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Building Your Business Using Social Media Marketing
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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | The Perfect Storm Team | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro

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janlgordon's curator insight, February 15, 2:29 AM

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | The Perfect Storm Team | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

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janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | The Perfect Storm Team | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia

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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | The Perfect Storm Team | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | The Perfect Storm Team | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know

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janlgordon's curator insight, December 21, 2016 3:58 AM

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Compensate Influencers Without Money

Compensate Influencers Without Money | The Perfect Storm Team | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …

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janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
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What It Takes to Make Influencer Marketing Successful

What It Takes to Make Influencer Marketing Successful | The Perfect Storm Team | Scoop.it
There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why

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janlgordon's comment, September 27, 2016 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Ulises La Roca :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)