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Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease

Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease | The Perfect Storm Team | Scoop.it
Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages. It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn't decrease overall.
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The Perfect Storm Team
Building Your Business Using Social Media Marketing
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Top 7 Video Takeaways from Social Media Marketing World

Top 7 Video Takeaways from Social Media Marketing World | The Perfect Storm Team | Scoop.it

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World.


Live video streaming, Facebook video ads, YouTube influencer marketing, and Snapchat all received ample stage time from credible sources. Some presenters showed huge results from using video with traditional Facebook marketing techniques.


Here the top takeaways from the Video Track at #SMMW16 and how they might apply to a video creator or a video marketer: http://www.reelseo.com/7-video-tips-social-media-marketing-world/


Via Antonino Militello
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How Does Google RankBrain Affect SEO in 2016?

How Does Google RankBrain Affect SEO in 2016? | The Perfect Storm Team | Scoop.it

In this post we're going to look at the reasons why Google would tell the world about the third most important factor in its ranking algorithm. 


We're also going to look at how SEOs should use this information in their SEO strategy, and a few basic, free tools you can use to get inside RankBrain’s “brain.”


Read More: https://www.searchenginejournal.com/google-rankbrain-affect-seo-2016/162153/


Via Antonino Militello, massimo facchinetti, John van den Brink
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Neil Ferree's curator insight, May 3, 6:52 PM

It's getting to be about that time to better understand how Goolge RankBrain works and what we should do about it?

rwaddilove's curator insight, May 4, 5:22 AM
Can't get enough of SEO articles - read as many as you can!
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3 Powerful Steps to Write Your Brand Story

3 Powerful Steps to Write Your Brand Story | The Perfect Storm Team | Scoop.it
Effective storytelling can make all the difference as you create your company's brand.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 4, 10:43 PM

Start With Why
Solid Simon Sinek-like tips here. If you are confused about your story that wobble will be multiplied around the world. Better to know who you are first. Start with Why as Sinek says in his must read book. This post won't get you all the way to Sinek-land, but not bad for a four minute read :). Marty 

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How to Create a Modern Social Media Strategy

How to Create a Modern Social Media Strategy | The Perfect Storm Team | Scoop.it

Via Russ Merz, Ph.D., massimo facchinetti, John van den Brink
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Russ Merz, Ph.D.'s curator insight, May 1, 8:38 PM
Unsure How to Create a Modern Social Media Strategy? Here are 4 Steps You Can Take
donhornsby's curator insight, May 2, 9:59 AM
(From the article): Depending on the importance of social in your organization, these four steps will find themselves in different scales in your overall marketing strategy. The key to successful customer interactions is now moving beyond social, to include a variety of touchpoints that have an influence on the overall customer experience and customer lifetime value. Ultimately, no matter how much of the social strategy is written in the marketing department, your customers are the ones that decide if your efforts match their expectations…and they will be quick to let you know if you fall short of the mark.
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My Single Best SEO Tip for Improved Web Traffic

My Single Best SEO Tip for Improved Web Traffic | The Perfect Storm Team | Scoop.it
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.

Via THE *OFFICIAL ANDREASCY*, John van den Brink
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Robson Grant's curator insight, May 1, 11:25 AM
Very insightful information about SEO for improving web traffic.
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The 4 Steps to Keyword Analysis: How to Prioritize Your Resources

The 4 Steps to Keyword Analysis: How to Prioritize Your Resources | The Perfect Storm Team | Scoop.it
'For the vast majority of blogs and business websites, you’ll be able to create only a few really great pieces of content a month.

That means you’ll never get to every single keyword you dug up in your research.

In fact, you may never get past 10% (but you can still be incredibly successful). 

So, what do you do?

You prioritize. 

Some keywords are better than others to go after for your business. 

I’m going to show you a 4-step process you can follow to analyze the keywords you came up with and decide which keywords to pursue'.


Via Antonino Militello
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Minted Marketing's curator insight, May 5, 3:07 PM
Which keywords to pursue to get the best conversion for your business- well worth a read
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3 techniques to keep your content from being ignored

3 techniques to keep your content from being ignored | The Perfect Storm Team | Scoop.it
It's not enough to just churn out content. Columnist Mary Wallace has tips on how to create engaging content that speaks to the right people at the right time.
Via Level343
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Inject Your Site With SEO Juice

Inject Your Site With SEO Juice | The Perfect Storm Team | Scoop.it

'The top two factors for Google’s search rankings are: content and  link pointing to the site (also called link building and backlinks). 


To the untrained eye, both of these strategies might seem very vague or confusing. You might be asking yourself: "How exactly can content improve rankings?” or “I already use keywords, what else can I do?” or “How do I get other websites to link to my site?'


Lucky for you, I’m going to explain different tactics you can take to best optimize your content and link building for SEO'.


Read More: http://www.business2community.com/seo/use-googles-top-two-search-ranking-factors-inject-site-seo-juice-01524649#tuAKVVaXy458R2AP.97


Via Antonino Militello
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DoubleClick Web Design's curator insight, April 24, 6:38 PM
Links, links, links ... SEO is all about links these days. Check out this article for more SEO hints.
Friilance's curator insight, April 25, 3:04 PM

Inject Your Site With SEO Juice

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Marketing’s Truth Problem

Marketing’s Truth Problem | The Perfect Storm Team | Scoop.it

Marketing's Truth Problem is about how to rebuild customer trust by building community, being authentic & using "new tools" to connect, serve and empower customers, collaborators & brands.


Via Martin (Marty) Smith
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11 Tools That Will Save You Time with Content Marketing

11 Tools That Will Save You Time with Content Marketing | The Perfect Storm Team | Scoop.it
Get content ideas, fast. All content marketing begins with content. It’s in the name after all.

As you might know, a content idea can determine the success or failure of the content before you even start. 

It’s important to get it right, and it’s a difficult thing to do.

Naturally, it can take a lot of time.

However, you can speed up the process significantly by using the tools in this section.


Via Antonino Militello
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Raj Shekhar-1's curator insight, May 4, 10:16 AM
twitter
malek's comment, May 4, 7:33 PM
@Ricard Lloria got it
Minted Marketing's curator insight, May 5, 3:05 PM
Always interested in time-saving tips
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Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks

Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks | The Perfect Storm Team | Scoop.it
In many ways, the monthly active user count is the most important number in tech.
Via John van den Brink
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Facebook bets on social virtual reality

Facebook bets on social virtual reality | The Perfect Storm Team | Scoop.it
On Wednesday, Facebook and Oculus executives showcased the future of virtual reality at the company's annual developers conference.

Via Marylene Delbourg-Delphis
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The mind behind Linux

The mind behind Linux | The Perfect Storm Team | Scoop.it
Linus Torvalds transformed technology twice -- first with the Linux kernel, which helps power the Internet, and again with Git, the source code management system used by developers worldwide.

Via Anita
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Anita's curator insight, April 11, 2:53 PM
So much to be gained from his insights that challenged some key players in tech.
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11 Tools That Will Save You Time with Content Marketing

11 Tools That Will Save You Time with Content Marketing | The Perfect Storm Team | Scoop.it
Get content ideas, fast. All content marketing begins with content. It’s in the name after all.

As you might know, a content idea can determine the success or failure of the content before you even start. 

It’s important to get it right, and it’s a difficult thing to do.

Naturally, it can take a lot of time.

However, you can speed up the process significantly by using the tools in this section.


Via Antonino Militello, Ricard Lloria, John van den Brink
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Raj Shekhar-1's curator insight, May 4, 10:16 AM
twitter
malek's comment, May 4, 7:33 PM
@Ricard Lloria got it
Minted Marketing's curator insight, May 5, 3:05 PM
Always interested in time-saving tips
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SEO Strategy: 6 Advanced Techniques for Link-Building

SEO Strategy: 6 Advanced Techniques for Link-Building | The Perfect Storm Team | Scoop.it
Neil Patel: 'One of the most commonly misunderstood aspects of these quality rankings is the importance of "white-hat" link-building as part of a solid SEO strategy. 

The term refers to the desire to create a good product or a service that people will want to link to (the "white-hat" reference) and that over time may increase your search ranking.

Here are some tips on how to obtain quality inbound links that move your site up the search engine rankings': https://www.entrepreneur.com/article/274906


Via Antonino Militello
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masonjack993's curator insight, May 5, 12:25 PM
Get Instant solutions to Dell printer problems from Dell technical support numbers,
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Amazon Web Services is becoming a nice predictable profit engine

Amazon Web Services is becoming a nice predictable profit engine | The Perfect Storm Team | Scoop.it
AWS profits are rising in an orderly fashion, compared with Amazon's total profits, which jump around all over the place.

Via Marylene Delbourg-Delphis
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Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started

Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started | The Perfect Storm Team | Scoop.it
Snapchat is making moves to change the way we communicate. Here's why you shouldn't wait to join the conversation.
Via John van den Brink
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Why Social Signals Matter for SEO

Why Social Signals Matter for SEO | The Perfect Storm Team | Scoop.it

Do social signals matter for SEO rank? Like most SEO questions, the answer is not black and white. While social signals like Facebook page likes or Instagram follower counts may not (yet) have a direct effect on the search results, these signals have an indirect impact on your site rank.


Find out how your social media actions can improve SEO: http://socialmediaweek.org/blog/2016/04/social-signals-matter-seo/


Via Antonino Militello
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DoubleClick Web Design's curator insight, April 29, 7:04 PM
Social media and SEO are not exactly directly linked, but using social media to promote your website is.  Connecting with people via social media will attract links back to your website, providing you are promoting your website in your posts.  Read more here...
AWS's comment, April 30, 2:33 AM
Nice information ! I appreciate it.
Rescooped by Stan Smith from What I Wish I Had Known
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Teams Who Share Personal Stories Are More Effective

Teams Who Share Personal Stories Are More Effective | The Perfect Storm Team | Scoop.it
Storytelling leads to self-awareness.
Via Anita
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Adele Taylor's curator insight, April 27, 6:14 PM
Interesting read...
Walter Gassenferth's curator insight, April 28, 12:04 PM
Post very interesting, revealing some aspects that I did not know about team effectiveness. For those who speak Portuguese or Spanish, more about team building can be read in http://www.quanticaconsultoria.com
Janet Howcroft's curator insight, May 2, 9:51 AM

Teams are great to work with in real estate to provide 5 star clien service which is what we do www.5starrealtygroup.net

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How to Convert PDF to Word for Free

How to Convert PDF to Word for Free | The Perfect Storm Team | Scoop.it
PDF to Word converters are a dime a dozen. We have compiled the 5 best ones you can get for free, for both on- and more secure offline use.

Via Ana Cristina Pratas, RPattinson-Daily
Stan Smith's insight:
This may come in handy.
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Rosemary Tyrrell's curator insight, April 27, 6:18 PM
U
Useful tools. 
 
Le Dong Phuong's curator insight, April 27, 8:41 PM
often needed!
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The Apple Car is reportedly being developed in a secret Berlin lab

The Apple Car is reportedly being developed in a secret Berlin lab | The Perfect Storm Team | Scoop.it
The car could be built and assembled in Austria.

Via Marylene Delbourg-Delphis
Stan Smith's insight:
Who knew?
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5 Things You Need to Know about Facebook’s Next 10 Years

5 Things You Need to Know about Facebook’s Next 10 Years | The Perfect Storm Team | Scoop.it
At Facebook’s annual developer conference this week, CEO Mark Zuckerberg outlined audacious goals for the social network’s next decade.

Via Marylene Delbourg-Delphis
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Marc Kneepkens's curator insight, May 5, 11:40 AM

#Facebook's huge presence online dictates new trends. Get a quick look at what they are planning

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The online universe belongs to Facebook and Google — the rest of us are just living in it

The online universe belongs to Facebook and Google — the rest of us are just living in it | The Perfect Storm Team | Scoop.it
According to a recent Parse.ly study, Facebook and Google each drive about 40% of traffic to publishers. No other source is close.

Via Marylene Delbourg-Delphis
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Find time for your goals with Google Calendar

Find time for your goals with Google Calendar | The Perfect Storm Team | Scoop.it
Find time for your goals with Google Calendar

Via Anita
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Anita's curator insight, April 13, 3:56 PM
Will Google Goals help you reach your dreams and aspirations?
Walter Gassenferth's curator insight, April 14, 7:54 AM
Very interesting subject to be considered and discussed. Another excellent INTERNET application to gain time is the provision of information on a specific topic in drops. Each teacher or professional must have a site to do this. For those who speak Spanish or Portuguese, an example can be seen in http://www.quanticaconsultoria.com
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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Emotional Advertising: How Brands Use Feelings to Get People to Buy | The Perfect Storm Team | Scoop.it
Learn how brands use the four core human emotions in advertising to influence buying behavior.

Via Marylene Delbourg-Delphis
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rodrick rajive lal's curator insight, April 12, 12:41 PM
We have all heard of Propaganda Techniques, advertising is all about touching emotions in a big way! Brands use feelings and emotions to get people to buy products even when they don't need them! Brand loyalty depends to a great deal on emotive attachments. Baby products for one thing exploit maternal feelings to a great deal, whether it is diapers, or clothes!
Nicole Copeland's curator insight, April 15, 10:25 AM
Isn't it the same for learning? Don't we "buy in" when we feel that emotional or personal connection to the information? We may want to take a lesson from the best marketers who somehow know exactly how to get us to buy what they are selling.