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Websites Don't Age Well: 5 Web Redesign Ideas

Websites Don't Age Well: 5 Web Redesign Ideas | The Perfect Storm Team |

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.


This post features behind the scenes notes from our redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. will fire on all three ideas over the next few months. Stay tuned.

Via Martin (Marty) Smith
Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

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Facebook’s Redesign Hopes to Keep Users Engaged

Facebook’s Redesign Hopes to Keep Users Engaged | The Perfect Storm Team |
Facebook plans to announce a substantial redesign of its News Feed — a makeover aimed both at keeping users glued to the social network and luring more advertising dollars.
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