According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%. One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.
The last two years have brought a lot of changes to B2B marketing. But, as per usual, Google is on top of it. They surveyed 3,000 B2B consumers about their research and purchase habits, and how they use digital channels like search, mobile, and video throughout the process. Not surprisingly, 89% of B2B researchers use the internet during the path to purchase. The rest of the findings, however, may be a little unexpected. Check them out....
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.
To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....
Today's younger generation has a reputation of being glued to the cellphones and tablets. It's where they chat with their friends, find out the latest hot spots in town and, believe it or not, keep up with the world. In their own way, of course.
Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions: What is my audience looking for? What kind of content is relevant? How do I attract my audience and engage?
Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding.
Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.