The Perfect Storm...
Follow
Find
7.3K views | +3 today
 
Scooped by Stan Smith
onto The Perfect Storm Team
Scoop.it!

Facebook opens Gifts feature to all users

Facebook opens Gifts feature to all users | The Perfect Storm Team | Scoop.it
Facebook is opening its Gifts feature to all U.S. users, the social network said Tuesday.
more...
No comment yet.

From around the web

The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
Your new post is loading...
Your new post is loading...
Rescooped by Stan Smith from 21st Century Learning and Teaching
Scoop.it!

How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | The Perfect Storm Team | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...

Via Gust MEES
more...
Gust MEES's curator insight, April 19, 10:42 AM

In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...


www.cheapassignmenthelp.com's curator insight, April 19, 11:05 AM
UNIT 3: Customer Service

Unit Code : J/601/1790 QCF Level : 4 Credit Value : 15

Aim

This unit enables learners to gain understanding of customer service policies and the purpose of promoting a customer-focused culture and to gain skills to provide customer service.

Unit Abstract

This unit introduces learners to the principles and objectives of customer service, with a focus on business and services operations, for example hospitality, sports, and travel and tourism. The unit will help learners develop an understanding of the nature of a customer service culture and the principle of quality service in the business and services management environment.

The units will help learners to appreciate how important information gathered from customers is and its relevance to improved delivery of services.

Learners must ensure that their evidence relates to the hospitality industry.

Learning Outcomes

On successful completion of this unit a learner will:

LO1 Understand customer service policies within business and services contexts.LO2 Understand the purpose of promoting a customer-focused cultureLO3 Be able to investigate customer requirements and expectationsLO4 Be able to provide customer service within business and services contexts to meet required standards.Unit Content

LO1 Understand customer service policies within business and services contexts

Policies: policies (structure, use, focus, customer requirements/expectations, product and service knowledge, consultation, confidentiality, customer perceptions and satisfaction, monitor customer service and satisfaction, influences affecting implementation, effective communication)

Quality of service: methods of assessment; customer expectations; standardised procedures; codes of practice; staff levels (staffing levels, staff competency, flexibility, reliability and responsiveness)

Evaluation: purpose; sources of feedback; accuracy; relevance; reliability; validity; methods of data collection; improvements; staff training and development

Hospitality industry: industries within the hospitality industry eg hotels, restaurants, pubs, bars and nightclubs, contract food service providers, hospitality services, membership clubs, events

LO2 Understand the purpose of promoting a customer-focused culture

Communication: types eg verbal, non-verbal body language, written; types of response; use; effect

Customer: central role; customer service culture; identifying and analysing customer requirements and expectations; influences of service provision on customer perceptions

Benefits of improved service: customer satisfaction, repeat business, improved reputation, increased profit

LO3 Be able to investigate customer requirements and expectations

Requirements: sources of information eg customers, staff, management, customer records, past information

Primary research: primary research eg sampling, qualitative, quantitative; interview eg individual, group, survey, observation; contact methods eg mail, telephone, personal

Secondary research: internal eg sales records, yield data, financial information, client databases; external eg government publications, trade journals, periodicals, professional associations, national organisations, commercial data

Satisfaction levels: planning; strategy; assessment of options using researched information; role of the business and services manager; staffing levels; motivating staff; improvements

LO4 Be able to provide customer service within business and services contexts to meet required standards

Types of customers: different age groups eg the elderly, children; different cultural backgrounds; special needs eg physically disabled; satisfied; dissatisfied; under influence eg drugs, alcohol, medication

Customer needs: customer needs eg products and services, urgent, non-urgent, special requirements, quality of service, value for money, cultural, social; trends eg fashion, ergonomic, equipment, training, products and services, consumer protection legislation

Customer service: consultation; advice; personal selling; complaints procedure; reception skills; confidentiality

Guidance

Links

This unit can be linked with the following units in this qualification:

Unit 5: Food and Beverage Operations Management Unit 6: Rooms Division Operations Management Unit 7: The Developing Manager Unit 8: Marketing in Hospitality Unit 13: Conference and Banqueting Management Unit 14: Hospitality Contract and Event Management Unit 21: Small Business Enterprise.

Essential Requirements

The use of appropriate case studies will enhance the relevance of the unit and show how different organisations, both local and national, have developed their customer care policies.

Employer Engagement And Vocational Contexts

Centres should try to establish links with appropriate businesses in order to bring realism and relevance to the unit.

Miguel Damiani's curator insight, Today, 6:27 PM

Excelente infografía...!!!

Rescooped by Stan Smith from Business Tips
Scoop.it!

7 Essential Tools for Online Advertisers

7 Essential Tools for Online Advertisers | The Perfect Storm Team | Scoop.it
With so many advertising management apps available, it can be difficult to know where to invest time and energy. Check out some of the best tools for ad creation and collaboration.

Via TechinBiz
more...
SageRave's curator insight, April 17, 11:32 AM

Just double checking my own list of handy tools.

Rescooped by Stan Smith from Web Marketing and Social Media
Scoop.it!

Infographic: Hidden Facts About How Facebook Is Moderated

Infographic: Hidden Facts About How Facebook Is Moderated | The Perfect Storm Team | Scoop.it
Have you ever wondered how Facebook is moderated? And with the global nature of Facebook, who are these moderators?

The following...

Via Sergio Prior
more...
No comment yet.
Rescooped by Stan Smith from 21st Century Learning and Teaching
Scoop.it!

Trust Me: 55 Ways to Build Trust and Credibility

Trust Me: 55 Ways to Build Trust and Credibility | The Perfect Storm Team | Scoop.it
Trust is as valuable as the water that we drink and the air that we breathe. Here are 55 ways to build trust and credibility.

Via Gust MEES
more...
Gust MEES's curator insight, April 16, 8:38 AM

Trust is as valuable as the water that we drink and the air that we breathe. Here are 55 ways to build trust and credibility.


Minter Dial's curator insight, April 17, 4:38 AM

Build that trust!

Kym Reinstadler, SCN Feature Writer's curator insight, April 17, 2:01 PM

Relationships are built on trust. It’s the foundation of everything we do professionally.

Rescooped by Stan Smith from Blogging Effectively
Scoop.it!

16 Tools Every Social Media Manager Should Use

16 Tools Every Social Media Manager Should Use | The Perfect Storm Team | Scoop.it
15 Tools Every Social Media Manager Should Use http://t.co/MWFM5eFCjs

Via Steven Healey
more...
No comment yet.
Rescooped by Stan Smith from Online Marketing Resources
Scoop.it!

20 Ways to Write a Call to Action

20 Ways to Write a Call to Action | The Perfect Storm Team | Scoop.it

Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

3 Steps To an Effective LinkedIn Relationship Building Strategy

3 Steps To an Effective LinkedIn Relationship Building Strategy | The Perfect Storm Team | Scoop.it
It’s not enough to have a LinkedIn profile and hope the leads will come to you. Implement these 3 steps for an effective relationship building strategy.

Via Kamal Bennani
more...
Penghemat Bahan Bakar's curator insight, April 13, 7:37 AM

http://goo.gl/4nPgtR#penghematbbm I used to try this strategy and it proven to increase traffics and sales.


 

FELICIA PHILLIPS's curator insight, April 13, 9:57 AM

These 3 simple steps can help you build successful relationships on LinkedIn.

CIM Academy's curator insight, April 14, 5:33 AM

LinkedIn can be a very handy tool to network and validate prospect leads.

Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

A Simple Guide to Using Hashtags on Twitter [Infographic]

A Simple Guide to Using Hashtags on Twitter [Infographic] | The Perfect Storm Team | Scoop.it
Learn about the power of hashtags for social media marketing, the basics of how to use one, and a few best practices.

Via Kamal Bennani
more...
No comment yet.
Rescooped by Stan Smith from digital marketing strategy
Scoop.it!

9 Ways to Humanize Your Brand With Social Media

9 Ways to Humanize Your Brand With Social Media | The Perfect Storm Team | Scoop.it

Do you want to build stronger relationships on social media?

Do you know where to start?

Engaging with your social audience on a meaningful level, helps humanize your brand.

In this article you’ll find nine ways to make your brand more human on social media.


Via Kamal Bennani, Maren Alef, malek
more...
Rescooped by Stan Smith from digital marketing strategy
Scoop.it!

5 Tips on Mastering the Art of the Tweet

5 Tips on Mastering the Art of the Tweet | The Perfect Storm Team | Scoop.it
If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with.

Via Ivo Nový, malek
more...
No comment yet.
Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

How to Create an Infographic in Under an Hour [+10 Free Templates]

How to Create an Infographic in Under an Hour [+10 Free Templates] | The Perfect Storm Team | Scoop.it

Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. 

 

Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. 

 

Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...


Via Jeff Domansky
more...
Alfredo Corell's curator insight, April 11, 1:09 PM

You can download 10 powerpoint free templates:

http://offers.hubspot.com/how-to-create-infographics-in-powerpoint


Carmen Ramos's curator insight, April 12, 12:36 PM

Infographiken erstellen einfach gemacht, mit Power Point

Lori Wilk's curator insight, April 14, 10:04 AM

It's great to have tools to make your more #effective and #efficient that allows you to improve your #productivity. Execellent to help us to learn about creating #infographics

 

 

 

Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

Content Marketing Tools A to Z You Can Use in 2015 and Beyond

Content Marketing Tools A to Z You Can Use in 2015 and Beyond | The Perfect Storm Team | Scoop.it

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.

 

The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges.  This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....


Via Jeff Domansky
more...
Marco Favero's curator insight, April 9, 3:04 AM

aggiungi la tua intuizione ...

Yukitoshi Fujimoto's curator insight, April 10, 3:36 AM

コンテント・マーケティングは、けっこう幅の広い概念。記事ではコンテント・プランニング、コンテント・リサーチ、コンテント制作、コンテント・キュレーション等々、カテゴリーがあげられ、それらに関するツールがABC順に45も紹介されています(ここで使用しているScoop it!も入っています)。
ABC順よりも、カテゴリーごとにまとまっていたほうが便利のような気がしますが、カテゴリーでは分かちがたいものもありますからね。(F)

Pau Punseti's curator insight, April 14, 9:50 AM

Diferents eines de la A a la Z que es poden utilitzar per millor la visibilitat del teu negoci a internet

Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | The Perfect Storm Team | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky
more...
Richard D. Hawley's curator insight, April 19, 12:15 PM

This is just Very, Very Cool.! Tons of Info.........

Thorsten Strauss's curator insight, April 19, 12:19 PM

best practice: twitter tools

Willem Kuypers's curator insight, Today, 1:50 AM

Twitter est un outil qui a changé pas mal de choses pour la diffusion de l'information. La preuve est l'ensemble des logiciels et sites qui se sont greffés dessus.

Rescooped by Stan Smith from Business Tips
Scoop.it!

10 Online Marketing Tips that go beyond Twitter and Facebook

10 Online Marketing Tips that go beyond Twitter and Facebook | The Perfect Storm Team | Scoop.it
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective.

Via TechinBiz
more...
No comment yet.
Rescooped by Stan Smith from Web Marketing and Social Media
Scoop.it!

5 Ways To Use Social Media To Drive Leads

5 Ways To Use Social Media To Drive Leads | The Perfect Storm Team | Scoop.it
Would you like to learn some new ways to use social media to drive leads? Ah, the big mystery of social media and how to use it to drive leads. Many ask – how can I better leverage social media for…

Via Sergio Prior
more...
No comment yet.
Rescooped by Stan Smith from Web Marketing and Social Media
Scoop.it!

10 Free Ways to Teach Yourself Inbound Marketing

10 Free Ways to Teach Yourself Inbound Marketing | The Perfect Storm Team | Scoop.it
Want to become a better inbound marketer? Here are 10 free resources that'll help you up your game.

Via Sergio Prior
more...
No comment yet.
Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

33 Content Marketing Influencers You Need to Follow right now!

33 Content Marketing Influencers You Need to Follow right now! | The Perfect Storm Team | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”źz

 

With this in mind, here’s the 33 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry....


Via Jeff Domansky
more...
Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

Rescooped by Stan Smith from Blogging Effectively
Scoop.it!

10 Essential Social Media Tools for Social Media Managers

10 Essential Social Media Tools for Social Media Managers | The Perfect Storm Team | Scoop.it
Arm your social media tool box with these 10 essential social media tools that every social media manager should be using.

Via Steven Healey
more...
No comment yet.
Rescooped by Stan Smith from Online Marketing Resources
Scoop.it!

How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | The Perfect Storm Team | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.

Via Pedro Da Silva
more...
Marco Favero's curator insight, April 14, 2:01 AM

aggiungi la tua intuizione ...

Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Use LinkedIn to Become a Networking Superstar

How to Use LinkedIn to Become a Networking Superstar | The Perfect Storm Team | Scoop.it
The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.

Via Kamal Bennani
more...
Eric Lecoq's curator insight, April 13, 2:07 PM

Become a star with linkedin!

Optimise-U's curator insight, April 15, 4:41 AM

Great networking guide!

carbguif's curator insight, April 19, 9:57 AM

Asi es vente al www.congresocial.com y aprende de expertos en como potenziar tu presencia en LinkedIn

Rescooped by Stan Smith from digital marketing strategy
Scoop.it!

17 of the Best Content Curation Tools to Use in 2015

17 of the Best Content Curation Tools to Use in 2015 | The Perfect Storm Team | Scoop.it
Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources

Via malek
more...
malek's curator insight, April 7, 7:40 PM
  1. Scoop.ItThis tool is incredible because you not only get to curate content but you are also put in connection with other content curators. This helps you gain insight from leaders in various fields, and those within yours. It also gives you the chance to share your information with others to help another curate their own content.
Marco Favero's curator insight, April 8, 4:45 AM

aggiungi la tua intuizione ...

Rescooped by Stan Smith from digital marketing strategy
Scoop.it!

35 Ways to Connect with Anyone Through Social Media

35 Ways to Connect with Anyone Through Social Media | The Perfect Storm Team | Scoop.it

They’re big names. They’re influential. They have an audience. You know who they are. And it would be great if you could connect with them.


Via Neil Ferree, malek
more...
Neil Ferree's curator insight, April 8, 4:48 PM

This is a step-by-step approach to using social networks to build the relationships that will power your marketing. It’s the relationships with influencers that lead to press mentions, shares, links, rankings and traffic.

Rescooped by Stan Smith from digital marketing strategy
Scoop.it!

7 Ways to Use Twitter Lists to Prevent Information Overload

7 Ways to Use Twitter Lists to Prevent Information Overload | The Perfect Storm Team | Scoop.it
Here are seven ways to use Twitter lists to avoid information overload.

Via malek
more...
malek's curator insight, April 11, 3:48 PM

5. Value your partners. Put together a Twitter list of your partners, and send them regular goodwill tweets. If all of your partners are in a list, you are more likely to remember to keep in touch and nurture the relationship.

KB...Konnected's curator insight, April 12, 12:03 AM

Some nice tips. Many could be used by educators.

Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

How The Grid Will Automate Web Design Without Killing The Designer

How The Grid Will Automate Web Design Without Killing The Designer | The Perfect Storm Team | Scoop.it

Can you replace a human designer with artificial intelligence and machine learning? That's the question, more or less, which will likely plague The Grid long after the company launches its new website creation and hosting platform.

The Grid’s sales pitch is that creating a beautiful looking website geared towards your intentions shouldn't be harder than giving it content—images, videos, and text. But it also wants to be able to respond to your shifting demands. Want more people to share your content on social networks? You can indicate that's one of your goals and the site will adjust accordingly....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 9, 11:57 PM

Can AI do great creative design? The Grid hopes so but time will tell.

Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

6 Myths About Word of Mouth Marketing & How It Works

6 Myths About Word of Mouth Marketing & How It Works | The Perfect Storm Team | Scoop.it

What matters most about WoM is the social system, the people involved and their desire to interact about something. Clearly endogenous or self-generating WoM is much more powerful than superficial marketing generated WoM that organisations initiate. This reflects the deep seated human characteristic of talking to each other about a topic which nourishes the interactions with other people.

 

People are highly motivated to share their passions and obsessions with others. We are drawn to identify with a cause. People will chat whatever you do, and sometimes it will be about you, but more often it won’t be. The real reason for WoM is the social interactions around the topic. The subject of discussion provides the oxygen to sustain interactions rather than the purpose of our conversations....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 9, 2:29 AM

Peer-to-peer influence is critical in spreading ideas, products or campaigns. Without visibility a new practice or technology will not spread to the wider population.