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Businesses should avoid this big holiday greeting mistake

Businesses should avoid this big holiday greeting mistake | The Perfect Storm Team | Scoop.it
Many businesses make a common mistake around the holiday season, says Ian Altman,...
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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Rescooped by Stan Smith from Entrepreneurship, Innovation
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Apple is Playing the Long Game with VR - And It May Work

Apple is Playing the Long Game with VR - And It May Work | The Perfect Storm Team | Scoop.it
Apple doesn't have an HMD on the market yet, but that doesn't mean they aren't working on something. We think they're just playing the long game.

Via Marylene Delbourg-Delphis
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Why 90 Percent Brands Fail on Social Media

Why 90 Percent Brands Fail on Social Media | The Perfect Storm Team | Scoop.it
I love digital marketing. So, every time I meet a business executive or owner, the conversations veers to social media. They ask me the inevitable question, “How can I sell my products on social

Via malek, John van den Brink
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How to effectively prioritize and amplify SEO content

How to effectively prioritize and amplify SEO content | The Perfect Storm Team | Scoop.it
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | The Perfect Storm Team | Scoop.it

Neil Patel: If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


 Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content. 


I’m going to share with you six different ways to create tips, many of which are a bit unconventional but can work wonders.


Read More: https://www.quicksprout.com/2016/05/23/6-unconventional-tips-to-create-content-faster/


Via Antonino Militello
Stan Smith's insight:
Interesting stuff.
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Science Says You Shouldn't Work More Than This Number of Hours a Week

Working too much can be counterproductive and even hazardous to your health. You've been warned.
Via Anita
Stan Smith's insight:
Off topic, but pay attention to this. 
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Anita's curator insight, May 23, 3:09 PM
What is the right number of hours for you to work?
cheerfulscorpius's comment, May 26, 12:27 AM

Thats terrific
Walter Gassenferth's curator insight, May 26, 8:35 AM
Interesting post, presenting a useful concept. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com
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A Pessimist Could Save Your Next Project

A Pessimist Could Save Your Next Project | The Perfect Storm Team | Scoop.it
One key takeaway from the Leading to Well-Being: Cultivating Resilience conference is that perhaps the naysayers can contribute positively to the organization.

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Anita's curator insight, May 20, 5:32 PM
Could a pessimist on your team be the "secret" to success?
mabitter's comment, May 21, 2:43 AM
Thats stunning...
laborway's comment, May 21, 6:02 AM
astonishing
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7 Steps to Take Before Paying for #SocialMedia Advertising

7 Steps to Take Before Paying for #SocialMedia Advertising | The Perfect Storm Team | Scoop.it

It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.


Via Daniel Watson, Ricard Lloria, malek, John van den Brink
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Daniel Watson's curator insight, May 18, 12:00 AM

 

As more businesses move towards advertising their products or services on social media channels, it is timely to warn newcomers to this space, not to just jump in and start spending an an ad-hoc basis.  This is especially important, if one of the key outcome you are seeking, is to direct more traffic to your website in order to increase sales, grow your database, or to simply find out more about your business. This article outlines seven steps you should take to prepare properly, and thereby increase the likelihood of positive outcomes, from any paid social media advertising campaigns that you decide to execute.

Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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Interactive Content: The Good, Bad, and Wicked Cool

Interactive Content: The Good, Bad, and Wicked Cool | The Perfect Storm Team | Scoop.it
Adding interactive features to content is a powerful way to enhance its reach, impact, and performance. You better be prepared – Content Marketing Institute

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What to Post on Your Social Media Accounts?

What to Post on Your Social Media Accounts? | The Perfect Storm Team | Scoop.it
Social media is the best way to get through to your audience - but what do you share to get them keen? Here are some top tips for conten

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5 super-common SEO mistakes content marketers make

5 super-common SEO mistakes content marketers make | The Perfect Storm Team | Scoop.it

Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.


 


Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes:


 


Via Brian Yanish - MarketingHits.com, John van den Brink
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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | The Perfect Storm Team | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.

Via Karen Dietz, John van den Brink
Stan Smith's insight:
Make absolutely certain the story is not a fable before you use it though.
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Karen Dietz's curator insight, May 6, 10:47 AM

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Moo Marketing

Moo Marketing | The Perfect Storm Team | Scoop.it

Moo Marketing - What to Steal From Moo.com

Moo Marketing shares 3 reasons you should read How Design's interview with Moo.com's Chad Jennings: fun, inspiration and best unboxing experience on earth.


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11 Tools That Will Save You Time with Content Marketing

11 Tools That Will Save You Time with Content Marketing | The Perfect Storm Team | Scoop.it
Get content ideas, fast. All content marketing begins with content. It’s in the name after all.

As you might know, a content idea can determine the success or failure of the content before you even start. 

It’s important to get it right, and it’s a difficult thing to do.

Naturally, it can take a lot of time.

However, you can speed up the process significantly by using the tools in this section.


Via Antonino Militello, Ricard Lloria, John van den Brink
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Raj Shekhar-1's curator insight, May 4, 10:16 AM
twitter
malek's comment, May 4, 7:33 PM
@Ricard Lloria got it
Minted Marketing's curator insight, May 5, 3:05 PM
Always interested in time-saving tips
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User Experience is the New SEO

User Experience is the New SEO | The Perfect Storm Team | Scoop.it
How is the experience of using a website for the user? Is it easy? Does it produces the desired results? 

SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'. 


Via Antonino Militello
Stan Smith's insight:
UX stands for user experience.
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How Design Is Shaping the Future at Tech Giants Like Facebook

How Design Is Shaping the Future at Tech Giants Like Facebook | The Perfect Storm Team | Scoop.it
We asked seven leaders at some of the biggest companies how design impacts their business---here's what they had to say.
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Optimize Your Local SEO

Optimize Your Local SEO | The Perfect Storm Team | Scoop.it

SEO can be tricky when you have a multi-branch organization. While you’ll want your corporate site to rank for more general keywords, ranking locally is often just as important. 


 This local/global balance isn’t easy to achieve. But here’s the good news: all the hard work you do to optimize your site for local search works to increase the rankings of your site as a whole.


Read More: http://www.forbes.com/sites/johnrampton/2016/05/23/local-strategies-global-reach-seoizing-your-site-and-content/#3f2af99c7fd9


Via Antonino Militello
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CONFIRMED: Twitter plans to exclude photos and videos from 140-character limit

CONFIRMED: Twitter plans to exclude photos and videos from 140-character limit | The Perfect Storm Team | Scoop.it
Twitter stock hit an all-time low on Tuesday.

Via Marylene Delbourg-Delphis
Stan Smith's insight:
This is welcome news!!!
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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | The Perfect Storm Team | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

Via Martin (Marty) Smith
Stan Smith's insight:
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
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Martin (Marty) Smith's curator insight, May 20, 9:23 AM

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

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5 Top Visual Marketing Tools and Resources

5 Top Visual Marketing Tools and Resources | The Perfect Storm Team | Scoop.it
The human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? Smart digital marketers know how to tap
Via massimo facchinetti, malek, John van den Brink
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Rescooped by Stan Smith from Social Media, SEO, Mobile, Digital Marketing
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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More | The Perfect Storm Team | Scoop.it
What do the best Instagram videos look like? Check out this post for examples from 17 brands of all different sizes and from all different industries.

Via Kamal Bennani
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Rescooped by Stan Smith from SEO and Social Media Marketing
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Why Does Link Building Matter for SEO?

Why Does Link Building Matter for SEO? | The Perfect Storm Team | Scoop.it

'Link building strategies that generated results five years ago will not do the same in 2016. 


Furthermore, the way you build links today may not work in your favor in the future. With all this in mind, it would be in your best interest to understand why links (not all types of links) should remain a large part of your SEO strategy.


While you still want to earn as many links as possible, a focus on trust and quality is more important than ever. Quantity and exact match anchor text should take a backseat and not every piece of content attracts links'.


Here are several reasons why links are important: http://www.business2community.com/seo/link-building-matter-seo-01539884


Via Antonino Militello
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Rescooped by Stan Smith from SEO and Social Media Marketing
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How to effectively prioritize and amplify SEO content

How to effectively prioritize and amplify SEO content | The Perfect Storm Team | Scoop.it
Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. 

But what are the right steps to prioritize and amplify content? 


Via Antonino Militello
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Jesus Alvarez desde www.sercompetitivos.com 's curator insight, May 10, 1:58 AM
#Growth Hacking : How to effectively prioritize and amplify SEO content
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10+ of the best tools you need to produce better content

10+ of the best tools you need to produce better content | The Perfect Storm Team | Scoop.it
Content marketing is an ongoing cycle that requires optimization at every stage. Here are the tools to help you produce better content. 

Via Alessandro Rea, John van den Brink
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Rescooped by Stan Smith from All About Facebook
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10 Must-Know Facebook Ads Tips & Features

10 Must-Know Facebook Ads Tips & Features | The Perfect Storm Team | Scoop.it
This post will arm you with 10 important tips & features to ensure you’re getting the most out of this channel.
Via Rami Kantari
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donhornsby's curator insight, May 6, 10:44 AM
(From the article): It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is driven by changes in their CPC model, launch of Instagram ads & the addition of powerful new features. This post will arm you with 10 important tips & features to ensure you’re getting the most out of this channel.
Friilance's curator insight, May 6, 3:51 PM

10 Must-Know Facebook Ads Tips & Features

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Top 7 Video Takeaways from Social Media Marketing World

Top 7 Video Takeaways from Social Media Marketing World | The Perfect Storm Team | Scoop.it

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World.


Live video streaming, Facebook video ads, YouTube influencer marketing, and Snapchat all received ample stage time from credible sources. Some presenters showed huge results from using video with traditional Facebook marketing techniques.


Here the top takeaways from the Video Track at #SMMW16 and how they might apply to a video creator or a video marketer: http://www.reelseo.com/7-video-tips-social-media-marketing-world/


Via Antonino Militello
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