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Is Pheed The Future Of Social Media?

Is Pheed The Future Of Social Media? | The Perfect Storm Team | Scoop.it
We’re always searching for the next greatest social network that has what it takes to compete with the likes of Facebook, Twitter, YouTube, or Instagram -- and Pheed might just be that platform

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Building Your Business Using Social Media Marketing
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21 Social Media Tools for Smart Marketers

21 Social Media Tools for Smart Marketers | The Perfect Storm Team | Scoop.it
Value your time online? Of course you do! Take back your day and time with these 21 social media tools for smart marketers.
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5 Ways B2B Marketers Use Facebook

5 Ways B2B Marketers Use Facebook | The Perfect Storm Team | Scoop.it
Do you need to connect with other businesses on Facebook? Discover how top B2Bs use Facebook to reach and create relationships with business prospects.
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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | The Perfect Storm Team | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process

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janlgordon's curator insight, January 11, 11:43 PM

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | The Perfect Storm Team | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best

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janlgordon's curator insight, January 9, 8:30 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

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8 Advanced Tips for YouTube Search Optimization

8 Advanced Tips for YouTube Search Optimization | The Perfect Storm Team | Scoop.it

Neil Patel: 'YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.


Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results. 


If you watch videos on Facebook, there’s a pretty good chance it’s a Facebook video (even though Facebook is fighting back).

YouTube videos are everywhere. 


And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snapchat is.


Here some of the advanced ways to increase your YouTube search visibility'.


Read More: https://www.quicksprout.com/2017/01/09/8-advanced-tips-for-youtube-search-optimization/


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Drew McGregor (DMC)'s curator insight, January 11, 2:07 AM
I've heard some people saying that FaceBook Live is stealing viewers from YouTube. WHAT? While Facebook Live is a great addition to the platform Googles playground is so much bigger. With Google having the larger audience YouTube gets a tremendous boost simply because YouTube videos will always show up in Google searches. Furthermore, if you are searching for a how to video, I don't think it is very practical to be waiting for a Facebook Live Stream.
 
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30 Behaviors That Will Make You Unstoppable

30 Behaviors That Will Make You Unstoppable | The Perfect Storm Team | Scoop.it
A lot of people are good at what they do. Some are even elite. A select few are completely unstoppable.
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Stan Smith's insight:
I shared this same article a few days ago on Facebook and one of my Twitter accounts. It is well worth reading.
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Anita's curator insight, January 8, 1:13 PM
Great reminders for 2017 and a few additions.
Impellium's curator insight, January 9, 11:44 AM

Don't think ,  know and act... If you need permission, you probably shouldn't do it...Awesome !

Imrana Rana's comment, January 9, 7:51 PM
http://serialkeypro.com/windows-8-1-product-key-plus-activation/
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The skill you need now: presentation literacy

The skill you need now: presentation literacy | The Perfect Storm Team | Scoop.it
TED curator Chris Anderson discusses the transformative power of speaking to an audience from the heart.

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Be Original With Your Content

Be Original With Your Content | The Perfect Storm Team | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.

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janlgordon's curator insight, January 5, 11:32 PM

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 6, 10:52 AM
thanks @massimo facchinetti for this.
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5 Ways to Grow Your Business Through Social Media

5 Ways to Grow Your Business Through Social Media | The Perfect Storm Team | Scoop.it
Maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though--growing your business through social media is very possible.
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donhornsby's curator insight, January 3, 4:06 PM
(From the article): Creates a unique voice. A brand is a crucial part of a business; it creates a particular image that people bear in mind and associate certain values with. Having a strong social media presence naturally creates a unique voice through which a company can engage with their audience, who will appreciate the content more than ever. A bland presence does nothing whatsoever for a company, so have a bit of personality when managing social media. The effects on overall operations can be staggering. Timothy Olmstead, a Manassas divorce lawyer, says, "With so many law firms competing for clients, social media is the ideal platform to highlight the unique qualities of your firm. Legal professionals that want to develop a specific brand or reach a specific clientele now have more control than ever, through social media marketing."
 
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Tapping Into Digital Disruption

Tapping Into Digital Disruption | The Perfect Storm Team | Scoop.it
Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace

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janlgordon's curator insight, December 29, 2016 10:34 AM

I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.

 

Understand digital disruption instead of avoiding it

 

Are You Ready for New Technology?

 

We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.

 

Jantsch explains what technology means to your business and how to keep up with the pace.

 

Here's what caught my attention:

 

  • In ten years we will see less cashier workers, travel agents and social media managers. It's time to move forward into the next decade of digital influence.

 

  • The new trend is a virtual office without a large number of employees. As a result there are better products and services being delivered.

 

  • People are getting older and living longer. This opens up a whole new industry in the medical field in both care and technology.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/R2SC307wZnX

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | The Perfect Storm Team | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!

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janlgordon's curator insight, December 27, 2016 8:27 PM

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
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Curatti Best Articles of 2016 – Part Two

Curatti Best Articles of 2016 – Part Two | The Perfect Storm Team | Scoop.it
The second of 3 retrospectives where we thank our great Curatti contributors who wrote 2 or more articles this year.

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janlgordon's curator insight, December 23, 2016 9:01 PM

This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 8 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/FvcE307q8ZL

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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | The Perfect Storm Team | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know

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janlgordon's curator insight, December 21, 2016 3:58 AM

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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40 Essential Social Media Marketing Statistics for 2017

40 Essential Social Media Marketing Statistics for 2017 | The Perfect Storm Team | Scoop.it
As we start a new year, here is a look at the world of social media marketing statistics to help you create your social media plan for 2017!
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How Quora Can Give Your Business a Boost

How Quora Can Give Your Business a Boost | The Perfect Storm Team | Scoop.it
If you have heard people rave about how Quora works for them, and wonder how you can put together a winning strategy, this article is essentia

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janlgordon's curator insight, January 12, 11:23 PM

I selected this article from Curatti written by Daniel Ndukwu because it provides insights on increasing your website traffic with Quora.

 

How to attract more subscribers for your business.

 

Quora as a Website Lead Generator

 

Driving interested visitors to your website can be enhanced with the right resources. I agree that Quora can help attract more readers.

 

Ndukwu shows you what he discovered after a 30 day challenge and the growth his website experienced.

 

Here's what caught my attention:

 

  • People who share information on Quora come from different backgrounds and knowledge levels. Readers are drawn to interesting and unique answers.

 

  • When launching out onto the knowledge platform you want to plan your approach first. Set up your profile to reflect your niche and level of expertise.

 

  • There are thousands of topics in Quora and more being added each day. Choose and follow the ones that make the most sense to your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/3Tu1307XxwE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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6 Instagram Tools to Improve Your Social Media Marketing

6 Instagram Tools to Improve Your Social Media Marketing | The Perfect Storm Team | Scoop.it

With over 600 million active users, Instagram is now a key consideration - not only is the platform buzzing with your target audience, it’s an ideal option for executing your visual strategy. Top brands are successfully using Instagram to boost their brand image, foster follower relationships, and increase revenue. Including Instagram in your digital marketing strategy can accelerate real growth in your business.


There are many options for using visuals in your marketing. A good idea is to establish a plan that aligns with your overall business goals and can be integrated in your overall marketing plan.


Once you get to this point, here are a six tools to help bolster your digital marketing efforts with Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 10:15 AM

Here are six tools to help boost your Instagram marketing efforts.

Website Designing Company in Delhi's comment, January 13, 4:15 AM
Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic]
Website Designing Company in Delhi's curator insight, January 13, 4:15 AM
nice Scoop
 
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4 Best Practices In Social Media Marketing

4 Best Practices In Social Media Marketing | The Perfect Storm Team | Scoop.it
With social media a big part of our lives, it's important to understand how it impacts business. Here are four best practices in social media marketing.

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15 Ways to Boost eCommerce Conversions

15 Ways to Boost eCommerce Conversions | The Perfect Storm Team | Scoop.it
The key purpose of any online store is to find ways to boost its eCommerce conversions. Online marketers need to come up with new solutions

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janlgordon's curator insight, January 6, 7:47 PM

I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

 

Learn the best practices of eCommerce in today's competitive online world.

 

Best eCommerce Practices for More Sales

 

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

 

Crayon goes over what changes can be made to your branding and website.

 

Here's what caught my attention:

 

  • The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

 

  • Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

 

  • The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Katherine Crayon.

 

Read full article here: http://ow.ly/Vge3307LKQ2

 

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10 Visual Marketing Tips to Master Social Media Engagement

10 Visual Marketing Tips to Master Social Media Engagement | The Perfect Storm Team | Scoop.it
Make the most of your high-quality content by boosting social media engagement and increasing your exposure with these visual marketing tips.

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Drive More Conversions from Your Website Sales Page

Drive More Conversions from Your Website Sales Page | The Perfect Storm Team | Scoop.it
To attract more interested subscribers, your business needs to go beyond your website and offer a compelling sales page for your products or services

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janlgordon's curator insight, January 4, 4:46 PM

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

 

How to build a sales page that goes to work for your business.

 

Add Spice to Your Website Sales Page

 

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

 

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

 

Here's what caught my attention:

 

  • Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

 

  • Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

 

  • Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/2fRf307H4iK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 5, 12:59 PM
thanks @massimo facchinetti for this.
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Context Is King In Marketing

Context Is King In Marketing | The Perfect Storm Team | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Improve Your Small Business Website Design

Improve Your Small Business Website Design | The Perfect Storm Team | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!

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janlgordon's curator insight, December 29, 2016 2:21 PM

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The 12 stages of email marketing’s evolution: Past and future

The 12 stages of email marketing’s evolution: Past and future | The Perfect Storm Team | Scoop.it
Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in 2017.
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6 Reasons Why Everyone Use Video Marketing for SEO

6 Reasons Why Everyone Use Video Marketing for SEO | The Perfect Storm Team | Scoop.it
There's no secret that businesses use video marketing. With today's technology, most, if not all target audiences prefer watching a video to learn new stuff than reading

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donhornsby's curator insight, December 27, 2016 10:27 AM
There will always be advantages when you use video marketing in your business. Again, in this generation, videos are becoming popular for people who are into social media.
 
John Mark's comment, December 28, 2016 11:17 AM
https://printertechnicalsupportphone.wordpress.com/2016/12/20/how-to-resolve-technical-errors-of-epson-inkjet-printer-dial-1800-510-7358/
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Why Social Media Marketing Is About Relationships

Why Social Media Marketing Is About Relationships | The Perfect Storm Team | Scoop.it
This article looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe

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janlgordon's curator insight, December 20, 2016 6:37 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.

 

It's important to connect with your fans and followers instead of just advertising to them.

 

Understand the Right Way to Interact as a Brand

 

Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.

 

Hughes shows how to get to know your audience better in order to provide value and increase sales.

 

Here's what caught my attention:

 

  • "Social now reaches across the whole organisation, not just sales and marketing but human resources, finance, purchasing, research and development, returns, after market, supply chain, etc."

 

  • "Your organisation needs a “top down and bottom up” social strategy that reaches across all departments. Where everybody know what the strategy is, how to interact with customers, the tone of voice and brand message."

 

  • "People are more likely to buy from friends, from people they have a relationship with, people they feel have something in common with, and people they have been recommended. Build relationships on Social and those people are more likely to buy from you."

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image:Multiple sources; origin unknown

 

Read full article here: http://ow.ly/RteF307iiBc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 20, 2016 1:22 PM
thanks @massimo facchinetti
janlgordon's comment, December 21, 2016 11:01 AM
thank you @massimo facchinetti