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Six Crucial Tips To Ensure Your B2B Blog Gets Found

Six Crucial Tips To Ensure Your B2B Blog Gets Found | The Perfect Storm Team | Scoop.it
How many times have you read in social marketing books that your business needs a blog? Once? Twice? Forty or more times?
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Building Your Business Using Social Media Marketing
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The Only 5 Ways You Can Become Rich

The Only 5 Ways You Can Become Rich | The Perfect Storm Team | Scoop.it
There are many definitions of what it means to be rich.

Being rich is more of a state of mind than a dollar amount. Truthfully, the rich can be poor and the poor can be rich.

 

Being rich could be a family of five who lovingly share their small piece of bread in a third-world country. Conversely, another family of five may live in a 12-bedroom home and still have strife over an unlimited first-class feast!


Via Ivo Nový
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31 LinkedIn Tools for Business, Plus a few Extras

31 LinkedIn Tools for Business, Plus a few Extras | The Perfect Storm Team | Scoop.it
It's time for your small business to take advantage of LinkedIn. There are plenty of LinkedIn tools for business to help boost growth.

Via TechinBiz, Ivo Nový
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'Everyone could know what I was doing': the millennials not using social media

'Everyone could know what I was doing': the millennials not using social media | The Perfect Storm Team | Scoop.it
75% of millennials have created at least one social media account – which makes the small percentage who don’t tweet or Instagram an unconventional group

Via Manuel Pinto
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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | The Perfect Storm Team | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

Via Antonino Militello, Jon Turino
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Stewart-Marshall's curator insight, January 27, 7:23 AM

An interesting infographic that captures the changes that Google has incorporated into its search methodology.

Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 1, 9:53 PM

Really interesting info!

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4 Digital Marketing Trends to Pay Attention to Right Now

4 Digital Marketing Trends to Pay Attention to Right Now | The Perfect Storm Team | Scoop.it
Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States alone.

Estimates like these will not only impact the digital marketing industry in the near future but are already changing what career paths and ad formats are available to digital marketing professionals.

Below are four trends that will continue to dominate 2016.

Via Brian Yanish - MarketingHits.com, John van den Brink
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Why You Should Run Your Business as If It Will Be Gone in 12 Months

Why You Should Run Your Business as If It Will Be Gone in 12 Months | The Perfect Storm Team | Scoop.it

Adam Miller, CEO of Cornerstone OnDemand, describes how his business was struggling to take off. Then one piece of advice helped it quickly grow into a $350 million company.


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Anita's curator insight, January 26, 12:33 PM

Very interesting perspective on turning around an early stage company.

Rescooped by Stan Smith from Social Media Strategies
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6 Principles That Must Be Applied to Social Media Marketing

6 Principles That Must Be Applied to Social Media Marketing | The Perfect Storm Team | Scoop.it

Anyone who either doesn’t know if their marketing is working and/or thinks the focus should be awareness building and not revenue generation could make some small but significant tweaks to their efforts and drive huge results.

Let’s cover a few key business principles as applied to social media:


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Facebook Audience Optimization: What Marketers Need to Know

Facebook Audience Optimization: What Marketers Need to Know | The Perfect Storm Team | Scoop.it
Discover how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Via Marylene Delbourg-Delphis
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A Harvard psychologist says people judge you based on 2 criteria when they first meet you

A Harvard psychologist says people judge you based on 2 criteria when they first meet you | The Perfect Storm Team | Scoop.it
In her new book, "Presence," Amy Cuddy says people quickly answer two questions when they first meet you.

Via Marylene Delbourg-Delphis
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15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | The Perfect Storm Team | Scoop.it
Check out this list of 15 little-known Instagram tips and features for beginners and advanced users alike.

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Rescooped by Stan Smith from Social Media Useful Info
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Tools to Optimize Your Social Scheduling When You Need a Break

Tools to Optimize Your Social Scheduling When You Need a Break | The Perfect Storm Team | Scoop.it
Ever want to take a day off from posting on social media?

Have you considered scheduling posts for weekends and holidays, or when you just can’t respond?

Posting to Facebook and Twitter when many businesses are silent helps you stay top of mind with your followers.

In this article you’ll discover how to keep your social media accounts stocked with content when you’re on break.

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Rescooped by Stan Smith from Social Media Useful Info
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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | The Perfect Storm Team | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

Via Karen Dietz, John van den Brink, Ivo Nový
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Karen Dietz's curator insight, January 12, 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Reasons Why Random People Follow You On Social Media

5 Reasons Why Random People Follow You On Social Media | The Perfect Storm Team | Scoop.it
For anybody who has used social media services for any extended period of time, you’ll be well accustomed to the occurrence of random follows or adds, whether it’s on Twitter, Instagram, Facebook or any other social media site.

Why would a random person add me? That’s a question social media users ask ourselves a lot. It’s not always for the same reasons, but every time it happens, you can’t help but wonder: where did that come from?

Via Ivo Nový
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​Check your Google security and get 2 free GBs of Google Drive for free

​Check your Google security and get 2 free GBs of Google Drive for free | The Perfect Storm Team | Scoop.it
A quick and easy security checkup for 2GBs of free cloud storage? Sign me up!

 

Learn more:

 

https://gustmees.wordpress.com/2016/01/18/sid2016-safer-internet-day-2016-participation/

 


Via Gust MEES
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Gust MEES's curator insight, February 8, 4:59 PM
A quick and easy security checkup for 2GBs of free cloud storage? Sign me up!


Learn more:


https://gustmees.wordpress.com/2016/01/18/sid2016-safer-internet-day-2016-participation/


Rescooped by Stan Smith from Social Media Strategies
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3 Social Media Engagement Techniques That Work

3 Social Media Engagement Techniques That Work | The Perfect Storm Team | Scoop.it

Looking for ways to jumpstart your engagement?

 

Whether your goal is to spread awareness or grow your audience, better engagement is your key to success.

 

In this article you’ll discover three ways to improve engagement for your social media accounts.


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Rescooped by Stan Smith from AtDotCom Social media
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | The Perfect Storm Team | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.

Via Jesús Hernández, John van den Brink
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3 Social Media Marketing Options to Consider in 2016

3 Social Media Marketing Options to Consider in 2016 | The Perfect Storm Team | Scoop.it

While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.

 

Another year's gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.

 

In fact, now is the perfect time to wipe the slate clean and get a leg up on your competition. Here are three social media efforts you should consider utilizing in 2016 to better connect with your audiences and create a greater impact....


Via Jeff Domansky, Ivo Nový
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Jeff Domansky's curator insight, February 1, 12:55 AM

Three important social media strategies to consider 2016.

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Top Twitter marketing strategies you don’t want to miss in 2016

Top Twitter marketing strategies you don’t want to miss in 2016 | The Perfect Storm Team | Scoop.it
Video and long form content might be here to stay.

Via malek, John van den Brink
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malek's curator insight, January 27, 9:21 AM

Visual content is also statistically proven to allow viewers to retain up 65% of the content 3 days later, giving your message more impact.

Rescooped by Stan Smith from Social Media Strategies
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10 Planning Tips to Prevent a Wasted Marketing Investment

10 Planning Tips to Prevent a Wasted Marketing Investment | The Perfect Storm Team | Scoop.it
When it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given.

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Why You Need a Social Media Marketing Plan

Why You Need a Social Media Marketing Plan | The Perfect Storm Team | Scoop.it
More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying decisions. Your organization cannot miss the chance to influence almost 80 percent of its market.

Via Ivo Nový, John van den Brink
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10 Habits Of Unsuccessful People You Don’t Want To Copy

10 Habits Of Unsuccessful People You Don't Want To Copy - Life Learning - Medium
Darius Foroux

Via Marylene Delbourg-Delphis
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Stephanie Gilchrist's curator insight, January 25, 9:33 AM

Self-Examination for me! #Iwantsuccess 

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3 Things About Marketing to Millennials That Might Surprise You

3 Things About Marketing to Millennials That Might Surprise You | The Perfect Storm Team | Scoop.it
Millennials are a unique generation of consumers, and they don't necessarily hate advertisements, but rather care deeply about its value and the experience. If you ever try to reach Millennial consumers, here are three things to know.

Via Ivo Nový, John van den Brink
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malek's curator insight, January 20, 8:06 AM

Not all cord-cutters: Millennials exhibit a much higher concentration of online video subscription services than older generations

Rescooped by Stan Smith from Social Media Useful Info
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Selfies, Narcissism and Social Media

Selfies, Narcissism and Social Media | The Perfect Storm Team | Scoop.it

 

Which was more deadly in 2015: shark attacks, or selfies? The answer might surprise you.

Rawhide, a nonprofit organization that assists at-risk youth in Wisconsin, examined social media users’ obsession with selfies and narcissistic tendencies, and its findings included:

 

More people died from taking selfies in 2015 than from shark attacks.55 percent of millennials have taken selfies and shared them via social media.74 percent of all images shared on Snapchat are selfies.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Christine Donalies, Ivo Nový
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Christine Donalies's curator insight, January 8, 2:37 PM

Of course the answer is selfies. Shark attacks are rare. Maybe use another stat to compare but article is very interesting.

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Is Red Bull The Top Content Marketing Company in the World?

Is Red Bull The Top Content Marketing Company in the World? | The Perfect Storm Team | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 19, 10:37 PM

We answered this question in the affirmative in a siilar post for [url=/u/98044 x-already-notified=1] janlgordon[/url] Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Visibility is More About Social Than Search

Visibility is More About Social Than Search | The Perfect Storm Team | Scoop.it

Social Media Strategy for Social Signals: Google tends to spend most of its attention on sites that are constantly changing and updating.

 

Social content is one way to keep your site alive and fresh. Platforms like Pinterest, Google+, Facebook, Instagram, and other social sites, are essential. 


Read more: http://www.business2community.com/social-media/visibility-is-more-about-social-than-search-01351040#M2yUIFZhYxip0gL8.97


Via Antonino Militello, Daniel Depaz
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Tommy Landry's comment, October 27, 2015 4:48 PM
I disagree with this post completely. SEO is absolutely relevant, and the author is actually recommended SEO tactics as part of what he calls "social." Sounds like a thinly veiled sales pitch for PR and social media services to me.