The Perfect Storm Team
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Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Learn Monetization Secrets From Top Experts

Learn Monetization Secrets From Top Experts | The Perfect Storm Team | Scoop.it
52 of the most well respected influencers reveal their best and worst monetization secrets, in one of the most comprehensive roundup articles ever

Via janlgordon
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janlgordon's curator insight, December 22, 2016 10:31 PM

I selected this article from Curatti written by Mike Allton because it provides insight on how to become a successful online entrepreneur.

 

Learn the best practices of influencers making money online.

 

Best Monetization Practices of Online Influencers

 

Finding out how to make money from your website and marketing can be a challenge. I agree that you can accomplish this by learning from experts who have a proven track record.

 

Alton goes over how influencers have built their business through key monetization efforts.

 

Here's what caught my attention:

 

  • Email marketing can provide a great return as this educates the readers. This can go even farther than social media marketing.

 

  • Syndicating regular content and building relationships will help you generate more income and influence. This will help frame what your brand represents.

 

  • Use micro-targeting ads on Facebook to attract influencers. This is more effective than conference sponsorships.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1UPE307orvl

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Ulises La Roca's comment, December 23, 2016 8:31 AM
UN ARBOL QUE HAY QUE CUIDAR , PARA PODER DISFRUTAR DE SUS FRUTOS ¡¡ ULISES
janlgordon's comment, December 23, 2016 11:22 AM
Thank you @Ulises La Roca
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | The Perfect Storm Team | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

Via janlgordon
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janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | The Perfect Storm Team | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia

Via janlgordon
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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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Rock Your Influencer Marketing With SEO

Rock Your Influencer Marketing With SEO | The Perfect Storm Team | Scoop.it

Do you still produce content using older methods of SEO to rank higher on the search engines?"


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janlgordon's comment, July 14, 2016 10:44 AM
Thank you @Stan Smith @Anna @Skylly_W & @Ricard Lloria :-)
janlgordon's comment, July 14, 2016 10:07 PM
Thank you @Skylly_W & @Anna :-)
janlgordon's comment, July 24, 2016 8:59 PM
Thank you @Antonio Ormachea :-)
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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | The Perfect Storm Team | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.

Via Karen Dietz, John van den Brink
Stan Smith's insight:
Make absolutely certain the story is not a fable before you use it though.
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Karen Dietz's curator insight, May 6, 2016 10:47 AM

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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10 Insights on Social Media and Blogging Influence: New Research

10 Insights on Social Media and Blogging Influence: New Research | The Perfect Storm Team | Scoop.it
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and...
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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | The Perfect Storm Team | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know

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janlgordon's curator insight, December 21, 2016 3:58 AM

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Compensate Influencers Without Money

Compensate Influencers Without Money | The Perfect Storm Team | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …

Via janlgordon
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janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
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What It Takes to Make Influencer Marketing Successful

What It Takes to Make Influencer Marketing Successful | The Perfect Storm Team | Scoop.it
There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why

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janlgordon's comment, September 27, 2016 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Ulises La Roca :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | The Perfect Storm Team | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

Via Martin (Marty) Smith
Stan Smith's insight:
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
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Martin (Marty) Smith's curator insight, May 20, 2016 9:23 AM

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | The Perfect Storm Team | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon, John van den Brink, Ivo Nový
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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".