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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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10 Online Marketing Tips that go beyond Twitter and Facebook

10 Online Marketing Tips that go beyond Twitter and Facebook | The Perfect Storm Team | Scoop.it
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective.

Via TechinBiz
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Rescooped by Stan Smith from Public Relations & Social Media Insight
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33 Content Marketing Influencers You Need to Follow right now!

33 Content Marketing Influencers You Need to Follow right now! | The Perfect Storm Team | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”źz

 

With this in mind, here’s the 33 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry....


Via Jeff Domansky
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

Rescooped by Stan Smith from AtDotCom Social media
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | The Perfect Storm Team | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, John van den Brink
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
Rescooped by Stan Smith from Design Revolution
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Websites Don't Age Well: 5 Web Redesign Ideas

Websites Don't Age Well: 5 Web Redesign Ideas | The Perfect Storm Team | Scoop.it

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

Start with Why.Listen to customer votesTest if you can, jump in if you can’t.5 Easy to forget things.Prepare for rain, hope for sun.

 

This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/



Via Martin (Marty) Smith
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Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

Rescooped by Stan Smith from AmysWinningWays - Social Media
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Marketo Infographic: The Business Marketer’s Guide to Instagram

Marketo Infographic: The Business Marketer’s Guide to Instagram | The Perfect Storm Team | Scoop.it
Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns.

In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company...


Via Lauren Moss, Amy M Moore
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7 Essential Tools for Online Advertisers

7 Essential Tools for Online Advertisers | The Perfect Storm Team | Scoop.it
With so many advertising management apps available, it can be difficult to know where to invest time and energy. Check out some of the best tools for ad creation and collaboration.

Via TechinBiz
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SageRave's curator insight, April 17, 11:32 AM

Just double checking my own list of handy tools.

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Marketing Automation for Small Business

Marketing Automation for Small Business | The Perfect Storm Team | Scoop.it
This Marketing Automation for Small Business is easy to use and fast to deploy.

Via Neil Ferree, Pantelis Chiotellis
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Neil Ferree's curator insight, April 1, 10:52 AM

This is an advanced Content Marketing Ninja Hack I've been using to drive targeted traffic to my Blog.


By following this routine, you can quickly find and curate quality content and share it with your target audience on multiple social networks.


You will need to have the following social media profiles, tools and apps in order to clone this content marketing routine.


Content Discovery Tools

Feedly RSS Reader
Scoop.it Account
Snip.ly Account
The Buffer App


Social Media Profiles

Twitter
LinkedIn
Facebook
G+ Page


Except for Twitter, the Insight I add to my Scooped story will include a significant text narrative. I try to address the WiiFM factor vs. merely sharing content with no introduction as to what the article is about and the value add it contains. 

Julio Ramon Perez Gonzalez's curator insight, April 1, 12:15 PM

avancessobrepequeña empresa

Neil Ferree's curator insight, April 1, 1:03 PM

Search YouTube for marketing automation for small business and you'll get 13,000 videos in the results.

Ask 100 small business owners how they automate their social selling process and you'll likely get 100 different answers.

As with organic search results, the top 3 SERPs get 80% of the clicks on YouTube as with OK Google organic and mobile.

Rescooped by Stan Smith from Curation Revolution
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Changing Hero Marketing: Everything Is Everything

Changing Hero Marketing: Everything Is Everything | The Perfect Storm Team | Scoop.it

Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.

There are two components to competing with Amazon:

* 4Cs.
* Everything Is Everything.

Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.

You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.

You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.

Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.

You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling  to sacrifice and support you, your brand and ideas.


Via Martin (Marty) Smith
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Curatti.com Launches To Move Content Marketing From Conversation To Conversion

Curatti.com Launches To Move Content Marketing From Conversation To Conversion | The Perfect Storm Team | Scoop.it

One of the best Scoop.it curators, Jan Gordon, launched Curatti.com Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 9, 2013 12:26 AM

Great mission, great curators, writes and editors of chaos mean Curatti will quickly become an indispensible tool to separate wheat from chafe.