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Why The New Pinterest Contest Rules (Mostly) Make Sense

Why The New Pinterest Contest Rules (Mostly) Make Sense | The Perfect Storm Team | Scoop.it

Once the Wild West with its lack of restrictions on contests, Pinterest has new marketing guidelines for businesses that clamp down on certain types of promotions and sweepstakes.

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How to create SEO-friendly content

How to create SEO-friendly content | The Perfect Storm Team | Scoop.it

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. 

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.

Here's how to create content that both your audience and search engines will enjoy.

Read More: https://searchenginewatch.com/2017/03/22/how-to-create-seo-friendly-content/

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Antonino Militello's curator insight, March 23, 12:51 PM
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Attract Readers To Your Blog with Images [Infographic]

Attract Readers To Your Blog with Images [Infographic] | The Perfect Storm Team | Scoop.it
Blog posts should use images effectively to attract readers to their post, and once there, how to retain them by helping to explain the subject better.

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janlgordon's curator insight, March 21, 7:57 PM

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with stand-out visual images in your blog posts.

 

Capture the reader's attention with eye-catching graphic images.

 

How Your Content Can Stand Out with Images

 

You can keep your audience interested in reading your posts by capturing their attention right away. I agree that great images will help you achieve just that.

 

Elliott explains how to use images effectively in your blog posts in order to attract more readers.

 

Here's what caught my attention:

 

  • Both colorful and vibrant pictures can really help your blog posts stand out. These are both attractive and inviting for the reader.

 

  • Sometimes you don't need a lot of text in your articles when you use the right images. A picture can convey the right message for your audience.

 

  • Include words over your images to help them be more striking. This is especially true with text that resonates with your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/wPHa30a8hTh

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Create Social Media Graphics That Spread Like Wildfire

How to Create Social Media Graphics That Spread Like Wildfire | The Perfect Storm Team | Scoop.it
Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.
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How to Start Crushing Your Instagram Game

How to Start Crushing Your Instagram Game | The Perfect Storm Team | Scoop.it
If you use your Instagram account as a main online portfolio for your photography, it's important to make sure you're presenting your work and skills well.
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7 Marketing Lessons You Can Learn From an Unlikely Source

7 Marketing Lessons You Can Learn From an Unlikely Source | The Perfect Storm Team | Scoop.it
Thought leaders from this industry share insights into how virtually anyone can build a sizable following and generate real results.
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Turn web links into visually appealing newsletters, web pages and website embeds

Turn web links into visually appealing newsletters, web pages and website embeds | The Perfect Storm Team | Scoop.it

Elink is an content marketing tool to curate and publish email newsletters and web pages in minutes.


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12 Business Branding and Email Tools

12 Business Branding and Email Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management

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janlgordon's curator insight, March 15, 5:56 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

 

Reach your full potential online with these great resources for business.

 

12 Great Business Tools for Branding and Email Marketing

 

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your company a more successful one.

 

Here's what caught my attention:

 

  • Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

 

  • Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

 

  • Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://curatti.com/business-branding/

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Angela Cain's curator insight, March 19, 1:39 PM

Need help managing emails & making your #business run more effectively?

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | The Perfect Storm Team | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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The Infographic that Will Revolutionize Your Approach to Content Creation

The Infographic that Will Revolutionize Your Approach to Content Creation | The Perfect Storm Team | Scoop.it

Rise of Interactive Content
We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone. 

In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too. 

These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you. 

Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :). 


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How to Gather Content Ideas With Reddit

How to Gather Content Ideas With Reddit | The Perfect Storm Team | Scoop.it
With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research

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janlgordon's curator insight, March 8, 7:29 PM

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

 

Use Reddit to find topics your audience will love.

 

How Reddit Can Help You Find Better Content

 

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

 

Kakkar shows how to effectively use this platform for your content strategy.

 

Here's what caught my attention:

 

  • There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

 

  • Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

 

  • One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/cUEM309J8gD

 

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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | The Perfect Storm Team | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.

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janlgordon's curator insight, March 6, 11:26 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Add Video to Your Social Media Marketing

How to Add Video to Your Social Media Marketing | The Perfect Storm Team | Scoop.it
Want to add video to your social media marketing mix?Wondering how to get started?Understanding what types of video work best on each social network will help
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An Influencers Huge Online Audience Means Nothing If All Their Followers Are Robots

An Influencers Huge Online Audience Means Nothing If All Their Followers Are Robots | The Perfect Storm Team | Scoop.it

Anyone can have impressive numbers. You can buy followers, email lists, likes, comments, even website visitors.

 

Unfortunately, all of the questions are about numbers. Just numbers. Instead, they should be about the people behind the numbers because there is a big difference between 1,000 real, engaged, and loyal fans and 100,000 robots.

 

So, if you're a brand (or someone looking for a person to add value to your online summit) stop looking at numbers. It's time to look beyond vanity metrics to start seeing a possible return on investment for working with online influencers.


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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | The Perfect Storm Team | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner

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janlgordon's curator insight, March 22, 5:15 PM

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, March 23, 10:25 AM
Blogging is and has been a rewarding effort .

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The Importance Quality Metrics for More Sales

The Importance Quality Metrics for More Sales | The Perfect Storm Team | Scoop.it
When comparing quantity metrics with quality metrics, Certainly, one is easier. But it's the other that will bring you conversions

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janlgordon's curator insight, March 20, 11:42 PM

I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

 

Understanding the outcome of your marketing strategies can help improve your conversion rates.

 

Measuring for Business Success

 

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

 

Caruso explains what quality metrics look like and how this can affect your bottom line.

 

Here's what caught my attention:

 

  • When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

 

  • You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

 

  • If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RzSx30a6f8o

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Edan Joy Gelt's curator insight, March 22, 11:53 PM

What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

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10 Marketing Lessons from Hollywood’s Biggest Box Office Successes

10 Marketing Lessons from Hollywood’s Biggest Box Office Successes | The Perfect Storm Team | Scoop.it
A “box office success” doesn’t earn that accolade by pure luck or merit. The main reason people flock to see a new release in such big numbers is largely due to marketing – a lot of it. A heap of cash goes into driving awareness of a Hollywood release and securing its success – nearly …
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How to Improve Your Social Media Images in 4 Easy Steps

How to Improve Your Social Media Images in 4 Easy Steps | The Perfect Storm Team | Scoop.it
Want to pack a punch into your social media marketing? Incorporate visuals! Here's how to improve your social media images in 4 easy steps.
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Drive More eCommerce Sales with a Better Web Design

Drive More eCommerce Sales with a Better Web Design | The Perfect Storm Team | Scoop.it
If you are running an online store and want to get more clients here are 10 best eCommerce web design hacks for you to increase your sales.

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janlgordon's curator insight, March 17, 4:19 PM

I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

 

The look of your eCommerce website directly affects your business's revenue.

 

Attract More Customers with a Better Website Design

 

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

 

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

 

Here's what caught my attention:

 

  • You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

 

  • A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

 

  • People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

This post was sponsored by Template Monster

 

Read full article here: http://ow.ly/PWPn30a16Ip

 

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Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | The Perfect Storm Team | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use

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janlgordon's curator insight, March 16, 9:41 PM

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Philippa Gasson's curator insight, March 17, 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

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Keep Your Readers with a Great Blog Post Introduction

Keep Your Readers with a Great Blog Post Introduction | The Perfect Storm Team | Scoop.it
Your headline has attracted lots of readers to your blog, but now you need to adapt the post introduction to make them stay to read the rest of the content.

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janlgordon's curator insight, March 14, 9:06 PM

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with a stand-out blog post introduction.

 

The purpose of the beginning part of an article is to capture the reader's attention and draw them into the post.

 

How to Create a Winning Blog Introduction

 

You can keep your audience from leaving your blog by writing intriguing introductions to your content. I agree that it only takes three seconds for a reader to head off to another website.

 

Elliott explains how to write an incredible blog post introduction that will make your audience want to read more.

 

Here's what caught my attention:

 

  • After reading the headline the introduction should clarify it. This is especially important if you do not have a sub-heading.

 

  • Your text should prepare the reader for the rest of the post. They need to know how it will be a benefit to them.

 

  • A good introduction builds trust. It should be a satisfying experience for your audience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/dRf9309URbj

 

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All About Content Distribution

All About Content Distribution | The Perfect Storm Team | Scoop.it
In parts 1 and 2 of "Your Complete Content Plan", we discussed Keyword Research and Content Creation. The final part concentrates on Content Distribution

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janlgordon's curator insight, March 10, 8:04 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content distribution plan.

 

You need to take the content to your audience.

 

How to Use Effectively Distribute Content

 

After keyword research and creating great content you need a good distribution plan. I agree that this is an important next step that should not be skipped.

 

Sharma explains the basics of content distribution that attracts more readers.

 

Here's what caught my attention:

 

  • Find a good guest posting platform to display your published posts. These should be relevant to your niche and have a large audience.

 

  • If you want to republish your original content there are several networks you can do this on including LinkedIn, Medium, and other blogs..

 

  • In order to re-purpose your content choose to an audio version, video, slide or infographic. Drive syndication through your email, RSS feed, forums, groups, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RBZ1309NN6v

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How Poor Website Performance Can Reduce Sales

How Poor Website Performance Can Reduce Sales | The Perfect Storm Team | Scoop.it
This article by Wade Harman looks at the effects that poor website performance may have on your company's bottom line. It's certainly cautionary reading

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janlgordon's curator insight, March 9, 11:39 PM

I selected this article from Curatti written by Wade Harman
 because it shows you how your website performance can impact your influence and sales.

 

Your landing page directly affects your business's bottom line.

 

Your Website May Be Lagging Behind

 

To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.

 

Harman provides an explanation on how this can directly affect your bottom line.

 

Here's what caught my attention:

 

  • A website that crashes due to a lack of scalability will lose customers. This is enough to send them shopping at the competition instead.

 

  • You can go out of business if too many potential buyers are leaving. This will impact your marketing campaign as well if you're not keeping up with the demand.

 

  • A poorly run website could lose loyal customers. Repeat buyers are the bread and better to many online businesses.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/zc3X309LBDL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Long Form Content Can Improve Your Strategy

Long Form Content Can Improve Your Strategy | The Perfect Storm Team | Scoop.it
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form

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janlgordon's curator insight, March 7, 9:08 PM

I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

 

Why long form content is well received by your audience.

 

Long Form Content Success Strategies

 

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

 

Kramer explains the impact of long form content on your blog.

 

Here's what caught my attention:

 

  • Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

 

  • Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

 

  • It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/iNl2309GWns

 

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Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: How The Power Of Commenting Benefits Bloggers | The Perfect Storm Team | Scoop.it
There is nothing quite so satisfying as finding someone has commented on your blog. This post reveals why commenting benefits commenters (Video interview)

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janlgordon's curator insight, March 5, 1:09 AM

In our latest Curatti interview, Alice Elliott talks about all aspects of blogging, including blog commenting.

 

 

"In the interview I mention my commenting book and my latest 90 Days Challenge to Commenting Mastery. Now I don’t usually plug my own stuff, but once you’ve read the rest of this post and realise you need to perfect your commenting skills, this is a great place to start."

 

Elliott covers the benefits of commenting even for the non-blogger in order to build your network and influence.

 

She writes: "commenting can be a great way to hone in on your writing skills. Just like Twitter, you have a limited space to have your say. But even though it’s a bit more than 140 characters, there’s still a knack to writing a comment that is meaningful, proactive, readable and suitably enthusiastic enough to be accepted and welcomed."

 

Watch the full video here.

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How Bite-Sized Content Can Capture Attention

How Bite-Sized Content Can Capture Attention | The Perfect Storm Team | Scoop.it
In this article, the concept of atomization is used to describe producing bite-sized content from larger articles or reports, and why it works

Via janlgordon
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janlgordon's curator insight, March 2, 5:36 PM

I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

 

Why bite-sized content is effective in getting your message out.

 

Publish Smaller Articles to Attract More Readers

 

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

 

Kramer explains the impact of bite-sized content on your blog.

 

Here's what caught my attention:

 

  • The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

 

  • Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

 

  • As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of https://maierlawgroup.com/

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Read full article here: http://ow.ly/nhqx309xaug

 

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janlgordon's comment, March 3, 11:59 AM
thank you @massimo facchinetti :)