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How to Spot a Social Media "Expert" Who's Full of It

How to Spot a Social Media "Expert" Who's Full of It | The Perfect Storm Team | Scoop.it
Image A lot of folks position themselves as social media “experts” but sometimes it can be difficult figuring out who really knows what they’re talking about and who’s merely a guru or a ninja.
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Stan Smith's comment, September 15, 2012 4:11 AM
I hate it when people introduce me as a social media expert!!! I don't see myself that way at all. I happen to know a lot of social media experts and I read a lot in order to share a handful of things everyday, but I'm NOT an expert by any stretch of the imagination! How about you, do you see yourself as a social media expert?
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5 LinkedIn Mistakes You Need To Avoid

5 LinkedIn Mistakes You Need To Avoid | The Perfect Storm Team | Scoop.it

When it comes to your LinkedIn profile, I've been telling professionals, "Brand or be branded" Here are LinkedIn mistakes to avoid to ensure premium branding.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, February 25, 7:59 AM

What a great blog post we just received this morning! Our team is well connected and so often times we see other professionals who have not taken the time to "tell their story", have incomplete profiles and worst yet no image or an image you wouldn't want your mother to see! Make is a great Wednesday and beef up your profile now....

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Complete Guide to #SocialMedia Image Sizes 2015

Complete Guide to #SocialMedia Image Sizes 2015 | The Perfect Storm Team | Scoop.it

There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating images. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every day.

 

But simply having great images is not enough.Unfortunately your photos and images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching online to find out the correct dimensions for Facebook, Twitter, Instagram etc.

 

Wouldn’t it be useful if all this information was in one place? Thankfully the team at Setupablogtoday have done that in this easy to follow cheat sheet.

 

Whether you are an experienced Social Media Marketer or a novice this handy reference guide lists the dimensions for the images which the major social networks want you to use, as well as a few handy tips for selecting the perfect image for your profiles....


Via Jeff Domansky
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Keyword Strategy: Then vs. Now

Keyword Strategy: Then vs. Now | The Perfect Storm Team | Scoop.it

'Keyword strategy has changed quite a bit. In this, we don’t plaster a site with keywords as much as we define the relevancy of high search volume terms, the content type that we have to create to captivate our audience, and finally how and who we will market that topic to.

 

Pondering all of this, I thought it was a great change to compare keyword strategy within these two points in time and allow me to shed some ideas on how you can get in the "now" with your keyword strategy.

 

Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now'. 

 

Read More:  http://searchenginewatch.com/sew/how-to/2396367/keyword-strategy-then-vs-now

 


Via Antonino Militello
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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | The Perfect Storm Team | Scoop.it

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.


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Graham Drage's curator insight, February 23, 2:25 AM

Good article about how to align your content marketing strategy with your business goals.

Ron Baker's curator insight, February 26, 12:42 PM

The following equation is the ultimate goal when developing content marketing campaigns for any business:

Customer needs + business needs = Content-Market Fit.

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5 Steps to Increased Visual Content Engagement

5 Steps to Increased Visual Content Engagement | The Perfect Storm Team | Scoop.it

In order to engage your audience you need to create very good visual content. So, what does “very good” mean? You need to make sure you have a topic of interest your target audience, then match it with great colors, an awesome design, and a well thought out plan for promotion.

The infographic below was created to help you create awesome visual content, and develop a plan that results in a positive ROI.


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Graham Drage's curator insight, February 23, 2:22 AM

A great Infographic explaining how important, well, infographics are!

People remember 80% of what they see vs 20% of what they read is in key stat.

Nedko Aldev's curator insight, February 23, 7:54 AM

 

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Momentum Factor's curator insight, February 23, 3:48 PM

Visual content is good. But, 'very good' visual content is GREAT. What is the difference?! This article explains with digestible visuals. 

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Three New Twitter Updates You Need to Take Advantage of in 2015

Three New Twitter Updates You Need to Take Advantage of in 2015 | The Perfect Storm Team | Scoop.it
Social Media - Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.

Via Kamal Bennani
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Hanin Abu Al Rub's curator insight, February 14, 6:04 PM

Marketers love social media—and for good reason... 

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Is Social Media a Waste of Time?

Is Social Media a Waste of Time? | The Perfect Storm Team | Scoop.it
Whether you’re every other freelance blogger at your local coffee shop (latte in hand) or a small business owner struggling to keep the lights on, it’s certainly a question worth pondering.
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10 Little-Known Pinterest Features, Tests and Tricks

10 Little-Known Pinterest Features, Tests and Tricks | The Perfect Storm Team | Scoop.it
Little-Known Features 1. You can share Pins on Twitter. It will tweet in this format: 2. You can share Pins on Facebook. It will post in this format: 3. You now have to ‘edit’ a board to change t…

Via Kamal Bennani
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Marco Favero's curator insight, February 15, 7:49 AM

aggiungi la tua intuizione ...

Maggie McGuirk Veres's curator insight, February 16, 7:39 PM

features, tests, tricks, piterest

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Websites Don't Age Well: 5 Web Redesign Ideas

Websites Don't Age Well: 5 Web Redesign Ideas | The Perfect Storm Team | Scoop.it

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.

 

This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/



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Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa)
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Coolwired's curator insight, February 26, 10:22 AM

For those who could not attend this IT Educational Conference:

we are always learning new things about Google, to use with our students. Isn`t technology wonderful? Enjoy!

 

Jeff Domansky's curator insight, February 27, 11:46 PM

Lots of learning in this online presentation filled with Google search tips and tricks.

Linda Greenleaf's curator insight, February 28, 9:22 PM

Are you good on google?  Take it to another level.

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The Startup That Helps You Analyze Twitter Chatter in Real Time

The Startup That Helps You Analyze Twitter Chatter in Real Time | The Perfect Storm Team | Scoop.it
Catherine Havasi wants to help businesses understand what people are saying on Twitter, Facebook, and other online feeds and forums—right now.

Havasi is the co-founder and CEO of artificial intelligence startup Luminoso, a four-year-old company that spun out of the MIT Media Lab. Basically, the company uses natural language processing and machine learning technologies to help businesses analyze what consumers are saying across all kinds of communications channels, including news sites, blogs, online forums, and, yes, social media.

Via Ivo Nový
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Nedko Aldev's curator insight, February 14, 1:04 PM

add your insight...

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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | The Perfect Storm Team | Scoop.it
Do you need an easy way to find new content to pin?Would you like to see pins from people other than those you follow?Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.

In this article you'll discover how to find and use Pinterest interests to improve visibility and engagement.


Via Kamal Bennani
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Michelle Gilstrap's curator insight, December 18, 2014 4:36 PM

Good information, Thanks Kamal

Sihem Neggaz's curator insight, December 18, 2014 5:59 PM

What you need to know!

Jakarta Web Developer's curator insight, February 8, 1:17 PM

Web Design & Development

be social:

https://www.facebook.com/JakartaWebDeveloper

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How to Create Compelling Content for SEO Success and Sales

How to Create Compelling Content for SEO Success and Sales | The Perfect Storm Team | Scoop.it
Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.

 

By Purna Virji


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Jakarta Web Developer's curator insight, February 3, 4:40 AM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

Marco Favero's curator insight, February 3, 9:00 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 4, 3:41 AM

add your insight...

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Layout Cheat Sheet for Infographics : Visual arrangement tips

Layout Cheat Sheet for Infographics : Visual arrangement tips | The Perfect Storm Team | Scoop.it

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.

 

We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....


Via Jeff Domansky
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Marc Kneepkens's curator insight, February 26, 9:37 AM

Great tool to figure out how to do infographics. They're getting more popular all the time.

Dr. Laura Sheneman's curator insight, February 26, 10:51 AM

Good reference tool.

Jarrod Johnson's curator insight, February 26, 6:22 PM

Great document for building a good info graphic with a layout that is going to get the results you want.

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37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers

37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers | The Perfect Storm Team | Scoop.it
Looking for Pinterest board name ideas that will drive clicks, pins & followers? No problem. Your board names will ROCK after reading this simple guide!

Via Scott McElreath
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Chris Martin's curator insight, February 25, 9:08 AM

Straight forward, simple tips that we should all pay attention to.

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The Anatomy of a Compelling Elevator Pitch [Infographic]

The Anatomy of a Compelling Elevator Pitch [Infographic] | The Perfect Storm Team | Scoop.it

Master the art of the 60-second elevator pitch and watch your sales go up.


Via Kamal Bennani
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18 Incredibly Useful Market Research Tools

18 Incredibly Useful Market Research Tools | The Perfect Storm Team | Scoop.it

Implementing the good advice into my own social media strategy. Fortunately, there are many great tools that can help deliver insights into your audience.


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7 Benefits of Social Media Marketing for Small Businesses

7 Benefits of Social Media Marketing for Small Businesses | The Perfect Storm Team | Scoop.it
Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right peo…
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The Perfect Pinterest Formula for Growing Your Following

The Perfect Pinterest Formula for Growing Your Following | The Perfect Storm Team | Scoop.it
Social Media - Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every ...

Via Kamal Bennani
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Devender Yadav's curator insight, February 13, 2:29 AM

"Nice post and valuable information you share"

contact :- http://www.netscapeindia.com

Ken Braun's curator insight, February 13, 11:17 AM

*The Perfect Pinterest Formula for Growing Your Following*

When Pinterest emerged as a popular and effective network for reaching new customers, businesses jumped on the new platform as fast as they could, filling up boards with pin after pin of content.

Naturally, with so many new pins demanding attention every day, people with something new or original to say were getting buried under the sheer weight of the constantly growing content.

With so many companies still vying for a limited amount of attention, pinners need to do something to stand out from the crowd. It's not enough that the pin looks good... It also has to accomplish something tangible, and it has to make the most of Pinterest's unique characteristics.


#pinterest #pintereststrategy +marketingprofs

Carlene Kelsey's curator insight, February 14, 5:37 PM
How's Pinterest working for your business?
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How to get the most out of Pinterest's Guided Search

How to get the most out of Pinterest's Guided Search | The Perfect Storm Team | Scoop.it
Guided Search is a clever yet easy way to sift through Pinterest's 750 million boards and 30 billion pins.

Via Kamal Bennani
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Andrew Wroblewski's curator insight, February 16, 8:02 AM

http://rochesterseo.blog.com

Andrew Greenyer's curator insight, February 17, 5:22 AM

A clear explanation of Pinterest's Guided Search function to make more effective use of your pinning time

Nedko Aldev's curator insight, February 17, 6:26 AM

 

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Web Design Trends Sure To Rule 2015

Web Design Trends Sure To Rule 2015 | The Perfect Storm Team | Scoop.it

In this post we will try to review the current status of web design scene and predict some trends for 2015.

Marty Note
Great summary of some "new to me" trends for next year such as video backgrounds and rise of website generators (still looking for a really good one of these, most suck).

Hope the stock photography and personal branding predictions come true.



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Become the David Mamet of Marketing With These 3 Storytelling Tips

Become the David Mamet of Marketing With These 3 Storytelling Tips | The Perfect Storm Team | Scoop.it
Storytelling is the communication of human experiences in words, images, and sounds. From its origins around the camp fire, to modern-day literature and film, storytelling has continually evolved as a tool for communicating experiences and traditions from one generation to the next. In marketing, storytelling has the power to engage target audiences on an emotional…

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Why You Should Be Getting Better Visual Content for Cheaper in 2015

Why You Should Be Getting Better Visual Content for Cheaper in 2015 | The Perfect Storm Team | Scoop.it

Marketing in 2015 is trending towards a greater focus on mobile and visual content.

 

With all the popular social media applications driving and pivoting towards photo sharing platforms (think Facebook, Instagram, Snapchat, and even Twitter to an extent) brands are going to have to produce more visual content to keep up with their consumers.

The good news is with the sharing economy growing larger and larger, the average price to grab quality photography is steadily dropping while the overall quality is improving.


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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | The Perfect Storm Team | Scoop.it

Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.


Via Kamal Bennani
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ManufacturingStories's curator insight, February 14, 10:33 AM

Outstanding article on #Hashtags and super website for content marketing info and resources

RebeccaMoore's curator insight, February 17, 8:05 PM

Keep this for future reference for project and networking in the future.

Ingrid B's curator insight, February 23, 1:26 PM

¿Cómo funcionan los Hashtags enTwitter, Instagram, Google +, Pinterest, Facebook, Tumblr y Flickr? Guía en inglés que explica cómo los Hashtags sirven para buscar, compartir y curar contenido en las redes sociales.

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The Worst Social Media Marketing Advice You Will Ever Hear

The Worst Social Media Marketing Advice You Will Ever Hear | The Perfect Storm Team | Scoop.it
In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational.

 

by Sharon Michaels


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Ivo Nový's curator insight, February 3, 7:53 AM
Spread yourself out thin over numerous platforms and you’re in danger of burning out really fast.