The Perfect Storm...
Follow
Find tag "seo"
790 views | +0 today
The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
Your new post is loading...
Your new post is loading...
Rescooped by Stan Smith from Public Relations & Social Media Insight
Scoop.it!

Google: More Searches on Mobile than on Desktop

Google: More Searches on Mobile than on Desktop | The Perfect Storm Team Mobile | Scoop.it

According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.

 

Google’s Response to the Rise of Mobile Search

 

Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience.

 

In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 3, 12:52 AM

Google’s latest changes to its AdWords system offers users information on items they are considering rather than links.

Jim Thomas's curator insight, June 4, 11:14 AM

More evidence that shopping on mobile devices is the trend and the big players are helping it along. Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience. In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are.


Mobile Device Entrepreneur, web site just updated: http://bit.ly/1pcQW87

Scooped by Stan Smith
Scoop.it!

Fundamental Mobile SEO Tips for an Optimal User Experience

Fundamental Mobile SEO Tips for an Optimal User Experience | The Perfect Storm Team Mobile | Scoop.it
Two of the hottest topics in the online marketing world are SEO and adapting to the ever increasing demand for mobile friendly websites
more...
No comment yet.