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Avoid These Common Email Marketing Mistakes

Avoid These Common Email Marketing Mistakes | The Perfect Storm Team | Scoop.it
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them

Via janlgordon
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janlgordon's curator insight, May 11, 4:48 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

 

It's important for your business to have an effective email marketing plan in order to generate more sales.

 

Email Marketing Success Strategies

 

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

 

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

 

Here's what caught my attention:

 

  • In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

 

  • Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

 

  • Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

  

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/i9to30bEbYF

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Use These 15 Tips to Improve Your Email Marketing

Use These 15 Tips to Improve Your Email Marketing | The Perfect Storm Team | Scoop.it
We’ve all heard that “the money is in the list”.  Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore

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janlgordon's curator insight, March 1, 9:28 PM

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

 

Improve your open rates by catching the reader's attention.

 

Send Out Emails That Get Opened

 

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

 

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

 

Here's what caught my attention:

 

  • Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

 

  • Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

 

  • Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Why Email Marketing Is Great For SMBs

Why Email Marketing Is Great For SMBs | The Perfect Storm Team | Scoop.it
Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets

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janlgordon's comment, November 4, 2016 3:44 PM
Thank you @John van den Brink :-)
janlgordon's comment, November 5, 2016 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
janlgordon's comment, November 8, 2016 10:43 AM
Thank you @Negotei Elena :-)
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12 Business Branding and Email Tools

12 Business Branding and Email Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management

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janlgordon's curator insight, March 15, 5:56 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

 

Reach your full potential online with these great resources for business.

 

12 Great Business Tools for Branding and Email Marketing

 

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your company a more successful one.

 

Here's what caught my attention:

 

  • Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

 

  • Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

 

  • Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://curatti.com/business-branding/

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Angela Cain's curator insight, March 19, 1:39 PM

Need help managing emails & making your #business run more effectively?

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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | The Perfect Storm Team | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.

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janlgordon's curator insight, January 17, 12:25 AM

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/5bKo3084jR5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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4 Ways to Integrate Social Media Into Your E-mail Marketing

4 Ways to Integrate Social Media Into Your E-mail Marketing | The Perfect Storm Team | Scoop.it
Your e-mail marketing campaign can easily go social with these 4 easy tips.
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