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Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Blogging Blunders (And How To Avoid Them) [Interview]

Blogging Blunders (And How To Avoid Them) [Interview] | The Perfect Storm Team | Scoop.it
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen

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janlgordon's curator insight, June 16, 6:45 PM

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

 

It's important to understand what makes a good blogger.

 

More Blogging Blunders

 

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

 

  • Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

 

  • Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/3jdj30cFbpV

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | The Perfect Storm Team | Scoop.it
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.

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Ante Lauc's curator insight, April 20, 3:03 AM
With curatti.com GAU will be better project.
Lee Hall's curator insight, April 20, 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
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Give Your Content Marketing a Boost

Give Your Content Marketing a Boost | The Perfect Storm Team | Scoop.it
We have put together a short list containing four simple yet effective tricks you can use to boost your content marketing efforts

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janlgordon's curator insight, March 27, 9:38 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.

 

Fuel your marketing efforts with fresh, original content.

 

Content Marketing Success Strategies

 

Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.

 

Selby explains the impact of great content on your business growth.

 

Here's what caught my attention:

 

  • Transform your old content into new blog posts. For example, create a video how-to guide or promote a series of posts in an eBook.

 

  • Avoid stepping over the line of recreating articles and plagiarism. Use tools like Feedly to help find ideas and repurpose what you already have.

 

  • Be selective when it comes to using user-generated content. This is where the comments section on your blog can be helpful in encouraging feedback.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Infographic that Will Revolutionize Your Approach to Content Creation

The Infographic that Will Revolutionize Your Approach to Content Creation | The Perfect Storm Team | Scoop.it

Rise of Interactive Content
We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone. 

In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too. 

These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you. 

Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :). 


Via Martin (Marty) Smith
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Gail Grannum's curator insight, April 9, 6:04 PM
Now is the time to get comfortable with content creation tools that curate information for website visitors and customers.
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Be Original With Your Content

Be Original With Your Content | The Perfect Storm Team | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.

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janlgordon's curator insight, January 5, 11:32 PM

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 6, 10:52 AM
thanks @massimo facchinetti for this.
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Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators

Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators | The Perfect Storm Team | Scoop.it

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Joyce Cantu's curator insight, August 10, 5:25 AM

Keeping to read it later (important content curators)

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You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google

You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google | The Perfect Storm Team | Scoop.it




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rwestby's curator insight, March 29, 2015 8:07 PM

 A bit of a lengthy read but certainly worth a look and the thoughts it provokes.

WSI Digital Wave's curator insight, April 2, 2015 7:22 AM

https://plus.google.com/+PaulMathewsWSI/posts

Nedko Aldev's curator insight, April 5, 2015 12:21 PM

 

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Curatti.com Launches To Move Content Marketing From Conversation To Conversion

Curatti.com Launches To Move Content Marketing From Conversation To Conversion | The Perfect Storm Team | Scoop.it

One of the best Scoop.it curators, Jan Gordon, launched Curatti.com Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!


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Martin (Marty) Smith's curator insight, November 9, 2013 12:26 AM

Great mission, great curators, writes and editors of chaos mean Curatti will quickly become an indispensible tool to separate wheat from chafe.

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A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | The Perfect Storm Team | Scoop.it

Via Robin Good
Stan Smith's insight:

I love RebelMouse and use their WordPress plugin to keep content current on my front page of my blog even though I rarely take the time to write blog posts anymore.

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Robin Good's comment, November 12, 2013 9:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment, November 12, 2013 9:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment, November 12, 2013 4:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
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How to Ace Content Creation without Being a Writer

How to Ace Content Creation without Being a Writer | The Perfect Storm Team | Scoop.it
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo

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janlgordon's curator insight, June 13, 6:14 PM

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

 

You don't need to be a writing expert in order to create great articles for your blog.

 

Content Writing Success Steps

 

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

 

Ranjan explains how to produce a quality articles that your audience will love.

 

Here's what caught my attention:

 

  • Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

 

  • There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

 

  • Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Liliana's curator insight, July 12, 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | The Perfect Storm Team | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers

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janlgordon's curator insight, April 11, 4:27 PM

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | The Perfect Storm Team | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner

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janlgordon's curator insight, March 22, 5:15 PM

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, March 23, 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 10:14 AM
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Stop Making These Copywriting Mistakes

Stop Making These Copywriting Mistakes | The Perfect Storm Team | Scoop.it
Improve your content in no time with these useful tips on how to avoid common copywriting mistakes, and create copy that will improve your conversions

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janlgordon's curator insight, January 17, 6:11 PM

I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

 

In order for your brand to attract more readers you need to provide high-quality content.

 

Common Copywriting Errors

 

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

 

Dikson explains the common mistakes content marketers make and how to fix them.

 

Here's what caught my attention:

 

  • Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

 

  • Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

 

  • If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/UuPL3086mjI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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A beginner’s guide to content curation

A beginner’s guide to content curation | The Perfect Storm Team | Scoop.it
Why do content curation? What is it exactly? Here is the guide to content curation you need to become successful in content marketing.


Learn more:


https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/



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4 Reasons Why Content Curation Matters

4 Reasons Why Content Curation Matters | The Perfect Storm Team | Scoop.it

When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. And while that’s true, it’s important not to overlook the practice of curating and sharing content from respected influencers and brands in your industry.Why? Here are four reasons....


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Comunicologos.com's curator insight, April 19, 2015 5:56 PM

Curaduría de Contenidos

Joseph Palumbo, MBA,'s curator insight, April 19, 2015 7:51 PM

Break through the noise by curating and adding content that your target audience will appreciate. 

Nedko Aldev's curator insight, April 23, 2015 4:41 AM

 

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Content Curation from A to Z: An Online Course with Robin Good

Content Curation from A to Z: An Online Course with Robin Good | The Perfect Storm Team | Scoop.it

Content Curation from A to Z, a short online learning program, 
with Robin Good 


March 13th, April 24th and May 15th, from 12 to 14 (EST) 

Three online classes to learn everything you need to know to become a great content curator. 


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Gonzalo Moreno's curator insight, March 6, 2015 3:42 PM

There's always teachers, and MASTERS, like R.Good!
:)

Nedko Aldev's curator insight, April 19, 2015 2:25 PM

 

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Hector Cortez's curator insight, August 13, 2015 4:46 PM

añada su visión ...

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Content Curation 101 [infographic]

Content Curation 101 [infographic] | The Perfect Storm Team | Scoop.it

View this infographic for a look at what content curation is – content curation basics, then content curation best practice (with a free download with top tools and resources for content curation)...


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vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
vincent lecourt's comment, March 20, 2013 9:59 AM
Court et efficace, et juste
R.G. Riles's curator insight, March 23, 2013 1:31 PM

Until our blog is ready to roll, we're Curators... have a look at this Infographic and tell us how we're doing!