5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...
Bringing a human touch to your Twitter will be appreciated by your followers and likely help you earn a broader social audience. Over-automating your Twitter presence Twitter-humanize-your-brandand spamming your followers in hopes of expanding your reach and influence is a major faux pas.
Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now,” Zachary Reiss-Davis, Forrester Research).
The site has also made strides as a content hub, becoming in the process a valuable tool for lead generation and an essential for recruitment. In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter.
So what can today’s businesses do to optimize their offerings on LinkedIn and get the most from their pages?
One of the best Scoop.it curators, Jan Gordon, launched Curatti.com Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
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