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Building Your Business Using Social Media Marketing
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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | The Perfect Storm Team | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro

Via janlgordon
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janlgordon's curator insight, February 15, 2:29 AM

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | The Perfect Storm Team | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon, John van den Brink, Ivo Nový
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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".