Changing demographic trends are altering the American economic landscape in ways that will affect the economy for years to come. The aging of Baby Boomers and the emergence of Millennials are two of the biggest demographic developments in America today.
Thanks to FedEx Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.
There are two components to competing with Amazon:
* 4Cs. * Everything Is Everything.
Four Cs Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.
You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.
You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.
Everything Is Everything We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.
You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling to sacrifice and support you, your brand and ideas.
There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating images. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every day.
But simply having great images is not enough.Unfortunately your photos and images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching online to find out the correct dimensions for Facebook, Twitter, Instagram etc.
Wouldn’t it be useful if all this information was in one place? Thankfully the team at Setupablogtoday have done that in this easy to follow cheat sheet.
Whether you are an experienced Social Media Marketer or a novice this handy reference guide lists the dimensions for the images which the major social networks want you to use, as well as a few handy tips for selecting the perfect image for your profiles....
'Keyword strategy has changed quite a bit. In this, we don’t plaster a site with keywords as much as we define the relevancy of high search volume terms, the content type that we have to create to captivate our audience, and finally how and who we will market that topic to.
Pondering all of this, I thought it was a great change to compare keyword strategy within these two points in time and allow me to shed some ideas on how you can get in the "now" with your keyword strategy.
Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now'.
Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.
In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion.
The infographic below was created to help you create awesome visual content, and develop a plan that results in a positive ROI.
Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.
5 Critical Success Factors For When Your Web Redesign
Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.
This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.
We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.
This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.
Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.
The New Ecommerce We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.
The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.
Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.
Internet of Things (IoT) is transforming family life through the wireless connection of devices in the home, such as smart meters and security systems, helping to save money and increase peace of mind.
The IoT report and highlights that approximately one in four people in Germany, Japan, the UK and the US already own a connected device such as a smart meter (28 percent), security system (23 percent), lighting system (23 percent), or health monitor (23 percent), underscoring the growing impact of wireless connectivity and the Internet of Things on the lives of consumers.
The research also indicates that the uptake of connected devices is set to grow rapidly over the coming years, with 89 percent of all respondents confirming that they would like all of their household devices to be seamlessly connected together in the future.
Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.
We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....
Storytelling is the communication of human experiences in words, images, and sounds. From its origins around the camp fire, to modern-day literature and film, storytelling has continually evolved as a tool for communicating experiences and traditions from one generation to the next. In marketing, storytelling has the power to engage target audiences on an emotional…
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.