The Perfect Storm Team
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Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | The Perfect Storm Team | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
Rescooped by Stan Smith from Better know and better use Social Media today (facebook, twitter...)
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Facebook Video Is On Course To Steal YouTube's Crown

Facebook Video Is On Course To Steal YouTube's Crown | The Perfect Storm Team | Scoop.it
Facebook video is big and it’s getting bigger. For the first time, YouTube really needs to worry about losing its position as the king of online video. Facebook video, which…

Via Tom D'Amico (@TDOttawa) , Mau
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Rescooped by Stan Smith from Content Curation World
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Curate Your YouTube Channel with YouTube One Channel

Curate Your YouTube Channel with YouTube One Channel | The Perfect Storm Team | Scoop.it

 

 


Via Robin Good
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Laurens ten Hagen's comment, March 12, 2013 1:59 PM
Great article!
Louise Robinson-Lay's curator insight, March 13, 2013 3:46 AM

Share your curated YouTube channel.

ratzelster's curator insight, March 16, 2013 10:56 AM

Great possibilities for students to publish all their content to one place.

Rescooped by Stan Smith from Curation, Social Business and Beyond
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Curatti On Air – The Ana Hoffman Interview (Video)

Curatti On Air – The Ana Hoffman Interview (Video) | The Perfect Storm Team | Scoop.it
In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten

Via janlgordon
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janlgordon's curator insight, February 3, 7:51 PM

In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

 

She happily borrows from the old saying:

 

"My overnight success took me 10 years to build”

 

She added, though: “I made all the same mistakes as everyone else”.

 

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

 

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

 

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

 

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

 

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

 

The interview is very vibrant and fast moving.

 

Watch the video here.

Rescooped by Stan Smith from Digital Presentations in Education
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How to create a video slideshow on YouTube

How to create a video slideshow on YouTube and add speech bubbles to it.

Via Baiba Svenca
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GOELANCE's curator insight, March 22, 2015 7:30 AM

How to create a video slideshow on #Youtube

Maria Sara de Lasa's curator insight, April 1, 2015 9:07 AM

Cool video creator for YouTube!

Mark Monsen's curator insight, May 6, 2015 12:30 AM

Could be handy for automated presentations