The Perfect Storm Team
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Building Your Business Using Social Media Marketing
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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | The Perfect Storm Team | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu

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janlgordon's curator insight, April 24, 11:09 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

 

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | The Perfect Storm Team | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More

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Digitalhub's curator insight, April 19, 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

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Read full article here: http://ow.ly/8JBY30aW0As

 

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Jeff Domansky's curator insight, April 24, 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 6:46 AM
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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | The Perfect Storm Team | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers

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janlgordon's curator insight, April 11, 4:27 PM

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

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Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

 

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Grow Your Website and Business with Social Media

Grow Your Website and Business with Social Media | The Perfect Storm Team | Scoop.it
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. A light yet informativ

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janlgordon's curator insight, March 31, 5:49 PM

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

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Digitalhub's curator insight, April 4, 1:06 AM

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | The Perfect Storm Team | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

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donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | The Perfect Storm Team | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.

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janlgordon's curator insight, March 6, 11:26 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)

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malek's curator insight, February 16, 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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Choose the Right Social Customer Service Platform

Choose the Right Social Customer Service Platform | The Perfect Storm Team | Scoop.it
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.

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janlgordon's curator insight, February 6, 11:09 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

 

Interacting with your customers takes attention to all digital channels where they are active.

 

Establish a Successful Social Customer Service System

 

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

 

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

 

Here's what caught my attention:

 

  • Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

 

  • When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

 

  • There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Unplash.com.

 

Read full article here: http://ow.ly/gVWd308Ky9M

 

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What Persona Marketing Really Means

What Persona Marketing Really Means | The Perfect Storm Team | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?

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janlgordon's curator insight, January 27, 1:27 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

Read full article here: http://ow.ly/IgpI308oXi1

 

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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

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Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | The Perfect Storm Team | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!

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janlgordon's curator insight, December 27, 2016 8:27 PM

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

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janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
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Attract More Customers With Target Market Research

Attract More Customers With Target Market Research | The Perfect Storm Team | Scoop.it
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork?

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janlgordon's curator insight, December 7, 2016 8:20 PM

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

 

How to create a game plan to reach more customers for your business.

 

Increase Your Sales with Target Market Research

 

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

 

Gilbert explains different methods of honing in on your target market for the best results.

 

Here's what caught my attention:

 

  • It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

 

  • Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

 

  • Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/DYq2306V6ZV

 

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janlgordon's comment, December 8, 2016 3:14 PM
Thank you @massimo facchinetti
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | The Perfect Storm Team | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

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janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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12 Tools For Business Marketing, Bloggin and Sales

12 Tools For Business Marketing, Bloggin and Sales | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)

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janlgordon's curator insight, April 19, 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

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What Second Screen Social Means to Marketers

What Second Screen Social Means to Marketers | The Perfect Storm Team | Scoop.it
Second Screen Social has been around far longer than most people realise, and it's possibilities are immense. Here's a quic

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janlgordon's curator insight, April 13, 6:48 PM

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

 

The world of technology has shifted in the way we conduct our marketing online

 

How Second Screen Social Affects Social Media

 

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

 

Kramer explains how we have evolved into using several different devices in our social interactions.

 

Here's what caught my attention:

 

  • Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

 

  • The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

 

  • In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

 

Read full article here: http://ow.ly/pasA30aQEJb

 

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Surprising Findings on Social Media Usage

Surprising Findings on Social Media Usage | The Perfect Storm Team | Scoop.it
Studies by Nielson and Sprout Social confirm what we already know: Social Media usage continues to evolve. There are some surprising findin

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janlgordon's curator insight, April 10, 10:27 PM

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

 

The biggest audience on social media is not millennials after all.

 

The Changing Landscape in Marketing Online

 

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

 

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

 

Here's what caught my attention:

 

  • The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

 

  • Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

 

  • Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image copyright: 123rf.

 

Read full article here: http://ow.ly/JS2q30aKxiL

 

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janlgordon's comment, April 11, 4:19 PM
thank you @massimo facchinetti
drula eric's curator insight, April 12, 4:55 AM
En France, 41% des répondants ont encore jugé difficile de convaincre les chefs d'entreprise de l'importance des médias sociaux au sein de leur organisation. Conséquence immédiate: un frein à la pleine intégration des médias sociaux dans la stratégie de l'entreprise et en particulier leurs retombées positives.
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Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | The Perfect Storm Team | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use

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janlgordon's curator insight, March 16, 9:41 PM

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

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Philippa Gasson's curator insight, March 17, 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

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How to Gather Content Ideas With Reddit

How to Gather Content Ideas With Reddit | The Perfect Storm Team | Scoop.it
With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research

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janlgordon's curator insight, March 8, 7:29 PM

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

 

Use Reddit to find topics your audience will love.

 

How Reddit Can Help You Find Better Content

 

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

 

Kakkar shows how to effectively use this platform for your content strategy.

 

Here's what caught my attention:

 

  • There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

 

  • Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

 

  • One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/cUEM309J8gD

 

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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | The Perfect Storm Team | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!

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janlgordon's curator insight, February 16, 7:55 PM

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

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Grow Your First 10000 Instagram Followers Organically

Grow Your First 10000 Instagram Followers Organically | The Perfect Storm Team | Scoop.it
We all want more Instagram followers, right? InstaHeads can help you get your first 10000 Followers safely and organically

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janlgordon's curator insight, February 13, 1:09 AM

I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

 

It's important to use organic methods to expand your reach on Instagram.

 

Improve Your Following on Instagram

 

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

 

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

 

Here's what caught my attention:

 

  • Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

 

  • Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

 

  • Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ad60308WtBe

 

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Andreas Christodoulou's curator insight, February 13, 12:56 PM
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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | The Perfect Storm Team | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing

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janlgordon's curator insight, February 1, 5:33 PM

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

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Chuck Bartok's curator insight, February 2, 10:25 AM
Share your insight
Carl david ceder's curator insight, February 23, 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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The Power of Scarcity Marketing

The Power of Scarcity Marketing | The Perfect Storm Team | Scoop.it
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…

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janlgordon's curator insight, January 24, 8:54 PM

I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

 

Consumers want to grab the next great product before it goes away.

 

How Scarcity Marketing Affects Buying Decisions

 

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

 

Harman explains the power behind this principle with the right methods to use.

 

Here's what caught my attention:

 

  • The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

 

  • The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

 

  • It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Pixabay.

 

Read full article here: http://ow.ly/QWwl308k3rf

 

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Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | The Perfect Storm Team | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best

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janlgordon's curator insight, January 9, 8:30 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

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Learn Monetization Secrets From Top Experts

Learn Monetization Secrets From Top Experts | The Perfect Storm Team | Scoop.it
52 of the most well respected influencers reveal their best and worst monetization secrets, in one of the most comprehensive roundup articles ever

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janlgordon's curator insight, December 22, 2016 10:31 PM

I selected this article from Curatti written by Mike Allton because it provides insight on how to become a successful online entrepreneur.

 

Learn the best practices of influencers making money online.

 

Best Monetization Practices of Online Influencers

 

Finding out how to make money from your website and marketing can be a challenge. I agree that you can accomplish this by learning from experts who have a proven track record.

 

Alton goes over how influencers have built their business through key monetization efforts.

 

Here's what caught my attention:

 

  • Email marketing can provide a great return as this educates the readers. This can go even farther than social media marketing.

 

  • Syndicating regular content and building relationships will help you generate more income and influence. This will help frame what your brand represents.

 

  • Use micro-targeting ads on Facebook to attract influencers. This is more effective than conference sponsorships.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1UPE307orvl

 

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Ulises La Roca's comment, December 23, 2016 8:31 AM
UN ARBOL QUE HAY QUE CUIDAR , PARA PODER DISFRUTAR DE SUS FRUTOS ¡¡ ULISES
janlgordon's comment, December 23, 2016 11:22 AM
Thank you @Ulises La Roca
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Top Connected Consumer Trends in 2017-18

Top Connected Consumer Trends in 2017-18 | The Perfect Storm Team | Scoop.it
Part one of this article was a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold

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janlgordon's curator insight, December 2, 2016 11:26 PM

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

 

The influence of buyers has dramatically changed and will continue to evolve.

 

Understand The 'Generaction C' Consummer

 

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

 

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

 

Here's what caught my attention:

 

  • The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

 

  • Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

 

  • With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fp5c306LNSw

 

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janlgordon's comment, December 5, 2016 10:46 AM
thanks @massimo facchinetti for this.
Anuj Saxena's curator insight, December 6, 2016 3:11 AM
Great insight post for latest trends in 2017-18