiyer.com)'s curator insight, March 15, 10:36 PM

Good guidance here.

Aris Jerahian's curator insight, March 16, 1:18 PM

Have you considered social media platforms when you optimize for local SEO?

Jeri Denniston, SMP [LION]'s curator insight, March 16, 7:23 PM

Great tips in this article to tweak your Twitter profile and posts for better SEO.

Rescooped by Stan Smith from Public Relations & Social Media Insight
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5 Tips On How To Improve Your Content Marketing Strategy With Social Media

5 Tips On How To Improve Your Content Marketing Strategy With Social Media | The Perfect Storm Team | Scoop.it
When it comes to content marketing, social media is indispensable – it not only helps marketers to better understand their target audience, but also provides a whole wealth of analytics tools to measure the response to content, suggesting possible...

Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 9:43 AM
Here are five social marketing basics.
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How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | The Perfect Storm Team | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Via Ivo Nový
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | The Perfect Storm Team | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via John van den Brink, Ivo Nový
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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How to Create Visual Relationships With Contrast & Similarity

How to Create Visual Relationships With Contrast & Similarity | The Perfect Storm Team | Scoop.it
The difference between contrast and similarity may be straight forward, but there are subtle differences that can help lift your web design says Jerry Cao

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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | The Perfect Storm Team | Scoop.it
There are so many metrics on social media that it's hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore

Via Kamal Bennani
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massimo milita's curator insight, March 24, 6:02 PM

risorsa utile, da leggere

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The Definitive List of Social Media Marketing Tools

The Definitive List of Social Media Marketing Tools | The Perfect Storm Team | Scoop.it
This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories.

Via iNeoMarketing
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Richard Guha's curator insight, March 24, 10:14 AM

We do not carry out enough analysis of social media, yet there are plenty of opinions. It is time this changed.

Kim Harris's curator insight, March 24, 5:47 PM

Great social media marketing resources and well organized...

Firstpoint Marketing and Communications's curator insight, March 27, 8:06 AM

Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.

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13 Easy-to-Use Tools for Creating Killer Visual Content

13 Easy-to-Use Tools for Creating Killer Visual Content | The Perfect Storm Team | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

 

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
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You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google

You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google | The Perfect Storm Team | Scoop.it




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Robin Good's curator insight, March 23, 3:22 PM



Matt Rosoff writes on Business Insider UK:

"A lot of people think Google Search is like a map: An objective guide to the best and most important material on the internet. It's not.


Google Search is the most important product of a very wealthy and successful for-profit company. And Google will use this product to further its own commercial ends." (Not to help people find the most relevant info to their own learning needs.)


This is an excellent article that should be read a couple of times slowly to remind oneself of Google key aspirations and limits.


In it, the author illustrates with relevant references how Google uses whatever means it has to further the interest and revenues generated by its search engine ad business (AdWords / AdSense).

 

It also highlights, that like any other dominant, monopoly-like company it risks of being challenged in courts around the world, and this is "what Google desperately wants to avoid. If a government body issues a formal legal ruling that Google Search is an anticompetitive monopoly that needs to be regulated, it opens the floodgates".

Meanwhile Google Search is and will be increasingly challenged by smaller but more relevant, specialist search engines, like Amazon or Yelp.


But Google, hungry by its profit-driven goals, keeps also increasing the amount of information it provides itself inside search results, versus original content and resources that are out there on the web.


In four years time Google has doubled the amount screen real estate that it uses to promote its services or ads.


All of this to say, that Google is a for-profit company and not a humanitarian endeavour built and maintained to provide a true guide to the best information available online. 




For whoever has the interest, passion and skills to search, filter and organise information this is important news. 

There's an opportunity to provide higher quality, better vetted information results than Google presently does. At least in some areas. 

If Google is too busy about serving ads and pushing its own services, there will have to be someone else who can provide to Google, or other search engines, trusted quality search results on specific subject matters. 


As for Google there is one area where it cannot really compete with talented humans: trust. 


True information curators, of the expert kind, may indeed become in great demand in the near future. And personal trust will determine which one you and I will rely on. Whether Google will exist or not.



Right to the point. Informative. 9/10


Full article: http://uk.businessinsider.com/google-is-not-a-charity-2015-3 

Stephen Dale's curator insight, March 24, 4:54 AM

Put simply - Google (and for that matter any commercial search engine) may skew search results to promote their own commercial interests. The question to ask yourself is "are the (search) results good enough?" - I'd say in Google's defence "yes they are".

 

Reading time: 5mins

Ian M Cooper Cole, JFS Marketing Consutants's curator insight, March 27, 8:13 AM

This is so true, we all think we can rely on Google as a credible source. But they use an arbitrary algorithm which is created and constantly modified by a an insular team of silicon valley kids.

Their primary motivation is profit for Google, not our well being or enlightenment. Google has double the amount of advertising space on their search page in tha last 4 years.

The algorithm says new is better than old information, which may be true when it comes to searching "plane crash" but for "thanksgiving turkey recipes" ?

This is a good read.

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Millennials Rely On Social Media For News

Millennials Rely On Social Media For News | The Perfect Storm Team | Scoop.it
Today's younger generation has a reputation of being glued to the cellphones and tablets. It's where they chat with their friends, find out the latest hot spots in town and, believe it or not, keep up with the world. In their own way, of course.

Via Dr. Susan Bainbridge
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Stephen Dale's curator insight, March 18, 6:03 AM

Probably not news to most of us (no pun intended), since it seems to me that millennials thrive on immediacy of news, and attribute well served by social media. The desire (or even recognition) for accuracy, or journalistic insight, appears to be less important. But maybe my perspective is influenced by my 17-year career at Reuters, where accuracy always took precedent over timeliness. 


Reading time: 3 mins

Russell R. Roberts, Jr.'s curator insight, March 20, 4:17 AM

Savvy broadcast and media companies are putting more emphasis on social networks to keep the public informed.  Recent studies have shown that the "younger generation" will keep up with the news and public events if they are presented well on social media.  Even print outlets such as newspapers and magazines are publishing digital editions to appeal to younger audiences equipped with social media tools.  The communications future has arrived!  Aloha, Russ.

Nedko Aldev's curator insight, March 23, 4:00 AM

 

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15 Clever Examples of Interactive Print Ads

15 Clever Examples of Interactive Print Ads | The Perfect Storm Team | Scoop.it
Check out the creativity of these interactive print advertisements.

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How To Tackle Content Marketing On A Budget

How To Tackle Content Marketing On A Budget | The Perfect Storm Team | Scoop.it
Trying to launch your website on a shoestring? Then you'll need to check out our guide to content marketing on a budget

Via Kamal Bennani
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How to Learn Social Media Marketing: 15 Blogs for Beginners

How to Learn Social Media Marketing: 15 Blogs for Beginners | The Perfect Storm Team | Scoop.it
Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media plat…

Via Riaz Khan
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15 Top Websites to Find Free Images For Your Content Marketing

15 Top Websites to Find Free Images For Your Content Marketing | The Perfect Storm Team | Scoop.it
Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task.
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