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Will social ‘cells’ fill gaps left by big social networks?

Will social ‘cells’ fill gaps left by big social networks? | The Perfect Storm Team | Scoop.it
Social is instant, which means some pockets of society are left out of the loop. A new service aims to rectify this, but can it be successful in a world where the big networks reign supreme?
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Building Your Business Using Social Media Marketing
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Attract More Customers With Target Market Research

Attract More Customers With Target Market Research | The Perfect Storm Team | Scoop.it
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork?

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janlgordon's curator insight, December 7, 8:20 PM

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

 

How to create a game plan to reach more customers for your business.

 

Increase Your Sales with Target Market Research

 

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

 

Gilbert explains different methods of honing in on your target market for the best results.

 

Here's what caught my attention:

 

  • It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

 

  • Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

 

  • Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/DYq2306V6ZV

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 8, 3:14 PM
Thank you @massimo facchinetti
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How to Create a Video Sales Funnel With Social Media

How to Create a Video Sales Funnel With Social Media | The Perfect Storm Team | Scoop.it
Want to add video to your social media marketing plan? Discover how to use social media video to support your sales funnel.
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Top Connected Consumer Trends in 2017-18

Top Connected Consumer Trends in 2017-18 | The Perfect Storm Team | Scoop.it
Part one of this article was a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold

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janlgordon's curator insight, December 2, 11:26 PM

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

 

The influence of buyers has dramatically changed and will continue to evolve.

 

Understand The 'Generaction C' Consummer

 

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

 

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

 

Here's what caught my attention:

 

  • The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

 

  • Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

 

  • With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fp5c306LNSw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 5, 10:46 AM
thanks @massimo facchinetti for this.
Anuj Saxena's curator insight, December 6, 3:11 AM
Great insight post for latest trends in 2017-18
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How Consumers Find and Use Online Reviews for Local Businesses

How Consumers Find and Use Online Reviews for Local Businesses | The Perfect Storm Team | Scoop.it
Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.

The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States.

Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.

Via Brian Yanish - MarketingHits.com, Ricard Lloria, John van den Brink
Stan Smith's insight:
When I find myself looking for new spots to take my wife I nearly always check for online reviews if for no other reason than to find a tip about parking or a special item on the menu. 


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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | The Perfect Storm Team | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

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janlgordon's curator insight, November 29, 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 4:01 PM
thanks @massimo facchinetti
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B2B Customer Experience Impact on Sales

B2B Customer Experience Impact on Sales | The Perfect Storm Team | Scoop.it
Bottom line: CX is important! When you focus on B2B customer experience at all phases of your customer's journey, you will have more sales wins.

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janlgordon's curator insight, November 28, 3:33 AM

I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.

 

Why connecting with your customers is essential to your business sales.

 

Reach More Prospects with Customer Experience (CX)

 

It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.

 

Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.

 

Here's what caught my attention:

 

  • Marketing, discovery and messaging set the tone for the B2B customer’s expectation. This is then portrayed and measured against the competition and allows you to set the bar high.

 

  • A great experience leads to more sales, especially when backed with real execution. This builds value in your customer's spending.

 

  • You can avoid having your customer become an after thought through the right focus and action. A lack of priority equals a lack of results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/fcu9306zHfq

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 28, 10:59 AM
thanks @massimo facchinetti
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Social Media Marketing For Your Business

Social Media Marketing For Your Business | The Perfect Storm Team | Scoop.it
Social Media Marketer Mike Schiemer outlines 10 reasons your business needs social media marketing. SMM.
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5 Ways to Improve Your eCommerce Product Pages

5 Ways to Improve Your eCommerce Product Pages | The Perfect Storm Team | Scoop.it
Here are 5 essential eCommerce tips that that can help you effectively achieve your business goals for your online store

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janlgordon's curator insight, November 21, 10:33 PM

I selected this article from Curatti written by Simon Walker because it provides recommendations on how to be successful in attracting sales to your website.

 

Using the right methods can help to draw more customers to your business.

 

Improve Your eCommerce Results

 

When a potential lead lands on your product page you want to encourage them to want to know more. I agree that in order to grab their attention you need to include eye-catching images and content.

 

Walker shows several ways business owners can build a successful website design and execution.

 

Here's what caught my attention:

 

  • Place important elements high up on the page such as the price, product information, product image, ect. Make the best of your header by showing the best information first.

 

  • Make information clear and easy to find. Remove any distractions or too much text that may cause the visitor to leave the page.

 

  • Draw in more visitors with a 360 degree view. These visible features help the customer see your product more as if they were actually in the store.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Odp5306p1g5

 

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5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO | The Perfect Storm Team | Scoop.it
Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post.
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10 Facebook Posting Tips That Improve Brand Awareness 

10 Facebook Posting Tips That Improve Brand Awareness  | The Perfect Storm Team | Scoop.it
Every business knows that Facebook is integral to a successful marketing strategy. But creating a winning strategy on the platform takes more than tossing random piece of content onto your Page and hitting publish.
The social network provides you with plenty of bells and whistles to help enhance your outreach strategy, but none of that matters if you don’t have a solid foundation to build upon. The content you publish sets the tone for your strategy, and without quality posts, you won’t be able to achieve your business objectives.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, John van den Brink
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Sherry Bonelli's curator insight, November 20, 3:36 PM

10 Facebook Posting Tips to Improve Brand Awareness

EL OBSERVATORIO DIGITAL's curator insight, November 20, 4:55 PM
10 Consejos para publicar en Facebook que mejoran el conocimiento de la marca.
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Curate Content Like a Pro

Curate Content Like a Pro | The Perfect Storm Team | Scoop.it
Curating content is one of the easiest strategies for brands to increase their following. Whether sharing other content on your social channels or curating articles on your blog, curation can help you supplement content while keeping your audience engaged. By combining content and relevant materials into one easy to digest resource (email, blog post, social …

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janlgordon's curator insight, November 17, 9:12 PM

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

 

Use re-publishing methods to draw in more readers.

 

Curated Content Can be Effective in Building Your Community

 

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

 

Miller explains the different types of curation and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

 

  • Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

 

  • Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/SVmU306i1yP

 

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janlgordon's comment, November 18, 10:53 AM
@Oksana Borukh you're welcome
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Measuring Social Media ROI for B2B

Measuring Social Media ROI for B2B | The Perfect Storm Team | Scoop.it
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that their C-suite peers want to know the impact of social on the business and how it

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janlgordon's curator insight, November 10, 1:02 AM

I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

 

B2B marketers need to show the value of their social media strategy.

 

Is Your Marketing Strategy Generating New Business?

 

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

 

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

 

Here's what caught my attention:

 

  • Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

 

  • It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

 

  • Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/28gw3061XLE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, November 10, 9:13 AM
ROI is the first thing any entrepreneur looks into, get your hands on it with @janlgordon
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Drive People to Act on Your Content

Drive People to Act on Your Content | The Perfect Storm Team | Scoop.it
As a content marketer, you must understand what drives people to act on whatever type of content they come across for you to become successful.

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janlgordon's curator insight, November 14, 11:42 PM

I selected this article from Curatti written by Ron Sela because it explains creative ways your business can publish content that stands out.

 

Understand what drives people to act on whatever type of content they read from your business.

 

Write Blog Posts That Stand Out And From the Rest

 

Presenting an idea with audience intent will determine its effectiveness. I agree that in order to get noticed you need to understand what your buyers want.

 

Sela shows us that we need to find the right keywords that line up with what your audience is looking for online. Find a way to craft your content with the reader in mind.

 

Here's what caught my attention:

 

  • Consider keyword metrics like search volume and conversion rates. Ask yourself things like; how many people use the keyword ”HP laptop discounts” and buy HP laptops?

 

  • The main goal of great content is to grab the reader's attention. Understanding their needs is essential, but you must also dig deeper and find our more about buyer behavior.

 

  • It's important to publish with the right publications to reach your target audience immediately. This requires that you create high-quality content that will be noticed by influencers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/yrpx306b2QD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 16, 10:45 AM
@Dara Lin thank you
janlgordon's comment, November 16, 8:26 PM
You're welcome @Otir
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8 Things You Need to Know About Branding

8 Things You Need to Know About Branding | The Perfect Storm Team | Scoop.it
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element

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janlgordon's curator insight, December 6, 4:52 PM

I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

 

How to stand out online for more business success.

 

Branding Tips to Improve Your Reach

 

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

 

Daniels provides information on the latest in branding for business.

 

Here's what caught my attention:

 

  • A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

 

  • Good design conveys the needs and desites of your community. This starts with a good product design.

 

  • A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/6Ozl306SrEx

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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3 Reasons to Expand Marketing Reach with Video

3 Reasons to Expand Marketing Reach with Video | The Perfect Storm Team | Scoop.it
Expand marketing reach with video as prospects watch your content, Google makes your content a priority, and video will turns your content into dollars.
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4 Ways to Broadcast on Facebook Live That Fit Any Budget

4 Ways to Broadcast on Facebook Live That Fit Any Budget | The Perfect Storm Team | Scoop.it
Wondering what equipment you need to broadcast Facebook Live video? Discover what equipment you'll need to create your own Facebook Live broadcasts.
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SEO is Still Important

SEO is Still Important | The Perfect Storm Team | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.

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janlgordon's curator insight, December 2, 1:22 AM

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EgiT306JHo5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, December 6, 3:12 AM
Seo is definitely important, though the methods has been changed using disruptive technology.
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The Truth About SEO and Blogging

The Truth About SEO and Blogging | The Perfect Storm Team | Scoop.it
In this article, I set the record straight regarding Blogging SEO, debunking several commonly help misconceptions along th

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janlgordon's curator insight, November 28, 10:49 PM

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

 

Useful tips that will greatly improve your business content strategy.

 

How Your Blog Can Rank High on Google

 

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

 

Preston explains how your social network and shares can build a strong presence online.

 

Here's what caught my attention:

 

  • A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

 

  • Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

 

  • The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/t6cC306C4Sn

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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10 Terrific Tips on Social Media Marketing from Mike Schiemer

10 Terrific Tips on Social Media Marketing from Mike Schiemer | The Perfect Storm Team | Scoop.it
10 Terrific Tips on Social Media from Mike Schiemer, digital marketing consultant and social selling expert. Michael J. Schiemer knows SMM!
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | The Perfect Storm Team | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

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janlgordon's curator insight, November 22, 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

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7 Ways to Run Better Social Media Contests in 2017

7 Ways to Run Better Social Media Contests in 2017 | The Perfect Storm Team | Scoop.it
If you’ve ever run a contest on social media, you know how powerful they can be.

For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and established accounts that want an extra boost, contests can provide an enormous surge of participation and interest.

But the game in social media is always changing, so if your contests are going to continue to be effective, they’ll also need to change.

Via Brian Yanish - MarketingHits.com
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11 Unique social media marketing tips

11 Unique social media marketing tips | The Perfect Storm Team | Scoop.it
Effective use of social media is the cornerstone to business success, but how can you stand out from the crowd?
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Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content

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janlgordon's curator insight, November 16, 8:58 PM

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 17, 10:51 AM
Thank you @Negotei Elena
nicoleta susanu's curator insight, November 17, 11:18 AM

4 helpful tools around a specific area of your business.

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Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content

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janlgordon's curator insight, November 16, 8:58 PM

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

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janlgordon's comment, November 17, 10:51 AM
Thank you @Negotei Elena
nicoleta susanu's curator insight, November 17, 11:18 AM

4 helpful tools around a specific area of your business.

Rescooped by Stan Smith from Curation, Social Business and Beyond
Scoop.it!

Content Marketing 101

Content Marketing 101 | The Perfect Storm Team | Scoop.it
Without solid content marketing, your best efforts to define yourselves online on the various social media platforms, would be lost

Via janlgordon
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janlgordon's curator insight, November 12, 1:02 AM

I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.

 

In order for your brand to be noticed it takes both quality and the right strategy from your blog.

 

Improve Your Content Marketing

 

Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.

 

Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.

 

Here's what caught my attention:

 

  • Choose the right audience to focus on such as millennials or older adults. This will help you craft an article that speaks to their needs and desires.

 

  • Discover the best way to share your content through an ROI standpoint. Combine traditional marketing methods with digital techniques.

 

  • Take the time to map out the desired outcome of your marketing efforts. Determine the personas of each individual within the buying process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/WTuR3066k4M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 15, 10:42 AM
thanks @steve batchelder for this.