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Building Your Business Using Social Media Marketing
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Context Is King In Marketing

Context Is King In Marketing | The Perfect Storm Team | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

Via janlgordon
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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Content Marketing in the Digital Age

Content Marketing in the Digital Age | The Perfect Storm Team | Scoop.it
In the modern digital age, it has become significantly more difficult and challenging to capture the attention of the sophisticated consumer

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janlgordon's comment, October 17, 2016 10:31 PM
Thank you @Dara Lin :-)
janlgordon's comment, October 18, 2016 10:45 AM
Thank you @Skylly_W & @Stan Smith :-)
janlgordon's comment, October 21, 2016 11:01 AM
Thank you @Pantelis Chiotellis @Makena Conteh & @Online Marketing :-)
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How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | The Perfect Storm Team | Scoop.it
How can small businesses tip the scales in their favor and go head to head with mega juggernauts? 

It all boils down to two specific marketing strategies: SEO and social media.

When done correctly, these strategies can help any small business compete with the big boys.

Via Pantelis Chiotellis, oconnorandkelly, malek, John van den Brink
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Top 10 Digital Marketing Trends

Top 10 Digital Marketing Trends | The Perfect Storm Team | Scoop.it
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends

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janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Dorel :-)
janlgordon's comment, August 22, 2016 10:40 AM
Thank you @Michael Esplana :-)
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | The Perfect Storm Team | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Tapping Into Digital Disruption

Tapping Into Digital Disruption | The Perfect Storm Team | Scoop.it
Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace

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janlgordon's curator insight, December 29, 2016 10:34 AM

I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.

 

Understand digital disruption instead of avoiding it

 

Are You Ready for New Technology?

 

We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.

 

Jantsch explains what technology means to your business and how to keep up with the pace.

 

Here's what caught my attention:

 

  • In ten years we will see less cashier workers, travel agents and social media managers. It's time to move forward into the next decade of digital influence.

 

  • The new trend is a virtual office without a large number of employees. As a result there are better products and services being delivered.

 

  • People are getting older and living longer. This opens up a whole new industry in the medical field in both care and technology.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/R2SC307wZnX

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Latest Digital Marketing Trends Your Business Should Know

The Latest Digital Marketing Trends Your Business Should Know | The Perfect Storm Team | Scoop.it
As the speed with which digital marketing changes continue to increase, businesses are forced to continually evaluate the effectiveness of their efforts.

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janlgordon's comment, October 7, 2016 10:58 PM
Thank you @nukem777 & @Skylly_W :-)
janlgordon's comment, October 10, 2016 10:40 AM
Thank you @Stan Smith @Skylly_W & @Mehdi BH :-)
janlgordon's comment, October 11, 2016 10:43 AM
Thank you @Judi Singleton :-)
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How Digital Disruption Affects Your Business

How Digital Disruption Affects Your Business | The Perfect Storm Team | Scoop.it
Few would argue that we are not living in a time where entire industries and massive brands are experiencing digital disruption on a massiv

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janlgordon's comment, August 9, 2016 10:45 AM
Thank you @Stan Smith & @Ricard Lloria :-)
janlgordon's comment, August 9, 2016 11:35 PM
Thank you @John van den Brink & @Anna :-)
janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Skylly_W :-)
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | The Perfect Storm Team | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, John van den Brink
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Marco Favero's curator insight, March 27, 2015 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 2015 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)