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The five jobs of an effective marketing campaign

The five jobs of an effective marketing campaign | The Perfect Storm Team | Scoop.it

We marketers have completely screwed up the definition of “campaign”.

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7 Ways to Improve Your Social Media Engagement

7 Ways to Improve Your Social Media Engagement | The Perfect Storm Team | Scoop.it

 

Do your fans interact with you on social media?

 

Want to spark more engagement?

 

While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog.

 

Here are seven ways to get your audience to talk to you on social media.


Via Ivo Nový
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The science behind posting on Pinterest

The science behind posting on Pinterest | The Perfect Storm Team | Scoop.it

Like on most other social media networks, a consistent sharing strategy is important on Pinterest in order to build your following.

Most marketing experts agree that spreading your Pins throughout the day is a handy thing to do.

And with Pinterest’s recent change to a Smart Feed that personalizes what you see in your account, you can pin pretty much anytime without overwhelming your audience.

 

So what is the best frequency for Pinterest?


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16 Reasons Why People Leave Your Website

16 Reasons Why People Leave Your Website | The Perfect Storm Team | Scoop.it
Are you getting traffic to your website, but very few of those visitors are converting into leads and customers? You might be making one of these mistakes on your website. Here are 16 reasons people leave your site without buying.

Via donhornsby
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donhornsby's curator insight, May 26, 11:16 AM

(From the article): By addressing these issues on your website, you should be see major gains in your website's performance. But these aren’t the only factors that can affect your ability to convert visitors into customers. If you have another tip on an issue you discovered that was causing visitors to leave your site without buying, leave a note describing both the challenge you faced and how you resolved it in the comments section below.

SageRave's curator insight, May 27, 2:19 PM

Let's hope the buy something, first!

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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | The Perfect Storm Team | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment


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Bonnie Burns's curator insight, May 5, 12:14 PM

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

David Fontaine's curator insight, May 8, 9:07 AM

People love lists (Letterman's Top 10, Sport Center top plays, etc). Lucky Friday, here are seven reasons to invest in content marketing. Curious? Have questions? Disagree? Let's talk about it.

Gabor Hava's curator insight, May 27, 9:25 AM

Interested in generating more leads, and enhancing your professional profile? Here are some signs that will make you invest in content marketing

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From the Brothers Grimm: Leadership Lessons For All

From the Brothers Grimm: Leadership Lessons For All | The Perfect Storm Team | Scoop.it
Fairy tales help children to answer basic existential questions, like who am I, what is the good life, where do I belong? Through fairy tales they learn to navigate reality and survive in a world full of ambiguities and dangers.

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Karen Dietz's curator insight, May 21, 12:59 PM

Now here's an unusual piece that makes a lot of great points about the universal truths imbedded in fairy tales, and leadership wisdom.


The article is written by Manfred Kets de Vries of INSEAD. Here's one truth he shares:


"On a deeper level fairy tales can touch on humankind’s deepest fears and desires and be a source of inspiration. By identifying with characters in fairy tales, executives can come to better understand their own internal struggles and turn into more self-aware leaders."


There's more in his discussion of the fairy tale in the leader's journey (and it's not about the hero), and a section on the 5 Deadly Dangers of Leadership.


Go read it now for a different twist on business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

David Hain's curator insight, May 21, 1:15 PM

Interesting leadership take from Manfred Kets de Vries!

Ian Berry's curator insight, May 21, 9:19 PM

Indeed lessons for all in this. I like the 5 leadership dangers particularly the first one about self-knowledge. Everyone can be a leader. Key is being and being requires remarkable self-awareness. The reason most leadership development programs in business schools and organisations fail to produce remarkable leaders is because the focus is on doing more than being.

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40 Inspirational Online Marketing Quotes

40 Inspirational Online Marketing Quotes | The Perfect Storm Team | Scoop.it

Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to stay compelling and helpful. It’s how ibusinesses maintain relevance and add value to our social streams.

 

One of the best places to find inspiration is from other creatives. Reading online marketing quotes from some of the top social media marketers around the globe inspires me to want to work harder, and better. So hopefully these online marketing quotes can have the same effect on you....


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Jeff Domansky's curator insight, November 12, 2014 1:27 AM

Just a little creativity and marketing inspiration with your coffee.

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How to implement WhatsApp messaging into your business

How to implement WhatsApp messaging into your business | The Perfect Storm Team | Scoop.it
While many of us consider WhatsApp a handy way for staying in touch with friends and family, the messaging service with 800 million users is also an incredibly powerful tool for businesses.

Via Kamal Bennani
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Why you Should be Using Twitter Lists - RAW Digital Training

Why you Should be Using Twitter Lists - RAW Digital Training | The Perfect Storm Team | Scoop.it

Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.

Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.

Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list.  Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....


Via Jeff Domansky
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Marco Favero's curator insight, May 9, 6:15 AM

aggiungi la tua intuizione ...

Muhammad Jamshaid's curator insight, May 11, 9:39 AM

http://sms4like.com/when-is-fathers-day/

SENAME Interactive's curator insight, May 13, 12:44 AM
Many people fail to use Twitter List option. It is a wonderful option to segment your followers.
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16 Top Marketing Blogs to Follow in 2015

16 Top Marketing Blogs to Follow in 2015 | The Perfect Storm Team | Scoop.it

Most marketing writing blows.Yeah, I said it. It sucks trying to separate the wheat from the chaff when it comes to reading marketing content online. It takes forever, everything is optimized clickbait, and let’s face it – most of it is rehashed and lousy. That’s why today we wanted to highlight the top marketing blogs on the web right now to get you the information you need and none of the garbage you don’t....


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Jeff Domansky's curator insight, May 10, 1:17 AM
Are you reading these top marketing blogs? Get ahead of the curve with some unexpected finds here.
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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | | The Perfect Storm Team | Scoop.it
Talkwalker

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Jaana Nyström's curator insight, April 28, 8:19 AM

Useful tips here!

Jack-Connor Hinchliffe's curator insight, April 29, 9:51 PM

These hash tag trackers are really interesting. If you use the tools in order to track over multiple websites, it would make research on topics much easier.

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Are Facebook Ads Getting More Popular with Small Businesses?

Are Facebook Ads Getting More Popular with Small Businesses? | The Perfect Storm Team | Scoop.it
Google has long been the dominant advertiser of choice for many small businesses — in part because that’s all we’ve had.
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9 Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!)

9 Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) | The Perfect Storm Team | Scoop.it
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).

For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??

Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.

So where do you begin?

Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!

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Jeff Domansky's curator insight, April 30, 2:06 PM

Really smart tips to get the most from Twitter. Recommended reading for newbies from Post Planner.

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How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day

How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | The Perfect Storm Team | Scoop.it

Recently, I conducted a personal experiment on Twitter to see how I could increase the number of my Twitter followers through a limited number of activities. My goal was to confine the time I spent on Twitter to no more than 10 minutes each day.Based on my experience and the corroboration of others, I created a list that will help you grow your own personal brand on Twitter.

 

At first, you’ll need to spend some time learning the platform and setting up your profile. After that, you don’t need to spend more than 10 minutes a day. Here’s what to do....


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Tom Shaw's curator insight, April 18, 1:17 PM

A must for your personal brand.  A quick read. 

Acharya Narmaada K.R.Das's curator insight, April 20, 1:03 PM
Yes first learn the basic than make yr platform strong.See U follow min 250 people depending on yr need.If possible have one or two Tweeter acc.But don misuse.
Tanya Kerr's curator insight, April 30, 10:21 PM

Handing hints on maximising Twitter as a social media

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How to Make the Most out of Your Google+ Account to Increase Blog Traffic

How to Make the Most out of Your Google+ Account to Increase Blog Traffic | The Perfect Storm Team | Scoop.it

Early this year, Google announced its plans to split Streams and Photos as separate products. Both originally were part of Google+ and still are.

However, Google’s concomitance and stiff upper lip about the future of its social networking platform is infuriating, to say the least.


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How Facebook is Killing the Open Web

How Facebook is Killing the Open Web | The Perfect Storm Team | Scoop.it
The way we use the web is changing. The rise of social networks and apps have created closed silos where people are spending increasing amounts of time, at the expense of the open web.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 26, 10:15 AM

Interesting article, social media is changing the way we find new content.

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Why You Should Get Serious About Social Media Automation

Why You Should Get Serious About Social Media Automation | The Perfect Storm Team | Scoop.it

Social media automation is the best way to earn back your discretionary time. In this post learn 3 benefits to using it and 3 tips for making it more effective.


Via Kamal Bennani
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Sonia Santoveña's curator insight, May 27, 2:17 AM

añada su visión ...

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Lessons “The Art of War” Teaches You About Winning Life Battles

Lessons “The Art of War” Teaches You About Winning Life Battles | The Perfect Storm Team | Scoop.it

 

The Art of War by Sun Tzu is widely regarded by many as not only a “bible” for the battlefield, but also a great source of lessons for life in general.

 

Life in itself is a constant struggle to, if not stay on top, at least make it through daily challenges, while making the most out of our resources.

Subject to personal interpretation, The Art of War can also be a great source of inspiration and guidance to web designers and developers in their work struggles.

 

 

Here are some key takeaways from The Art of War that you can apply in your personal life, work, and your quest for self-improvement:


"Attack is the secret of defense; defense is the planning of an attack."



"He will win who knows when to fight and when not to fight."



"One may know how to conquer without being able to do it."



"Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life."



"Let your plans be dark and impenetrable as night, and When you move, fall like a thunderbolt." "He will win who knows how to handle both superior and Inferior forces." "Ponder and deliberate before you make a move."



"There are not more than five primary colours, yet in combination they produce more hues than can ever been seen."



"Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical."



"If he sends reinforcements everywhere, he will everywhere be weak."



"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."



"Victorious warriors win first and then go to war, while Defeated warriors go to war first and then seek to win"



"There is no instance of a nation benefiting from Prolonged warfare."



"In the midst of chaos, there is also opportunity." "Never venture, never win!"




Final Words

Here’s one more passage from The Art of War for everyone to remember:

 

"If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete."

 

Overall, what The Art of War tells us is that we need to be aware of ourselves and of others. By keeping an open mind to the things that are happening around us, we can make informed decision that will not only help us in our personal lives, but also at work.

 

 

 

Supportive

 

 

 

 

 

 


Via Mhd.Shadi Khudr
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Mhd.Shadi Khudr's comment, May 25, 1:48 PM
Ricard Lloria's comment, May 25, 1:54 PM
You´re allway Wellcome Mhd. Shadi. Have a great monday and the rest week. Hugs
Mhd.Shadi Khudr's comment, May 25, 2:01 PM
Kindest regards
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100 Best Vine Accounts (Viners) of 2015

100 Best Vine Accounts (Viners) of 2015 | The Perfect Storm Team | Scoop.it

This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015.

 

Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 21, 11:57 AM

Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.

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10 Tips For Boosting Your Startup’s Google Ranking

10 Tips For Boosting Your Startup’s Google Ranking | The Perfect Storm Team | Scoop.it

Popular might be an understatement. The latest figures show that Google processes more than 40,000 search inquiries per second which averages out to approximately 1.2 trillion individual searches per year. Getting noticed here is not only a desired outcome, it’s also essential for finding online success.

 

How do you make it happen? How do you take your startup to the next level in terms of personal branding and search engine rankings? Sometimes thinking creatively can go a long way.

 

Check out the 10 tips below for boosting your startup’s Google ranking while enhancing your overall brand: http://www.business2community.com/startups/10-tips-for-boosting-your-startups-google-ranking-01230922


Via Antonino Militello
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Seven deadly sins of startup social media marketing

Seven deadly sins of startup social media marketing | The Perfect Storm Team | Scoop.it
“Yeah, I made mistakes but…life doesn’t come with instructions.” Sure, it does not. But that’s not the case with social media - there’s certainly some good

Via Level343
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5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC]

5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC] | The Perfect Storm Team | Scoop.it

You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all. With so much conflicting advice out there, what’s a business blogger to do?

Just write, baby.

In all seriousness, as long as your content is good, and appropriate for your readers, you’ll do well. If you’re looking to take things up a notch with your business blog, keep reading.


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10 Content Marketing Hacks You Don’t Want to Miss

10 Content Marketing Hacks You Don’t Want to Miss | The Perfect Storm Team | Scoop.it

Content is an integral aspect of marketing your business and it starts with you – the expert of your industry!

 

The value of content has been proven time and time again. It is well worth your energy to implement a content strategy.

 

Don’t believe in the power of content? A quick Twitter or Google search may change your mind. The ROI on an effective content strategy has been proven. This stuff really works! Take a look at Newscred’s “50 Stats You Need To Know About Content Marketing”, if you’re still second-guessing the benefits....


Via Jeff Domansky
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Willem Kuypers's curator insight, May 11, 2:07 AM

On commence à hacker le content marketing ...

Shiv kumar's comment, May 11, 5:05 AM
http://mcdonaldsblog.in/?p=279
Amelia Paro's curator insight, May 15, 2:20 PM

Maketing content and marketing stats in one article?! I think I've found my happy place.....

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15 Google Marketing Tools You Should Be Using

15 Google Marketing Tools You Should Be Using | The Perfect Storm Team | Scoop.it
Are you taking advantage of these essential Google marketing tools?

Via Jaana Nyström
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Jaana Nyström's curator insight, February 22, 9:23 AM

Google is more than just a search engine. So much more. 

In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you're a marketer. So we decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.

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3 Tips to Better Use the Social Networks You Use Every Day

3 Tips to Better Use the Social Networks You Use Every Day | The Perfect Storm Team | Scoop.it

Many people are unintentionally neglecting amazing networking opportunities online. As social media becomes more and more globalized, we have network access that the generations before us would have loved to have.  It is often said that you are only as strong as your network and, whether we believe that to be true or not, why risk it?  Finding people in the digital world is simple, reaching out to them can be scary, but finding out how to contact them is easy. There are many ways to network online that almost everyone has access to and can help you build your personal network.  


Via Brian Yanish - MarketingHits.com
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SageRave's curator insight, March 21, 6:07 PM

3? I bet there are more where these 3 tips came from!

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Free Images: Free Stock Photo Websites to Find High Resolution Images

Free Images: Free Stock Photo Websites to Find High Resolution Images | The Perfect Storm Team | Scoop.it

Where can I find free images online?” is often the widely asked question by new bloggers (or seasoned bloggers). If you are one among them, this post is exclusively for you where I’m going to share few free stock photo websites to find HIGH quality images.

 

And the best part is, you don’t have to give any attribution or credit to the images you use. You can pretty much do anything you want with the images using these free stock photo websites.So are you interested in finding free images? Let’s get started....


Via Jeff Domansky
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Sally Tilley's curator insight, April 27, 5:58 PM
Thank you!!
Wendy Zaruba's curator insight, April 28, 12:47 PM

Here are some great sites to find FREE Photos ~ Check them out!

Tina Jameson's curator insight, April 30, 7:22 PM

I'm not going to encourage anyone not to give attribution or credit for the images - however always useful to have good sources of free to use images.  Important that students learn that the pictures they find and want to include in presentations have to be sourced and cited appropriately.