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Twitter Hashtag, Tweet Chat, & #GetRealChat Video Tutorial

Twitter Hashtag, Tweet Chat, & #GetRealChat Video Tutorial | The Perfect Storm Team | Scoop.it
No more excuses why you can't join the tweeting, hashtag, tweet chat fun! Video tutorial includes overview of hashtags, tweet chats, #GetrealChat, tweetchat.com!
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Building Your Business Using Social Media Marketing
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15 Inspiring & Actionable Social Media Marketing Tips

15 Inspiring & Actionable Social Media Marketing Tips | The Perfect Storm Team | Scoop.it
After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website …
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Here's Why Marketing on Social Media is a Marathon not a Sprint!

Here's Why Marketing on Social Media is a Marathon not a Sprint! | The Perfect Storm Team | Scoop.it
Here are two of the most important things you need to know about social media marketing if you want to generate strong results and ROI
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Blogging Blunders (And How To Avoid Them) [Interview]

Blogging Blunders (And How To Avoid Them) [Interview] | The Perfect Storm Team | Scoop.it
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen

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janlgordon's curator insight, June 16, 6:45 PM

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

 

It's important to understand what makes a good blogger.

 

More Blogging Blunders

 

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

 

  • Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

 

  • Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/3jdj30cFbpV

 

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How Your B2B Buyer Insights Can Improve

How Your B2B Buyer Insights Can Improve | The Perfect Storm Team | Scoop.it
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita

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janlgordon's curator insight, May 30, 3:52 PM

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

 

You can reach your prospects through a better understanding of why customers make a purchase.

 

Exploring the B2B Buyer Journey

 

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

 

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

 

Here's what caught my attention:

 

  • B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

 

  • Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

 

  • Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

 

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Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/JPQr30cap5v

 

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MzamoX's curator insight, June 4, 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
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Increase Engagement on Social Media in 6 Steps

Increase Engagement on Social Media in 6 Steps | The Perfect Storm Team | Scoop.it
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips

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janlgordon's curator insight, May 16, 5:44 PM

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

 

It's important to have a community that is interested in your brand content.

 

Drive Up Your Social Media Conversations

 

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

 

Barker explains how to post content that people will want to respond to.

 

Here's what caught my attention:

 

  • Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

 

  • You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

 

  • Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EH1X30bMJkz

 

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5 Free Instagram Analytics Tools for Marketers

5 Free Instagram Analytics Tools for Marketers | The Perfect Storm Team | Scoop.it
Do you want a better way to analyze your Instagram marketing efforts? Discover five free Instagram analytics tools for marketers.
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How to Join, Participate In and Host Twitter Chats Like A Pro

How to Join, Participate In and Host Twitter Chats Like A Pro | The Perfect Storm Team | Scoop.it
Twitter chats are an amazing way to boost your personal brand and business profile. Here is a step-by-step guide to hosting or joining a Twitter chat.
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5 common misconceptions about social media marketing companies

5 common misconceptions about social media marketing companies | The Perfect Storm Team | Scoop.it
Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Myth 1.  Social Media Marketing Companies only work with Social …
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Avoid These Common Email Marketing Mistakes

Avoid These Common Email Marketing Mistakes | The Perfect Storm Team | Scoop.it
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them

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janlgordon's curator insight, May 11, 4:48 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

 

It's important for your business to have an effective email marketing plan in order to generate more sales.

 

Email Marketing Success Strategies

 

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

 

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

 

Here's what caught my attention:

 

  • In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

 

  • Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

 

  • Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

  

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Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/i9to30bEbYF

 

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How to Avoid Making Your Customers Mad

How to Avoid Making Your Customers Mad | The Perfect Storm Team | Scoop.it
When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue.

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janlgordon's curator insight, May 8, 4:35 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

 

Some words can "add fuel to the fire" when it comes to engaging in customer service.

 

Improve Your Customer Communication

 

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

 

Fabrizio shows you several ways to improve your online communication for better feedback and results.

 

Here's what caught my attention:

 

  • Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

 

  • Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

 

  • Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/y1Cc30bxNuC

 

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Promote Your Business with a Press Release

Promote Your Business with a Press Release | The Perfect Storm Team | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

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janlgordon's curator insight, May 3, 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | The Perfect Storm Team | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

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janlgordon's curator insight, May 1, 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

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Chuck Bartok's curator insight, May 2, 11:07 AM
Goor suggestions
donhornsby's curator insight, May 2, 11:32 AM
Excellent suggestions 
 
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Don't Give Up on Your Blogging

Don't Give Up on Your Blogging | The Perfect Storm Team | Scoop.it
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv

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janlgordon's curator insight, April 27, 7:14 PM

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

 

It takes consistent dedication to make your blog successful.

 

How to Become a Blogging Champion

 

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

 

Sami explains the best ways to keep your focus and stay positive.

 

Here's what caught my attention:

 

  • A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

 

  • Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

 

  • After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/MQ0t30bfb92

 

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Ivon Prefontaine, PhD's curator insight, April 28, 10:22 AM
I think blogging is one good form of writing. I blend it into other forms and reading on a regular basis. They overlap and support each other well. I discovered a niche, which allowed me to be creative and explore being and becoming a teacher. What was essential in blogging for me was the creative element.
Stephen Dale's curator insight, April 29, 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
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20 Social Media Marketing Experts to Follow on Twitter

20 Social Media Marketing Experts to Follow on Twitter | The Perfect Storm Team | Scoop.it
Edgy shares with you 20 social media marketing experts to follow on Twitter, all of whom can help you find the edge you need to grow your presence.
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Your First 1,000 Followers: A Free & Easy Social Media Guide

Your First 1,000 Followers: A Free & Easy Social Media Guide | The Perfect Storm Team | Scoop.it
These popular strategies and tips can help you to get your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram:

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Anita's curator insight, June 27, 11:46 AM
This can be good for your voice / personal brand and your career - if you choose and proceed wisely.
driversedaz's curator insight, June 28, 12:29 PM
For all those new to social media.
 
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How to Ace Content Creation without Being a Writer

How to Ace Content Creation without Being a Writer | The Perfect Storm Team | Scoop.it
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo

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janlgordon's curator insight, June 13, 6:14 PM

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

 

You don't need to be a writing expert in order to create great articles for your blog.

 

Content Writing Success Steps

 

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

 

Ranjan explains how to produce a quality articles that your audience will love.

 

Here's what caught my attention:

 

  • Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

 

  • There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

 

  • Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/nnK430czmyN

 

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Liliana's curator insight, July 12, 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
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4 Industries Thriving From Innovation

4 Industries Thriving From Innovation | The Perfect Storm Team | Scoop.it
Greg Satell discusses industries affected by the Internet of Things innovation. It is a perfect weekend read for all geeks

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janlgordon's curator insight, May 19, 6:41 PM

I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

 

Understanding the affect of innovation and the Internet of things in business.

 

How Technology Has Changed Companies

 

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

 

Satell explains the various changes in technology, and which industries have been affected.

 

Here's what caught my attention:

 

  • Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

 

  • Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

 

  • Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZyzB30bSXXk

 

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Networking: The Essential Antidote To Blogging Alone

Networking: The Essential Antidote To Blogging Alone | The Perfect Storm Team | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support

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janlgordon's curator insight, May 15, 11:42 PM

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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[Infographic] Turn your Social Media Marketing into a profit center 

[Infographic] Turn your Social Media Marketing into a profit center  | The Perfect Storm Team | Scoop.it
Refer to this Infographic to help you build a robust Social Media Marketing Strategy that will transform it into an asset.
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Facebook Engagement: How to Get More Likes, Shares, and Clicks

Facebook Engagement: How to Get More Likes, Shares, and Clicks | The Perfect Storm Team | Scoop.it
How to boost facebook engagement and get more likes, shares, comments, and clicks on your facebook page.
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An 8 Year Old Boy's Lesson in Content Marketing

An 8 Year Old Boy's Lesson in Content Marketing | The Perfect Storm Team | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore

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janlgordon's curator insight, May 12, 1:57 PM

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

 

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

 

Content Marketing Success Story

 

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

 

Aughtmon explains how to produce a great content marketing plan.

 

Here's what caught my attention:

 

  • Do everything you can to please your target market and customers. When you do this your results will be much better.

 

  • A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

 

  • How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

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Improve Your Marketing ROI

Improve Your Marketing ROI | The Perfect Storm Team | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!

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janlgordon's curator insight, May 10, 4:23 PM

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

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janlgordon's comment, May 11, 10:41 AM
Thank you @massimo facchinetti :)
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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | The Perfect Storm Team | Scoop.it
People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way

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Jeff Domansky's curator insight, May 6, 11:58 PM

Good post on what makes a brand shareable on social media

Sagar Bhardwaj's curator insight, May 7, 12:59 AM
Share your insight
Everett Bowes's curator insight, May 11, 12:44 PM

Good post on what makes a brand shareable on social media

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Understanding the Difference Between B2B and B2C in eCommerce

Understanding the Difference Between B2B and B2C in eCommerce | The Perfect Storm Team | Scoop.it
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with yourMore

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janlgordon's curator insight, May 2, 6:26 PM

I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

 

It's important to know how and why customers interact on your business website.

 

The Difference Between Buyer Journeys and Customers

 

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

 

Foster explains what causes your customers to make a purchase and how to improve your approach.

 

Here's what caught my attention:

 

  • In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

 

  • A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

 

  • It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/qqty30bnrJ1

 

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Improve the Quality of Your Followers on Instagram

Improve the Quality of Your Followers on Instagram | The Perfect Storm Team | Scoop.it
Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts toMore

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janlgordon's curator insight, April 28, 6:24 PM

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

 

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

 

How to Have a Quality Following on Instagram

 

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

 

Herman explains how to best grow your profile with the right connections.

 

Here's what caught my attention:

 

  • Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

 

  • Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

 

  • Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Kx1930bhhCU

 

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janlgordon's comment, May 1, 10:44 AM
Thank you @massimo facchinetti